Misty Goff

Misty Goff Email and Phone Number

Senior Director of Marketing at Visit Orlando @ Visit Orlando
Misty Goff's Location
Orlando, Florida, United States, United States
About Misty Goff

Innovative marketing professional bringing strategic thinking and a creative approach to every campaign. Moto - “You’re not selling a product, your selling an experience and if you don’t make it memorable, they won’t be back.”With more than 25 years experience in strategic marketing, advertising, and media planning, Misty is well respected in the travel industry as a thought-leader in creative and effective marketing strategies. She has developed successful campaigns for major hotel brands such as Hyatt Hotels, InterContinental Hotel Group, and Starwood Hotels & Resorts as well as destinations such as Beaches of Ft. Myers, St. Augustine & Ponte Vedra, Missouri Tourism and currently leading leisure marketing strategy for North America at Visit Orlando. Misty is proficient in both print and digital advertising with a thorogh knowledge in developing successful integrated programs to include out-of-the-box concepts, content marketing, email marketing, rich media deployment, site remarketing, and social media advertising. She is a respected manager, team leader, motivator and mentor, and is a self-driven strategic thinker with a passion for travel and brand development.

Misty Goff's Current Company Details
Visit Orlando

Visit Orlando

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Senior Director of Marketing at Visit Orlando
Misty Goff Work Experience Details
  • Visit Orlando
    Senior Director Of Marketing
    Visit Orlando Mar 2023 - Present
    Orlando, Florida, Us
    Lead leisure advertising and marketing efforts for North America including Domestic U.S., Canada and Multicultural segments. Responsibilities include leading consumer marketing team, media agency, creative implementation, in-market broadcast productions, and promotions.
  • Visit Orlando
    Director Of Marketing
    Visit Orlando May 2018 - Mar 2023
    Orlando, Florida, Us
    Overseeing consumer marketing efforts in North America including In-State, U.S. Domestic, and Canada and working with internal teams, external partners and media and creative agencies to develop innovative integrated campaigns that inspire travel demand and drive results.
  • Visit Orlando
    Director Convention Marketing
    Visit Orlando Jul 2014 - May 2018
    Orlando, Florida, Us
    Responsible for the implementation of the meetings and convention marketing strategies and programs to support convention sales and destination services teams. Work with media and creative agencies and internal partners to develop innovative marketing campaigns, sales collateral, tradeshow experiences and sales events.
  • Mmgy Global
    Director Intermediary Planning
    Mmgy Global Jul 1995 - Jul 2014
    Overland Park, Kansas, Us
    - Oversee strategic marketing and media planning for travel and hospitality accounts including hotels, resorts, CVBs, and destinations around the world. - Proficient in B2C and B2B marketing strategies, but specialize in intermediary media reaching meeting and event planners and travel professionals- Developed successful B2B marketing strategies for major brands including Hyatt Hotels, Embassy Suites, Holiday Inn, Choice, Starwood hotels. - Created centralized trade media programs for national chains and deployed to regional field marketing teams to support local hotel marketing iniatives.- Wrote global B2B marketing plan for Crowne Plaza Hotels to share best practices and successful campaign media strategies- Created digital media presence for hotel brands utlizing new trends such as paid search, search retargeting, rich media expandables, pre-roll video, site retargeting, and social networks to generate leads and grow site traffic- Manage existing client relationships and help develop new business opportunities.
  • Kwic 99.3 Fm
    Account Executive
    Kwic 99.3 Fm Aug 1994 - Jun 1995
    - Responsible for managing existing client relationships and obtaining new business- Work with clients to develop radio commercials to include writing and production- Assist promotions director with planning and executing client events
  • Advantage Advertising
    Account Executive
    Advantage Advertising Sep 1989 - May 1995
    - Started as Office/Traffic Manager and then became Account Executive- Managed office policies and procedures- Scheduled production jobs and coordinated campaign progress- Assisted with media planning and buying- Serviced and managed existing client relationships- Facilitated TV campaign production and editing

Misty Goff Skills

Advertising Media Planning Online Advertising Email Marketing Marketing Strategy Market Planning Integrated Marketing Social Media Digital Marketing Marketing Marketing Communications Lead Generation Digital Media Brand Development Social Media Marketing

Misty Goff Education Details

  • Washburn University
    Washburn University
    Communications

Frequently Asked Questions about Misty Goff

What company does Misty Goff work for?

Misty Goff works for Visit Orlando

What is Misty Goff's role at the current company?

Misty Goff's current role is Senior Director of Marketing at Visit Orlando.

What is Misty Goff's email address?

Misty Goff's email address is mg****@****bal.com

What is Misty Goff's direct phone number?

Misty Goff's direct phone number is +177221*****

What schools did Misty Goff attend?

Misty Goff attended Washburn University.

What are some of Misty Goff's interests?

Misty Goff has interest in Animal Welfare, Children.

What skills is Misty Goff known for?

Misty Goff has skills like Advertising, Media Planning, Online Advertising, Email Marketing, Marketing Strategy, Market Planning, Integrated Marketing, Social Media, Digital Marketing, Marketing, Marketing Communications, Lead Generation.

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