- Work in synergy with senior leadership to prepare comprehensive marketing strategies.- Executed marketing campaigns to propel lead generation and brand awareness initiatives. 6X increase in inbound leads.- Spearhead Spectra’s social media efforts by producing valuable and engaging content. 32X increase in organic social media followers on LinkedIn.- Organizing a content calendar on a monthly basis to ensure a consistent and strategic approach to content publication. Prepared a content repository from scratch of 500+ collaterals.- Developed and executed targeted email marketing campaigns designed to engage and convert our audience.- Developing marketing collaterals such as presentations, brochures, case studies, product videos, advertisements, flyers, landing pages, emails, print materials and eBooks.- Collaborate with cross functional teams like sales, product, and customer success to make sure marketing strategies are aligned with the business objectives.- Allocating and managing the annual budget dedicated to marketing and branding activities.Ensuring brand guidelines are followed in all marketing materials.- Perform market research to analyze trends, preferences, and competitors, utilizing insights for informed decision making.- Identify important KPIs to analyze the campaign performance and refine them according to the insights.- Stay abreast of the latest marketing trends, technologies, and tools.- Partnering with vendors to develop booth designs and print materials for different trade shows and expos.- Liaising with a video production agency to fulfill our video content requirements.

• Working with key internal stakeholders to prepare marketing communications strategies.• Collaborating with cross functional teams to prepare marketing collaterals (Pitch Decks, Flyers, Newsletters, Social Creatives, Case Studies, Blogs, Whitepapers and Press Releases).• Crafting rich media content like Display Ads, Videos, Webinars, and Podcasts.• Spearheading Softweb’s social communications on LinkedIn, Facebook, and Twitter by preparing strategies and campaigns to increase brand awareness and presence. (increased LinkedIn followers growth by 150% during my tenure).• Writing content for social media, presentations, flyers, and mailers.• Analyzing campaigns and KPIs, optimizing them for better performance.• Monitors and develop reports on competitor activity within social media spaces• Interact with subject matter experts on a multitude of topics and gather information and create relevant material.• Stay up to date with current technologies, trends, design tools and applications.• Ensure that all the collaterals are as per the brand guidelines.• Serve as a point of contact for all brand requests in Americas, APAC, and EMEA.

• Generating leads and brand awareness from paid advertising campaigns (Search, Display, and Re-targeting). • Managing, updating and optimizing website content using WordPress.• Actively involved in Off-Page and On-Page activities • Copywriting for social media and preparing monthly social media content calendar in line with the product offerings.• Working with internal team to make sure website content is up-to-date.• Preparing monthly social media calendar and campaigns in-line with the product offerings.• Interacting with clients to give them product demo and walkthrough.• Handling their queries and escalations related to the product.