You know how you have big ambitions for your business, but it's hard to get your whole team excited by the opportunity?I create brand manifestos, culture books and training tools that clarify a company's proposition and identity, and provide guidelines on how to deliver exceptional value to customers.So that leaders and teams feel inspired and clear on how to grow the business. ...I have 20 years' experience. The first part of my career was spent in-house as a B2B journalist before roles as a copywriter and head of brand. I started consulting five years ago. In that time, I've brought clarity to start-ups, scale-ups and other SMEs that were struggling to find their message or how to get their team aligned with their vision.