Misty Cole Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

• Manage the strategy and execution of all marketing automation onboarding and drip campaigns via email channels to membership and prospective audiences.• Selligent Marketing Cloud platform owner and administrator responsible for product efficiency, usage improvement, team training initiatives and overall vendor management.• Owner of email deliverability management including reconciling domain blacklisting, IP address reputation monitoring, database cleanliness and audience targeting strategies.• Cross-departmental communicator regarding database facilitation, web design and forms management within the scope of marketing automation to enhance Alliant’s membership experience.• Drove single sign-on protocol for the Selligent cloud platform to ensure compliance with data security standards.• Continually optimize automation strategy by identifying redundancies and rebuilding audience segments aligning to growth goals.

St. Petersburg, Fl, Us

• Coordinated and managed the execution of moderate sized project deliverables in a SAFe Agile space.• Responsible for client discovery and continual review of project timelines.• Part of the team building learning management environments with enterprise clients.• Collaborated with Scrum Master and Development Director realigning cross-functional processes with Client Services.• Partnered with additional team resources to create a Project Manager onboarding kit for the department.

Buffalo Grove, Illinois, Us

• Managed a team of 32 Marketing Production Coordinators and 2 Managers across the country creating and executing all email and print campaigns for major clients Kia, Subaru, Lexus, Porsche, BMW and Chrysler among others.• Built operations strategy and supervised execution of nearly $1.3 million in seasonal holiday marketing campaigns.• Helped deliver $63 million Kia contract by exceeding delivery SLAs within department scope year over year.• Oversaw delivery and performance of email and mail marketing strategies on both corporate and retail levels, with recurring quarterly revenue upwards of $300,000.• Assisted planning and execution of multi-tiered software migration resulting in streamlined campaign delivery.• Revised metrics operations standards by evaluating data to capture new revenue from unmonitored channels.• Annually presented key performance factors and campaign enrollment penetration to leadership and sales teams.• Worked closely with client account teams to strategize large-scale program executions.• Continuously evaluated process workflows and technology to maximize team performance.• Collaborated with upper management to improve company operations initiatives as part of an internal consultant team.

Buffalo Grove, Illinois, Us

• Managed a team of 16 Marketing Production Coordinators executing all email and print campaigns for client base.• Helped grow recurring revenue strategy through execution and performance management.• Successfully led the team through multi-company merger, retaining employees and promoting from within.• Annually presented campaign execution strategies and successes during sales summits.• Initiated effective solutions to inter-departmental communication issues.• Developed and launched department cross-training and communication program.• Executed initial training and continually educated sales staff on company products and initiatives as needed.• Responsible for specific material and media compliance related to FTC and FCC guidelines.

Mason, Oh, Us

• Supervised 15 Campaign Support Specialists with a focus on email marketing campaign strategy and delivery.• Reduced company costs by independently learning table-based HTML myself and training team reducing Creative staff.• Saved the company $50,000 annually by utilizing alternative vendor platforms and eliminating Creative overhead.• Strategized company approach to email marketing toward data-driven metrics regarding open rates, subject line impact,and data management.• Rebranded the department as a "partner" to the sales team, creating a more collaborative environment.• Restructured deliverables to sales workflow, evaluated staff and realigned resources for increased efficiency.• Key player in operational roll-out of new proprietary campaign delivery system.• Worked in conjunction with sales staff in client growth and retention efforts.

Mason, Oh, Us

• Created and delivered email, voice and text marketing campaigns utilizing Exact Target software.• Wrote copy and developed themes for seasonal email campaigns as collateral for all clients.• Acted as front-line support for client questions regarding platforms or products.• Worked directly with clients and sales staff to help determine marketing goals and fit those needs into our products.

New York, Ny, Us

• Built relationships with TV rating sample home clients to maintain cooperation and provide a sustainable product.• Analyzed daily data determining necessity of field visits to maintain client demographic standards for television ratings. • Improved Nielsen household retention in 2010 by nearly 25% over previous year’s results.• Supported administrative staff delegating tasks and supervising productivity.• Key member of team that won several Nielsen national competitions awarded annually and monthly.• Supervised and helped train administrative staff developing cohesive service style.• Implemented restructure of ratings processing with Nielsen Field Representatives increasing efficiency and saving resources.

New York, Ny, Us

• Managed representative maintenance schedule, provided technical and customer support for Nielsen TV families, and set field appointments to maintain research sample.• Member of office team that won national “Audie Award” for least amount of errors in data collection.

Produced all components of radio vignettes airing daily across Indiana, organized and executed statewide program distribution, staffed weekly promotional events, interacted with target demographic initiating brand awareness, and coordinated sales initiatives.• Aided in promotional development for web and local events with Hoosier Authority.

Produced and engineered weekly WICR talk shows working with contracted clients and guests, produced promotional, underwriting and PSA spots, managed student Production Department holding weekly meetings and brainstorms, organized computer storage, attended WICR promotional events and aided in annual fund drives, board-op and air talent for several morning and mid-day shifts, programmed and hosted dedicated slot titled “Misty’s Latin Jazz Hour”.• Negotiated and secured deal with a new production library company replacing outdated sound bank and bringing in a fresh and modern collection.• Ran seminars and lessons on Cool Edit Pro helping to develop a more streamlined production sound.• Member of Imaging Task Force, developed new station branding and produced new imaging components.

Shadowed Production Director for four commercial radio stations and one local access television channel, worked with clients and sales department daily producing commercial material for all four stations, assisted in promotional events, frequently communicated with Traffic and Promotions departments, mid-day air talent for 100.9 WYJZ during vacation and emergency issues.• The first intern ever selected as air talent for 100.9 FM WYJZ.• Ran entire Production Department during Director’s vacation.