WayBeyond Media is a social enterprise focused on social re-engineering & behavioural change communication for women & children through creation of compelling content, distributing them via closed network screens in high trust environments & by measuring recall & impact.RESPONSIBILITIESBeing the Digital Business lead, mine is a profit centre head position covering all aspects of the business. My objective is to build an in-house core team and set in place processes and systems to manage & direct an external 3rd party team and body of associates/free lances. My role details:● Deliver business targets both top line and bottom-line and get it approved by the Management team as well as the Board. ● To build the digital version of IAP TV and Mamta TV on the back of the Network built on the ground. To strategize, create and manage digital properties that are digital versions of IAP TV, Mamta TV and other potential partnerships on the back of the Network built in the ground. ● To also strategize, create and manage digital properties that are THE destination for all childcare and maternal care information and content.● Create key product documents that define the scope and specification of a product (i.e. Idea Brief, Product Strategy Brief, PRD, etc).● Be responsible for content strategy, adoption, usage & revenue delivery of the digital platform.● Identify and work with Technology vendors and partners, Content sourcing and licensing, Promotion and Marketing of the Digital properties.

RESPONSIBILITIESAs India Lead, my focus has been to plan and implement a business strategy as would be most suitable for my region, thus charting out a roadmap for the company as well as our partners within this region. My role involved:● Discover and develop business relationships for India. Our customers are predominantly local creative agencies and clients.● Understand pulse of the region by way of growth opportunities as well as existing and potential competition and sharing the analysis of the same with HQ.● On-board Agencies as Value Added Partners through close coordination with HQ.● Strategize and deliver resources and tools to partners that helps them maximise benefits when offering Proscape services to their clients. ● Collate feedback and share recommendations with internal business, creative, product and technical teams for customized product features that would most benefit and contribute to regional requirements. Be the voice of customers when interfacing with HQ and advocate on behalf of region when planning corporate and/or product roadmap.● Work closely with other regional business managers to share as well as gain insights and learnings that contribute to company goals.

Partner Support Account Managers (Partner SAMs) are the interface between Partner support organizations and Customer Support Operations at Research In Motion (RIM). They work with RIM's Partners such as Carriers & Distributors to advocate for Partner support business needs and support issues in a professional and efficient manner. Partner SAMs are also responsible for the various aspects of support readiness and post launch support improvements, as well as account and escalation management.RESPONSIBILITIES● Implement & improve technical support processes for the BlackBerry solution in relation to Partner's business goals● Engage Education Services to implement training programs to help Partners understand and support the BlackBerry solution more effectively.● Work closely with Partners to ensure that they have the right processes and tools available for them to effectively support BlackBerry solutions.● Collaborate with Partners and internal RIM teams to prepare for new product and service launches.● Review previous Partner launches to identify areas of improvement and factors for success in order to improve future launches.Account and Escalation Management:● Work as single point of contact for Partner's post launch support issues.● Communicate Partner requests within RIM so that RIM's business goals are aligned to meet the needs of Partner organizations.● Help reduce support costs and increase customer satisfaction by working with Partners to understand and eliminate call drivers.Partner's advocate within RIM: ● Raise visibility of Partner issues within RIM and see them through to resolution.● Work with internal groups to ensure acceptable resolutions are in place in a timely manner.Develop, track and meet quarterly account management goals and strategies.● Conduct quarterly Partner support audit to ensure that processes are relevant and current.

RESPONSIBILITIES● New product development and management of existing products and product lines via feasibility studies, marketing surveys, industry surveys, general research and customer contact.● Create key product documents that define the scope and specification of a product (i.e. Idea Brief, Product Strategy Brief, PRD, etc)● Manage day-to-day product metrics to better understand product's usage patterns and user baseWork closely with engineering and design team for product development; and with the marketing team to ensure consumer acquisition and other growth strategies.● Analyzing product offerings and positioning of global competitors.● Gauge market trends and fill in niche through a product

RESPONSIBILITIES● Working in the GroupM Interaction team, responsible for Search Marketing Campaigns.● Google Certified Advertising Professional, managing the Online Search Business for the West and South zone, I was responsible for Business development and Revenue generation for the specific regions.● Working collaboratively with the online sales team to grow revenue with new and existing vertical customers.● Managing and executing customized Pay Per Click (PPC) advertising campaigns for key client accounts.

RESPONSIBILITIES● Developing and managing relationships with partner marketing teams that help Webaroo meet awareness and consumer adoption goals. ● Ensuring Webaroo meets and exceeds all partner marketing commitments and expectations. ● Working creatively to come up with unique and compelling marketing programs to promote Webaroo. ● Developing and maintaining efficient partner marketing reporting and ROI program/campaign analysis processes.

RESPONSIBILITIES● Plan and Implement targets and programs to deliver the quarterly revenue targets across operators as well as media and brand deals in conjunction with the internal support teams. ● Managing key corporate accounts – domestic and international - and working towards achieving higher yields from existing clients● Planning, strategizing and execution to expand the quantum of business● Plan and deliver Operator wise revenue.● Propose and implement revenue enhancement measures on operators / product lines.● Managing relationships with VAS heads of various Operator circles with an aim to make sure that Y is top of mind, and to continuously increase the revenues.● Overseeing development & timely delivery of solutions.

RESPONSIBILITIES● Managing key corporate accounts and working towards achieving higher yields from existing clientsPlanning, strategizing and execution to expand the quantum of business● Managing relationships with content partners (operators & portals) – with an aim to continuously increase the exposure & reach of the content created at Hungama Mobile● Co-ordinating with internal Creative and Operations Departments to ensure Client briefs are well understood and accurately executed ● Selection of content based upon inputs from the partners in terms of their requirements ● Overseeing development & timely delivery of solutions.● Project Co-ordination and Management● Consulting & Implementation of various Entertainment Marketing and Promotion opportunities for client● Strategizing and executing various specials for content partners and operators on the mobile front, to maximize downloads on both the GPRS and the IVR platform.

RESPONSIBILITIES● Marketing and Business Development● Client Servicing and Account Management