Misty Mathews Email & Phone Number

Tuscaloosa, Alabama, United States

Birmingham, Al

• Pitched and wrote magazine and newspaper feature articles• Created communications, marketing and public relations strategies• Produced organic and paid social media content, using tools like Spredfast and Hootsuite• Designed and wrote marketing, blog and other digital content

Birmingham, Al

Communications leadership, messaging and strategy

Tuscaloosa, Alabama, United States

• Led collaborative process to develop five-year organizational communications strategy • Assisted in development of five-year organizational strategy (served as co-editor) • Completed initial redesign of Global Water Security Center website • Developed new GWSC marketing materials, including one pagers and video • Led process to write, edit and place organization's first national op-ed piece

Birmingham, Alabama Area

• Managed a small team to implement company-wide PR, marketing and social media strategies• Implemented and managed the execution of the company’s annual strategic communications plan, including goals, objectives and tactics• Implemented a brand redesign, including an updated logo, corporate primary and secondary colors and collateral materials• Created the company’s first elevator pitches for use in the philanthropic and government sectors • Developed and oversaw the company’s social media and inbound marketing/blogging strategy• Created a communications analytics process and led monthly strategic communications calls to ensure strategic priorities remained on track•Led internal training sessions on communications standards, social media and CRM management• Managed two contract employees and implemented a new workflow management system for editing and design requests• Oversaw website redesign process, including selecting a designer, managing the contractor relationship and overseeing the project budget• Successfully pitched and placed articles by CEO and other senior staff members in national publications, including Nonprofit Quarterly and The Chronicle of Philanthropy• Designed marketing materials for company and its initiatives, including one-page leave-behind documents and updated business cards• Led process to select a new CRM tool (Hubspot); administered the CRM and executed numerous email marketing campaigns through the platform

Birmingham, Alabama Area

• Developed strategic communication plans, key messages and key performance indicators to support business goals and in support of the U.S. Head of Talent & Culture• Managed HR communications (including benefits) to 10,000+ U.S. employees• Composed executive talking points, scripts, and emails• Provided communications support as member of Workplace Diversity & Inclusion Council• Oversaw relationships with key external vendors for design, photography and videography services• Served as member of country-level business continuity team, where I provided strategic communications support during emergency events (e.g., weather events)

Tuscaloosa, Alabama Area

• Developed and executed internal and external communications strategy for the College of Communication & Information Sciences• Provided direct communications support to the college's dean and department chairs• Served as member of the university's media relations and crisis communications teams • Crafted and implemented communications and marketing campaigns aligned with strategic focus• Created and managed student public relations internship program • Exponentially grew social media presence on Facebook, Twitter and Instagram• Oversaw redesign of the college's website and alumni magazine• Cultivated relationships with external vendors for services like photography and design

Tuscaloosa, Alabama Area

• Managed overall integrity of award-winning editorial content for Truckers News magazine and truckersnews.com• Revamped magazine’s health section, resulting in a regional silver award for the section and a national Bronze Award for feature writing from ASBPE• Created the company’s first social media accounts on Facebook and Twitter, developing a following of several thousand on each platform• Served on corporate social media committee that developed and presented recommendations for a company-wide social media strategy to the company’s leadership• Coached and mentored student intern writers, resulting in one student intern landing her first cover story

Troy, Alabama

• Wrote news and sports articles• Worked closely with local officials (including police and fire officials, school board officials and others) • Designed news and sports pages, took photographs and copy edited for other reporters

Tuscaloosa, Alabama Area

• Wrote, designed and edited monthly newsletter and various mail-outs• Managed PR and marketing content for annual Alabama Quality Awards