Sr. Strategic Account Specialist- Social Media
CurrentWork closely with digital media buyers from top branded companies and agencies.Offer a suite of solutions to increase client's audience engagement and deliver the most effective programs possible.Manage Social Media marketing campaigns and day-to-day activities including:Curate relevant content to reach the company’s ideal customers to increase brand awareness.Monitor trends in Social Media tools, applications, channels, design and strategy.Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Develop and expand community and/or blogger outreach efforts.Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Design, create and manage promotions and Social ad campaigns.Compile report for management showing results (ROI).Advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.