Sustainable business growth can be achieved in many ways. • Increase your market share by improving brand awareness • Drive current customer loyalty through enhanced services• Create additional revenue streams with new products • Expand your solutions to serve different audiences or industries • Establish new sales channels through partnerships • Diversify your portfolio through mergers and acquisitionsI am excited to aid SGTEX Inc. customers and partners in all of their growth and go-to-market needs. Brand Consultation: My services range from ground-up advisory to budding organizations, through creative overhauls for careworn brands, and on to guiding established marques toward evolution so that they stay relevant and keep up with customer expectations.Marketing Consultation:A strategic marketing approach enables you to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Covering the spectrum from initial strategy and annual planning to go-to-market and product launches, I can serve you along the journey. Inbound Marketing Consultation:Drive demand through valuable experiences, thought leadership, and educational materials. Let's work together to build a relevant and targeted content library that optimizes your site's findability.Book an appointment today!SGTEX Inc. was incorporated in 2012, and serves as a business partner to customers globally in many industries. We are building together with our customers a long-term partnership to contribute significantly to their success through different business segments. Established as a global company, SGTEX initially focused on the mining and metals industries, and then expanded to many other industries and sectors. Our mission is to partner with our customers globally to deliver solutions for improving our customers'​ cash flow, productivity, and profitability.

Provided critical support as a patient advocate and care navigator during a family health crisis.

Directed product strategy and roadmap in collaboration with the CEO and executive leadership, ensuring alignment with organizational goals and market demands. Interim VP, Partnerships & Alliances: Defined partnership strategy and launched a new alliances program, securing four high-potential partnerships with $10M+ ARR potential within two years.✪ Championed customer-centric product development, integrating client and user feedback into every stage of the product lifecycle.✪ Reorganized priorities to focus on market-relevant solutions, driving product relevance and competitive advantage.✪ Elevated cross-functional success by uniting teams around shared business objectives and clear strategies.

Provided strategic direction and oversight for product marketing with an emphasis on maximizing revenue generation and ensuring continued growth. Crafted product playbooks and marketing assets to streamline sales enablement and align messaging across channels.✪ Established product marketing assets by analyzing and addressing existing business challenges and knowledge gaps to elevate understanding, align marketing and sales messages to product reality, enable client requirements gathering, mature contract language, and ensure profitable pricing.✪ Tracked and documented the total cost of product ownership through the planning and introduction of a product SKU system.✪ Cultivated and nurtured relations with key prospects, clients, and partners to identify and secure potential business opportunities.✪ Devised engaging product playbooks that clearly defined each product, provided a comparison between base vs. add-on, generated the time required to implement features, and articulated the value proposition through proof points.✪ Led the development and implementation of a product release communications strategy for internal and external stakeholders.✪ Delivered unique and true value to the customer by aligning customer needs and market trends, and ensuring product management incorporated those requirements into product roadmaps.✪ Received a promotion from the position of Senior Corporate Marketing Manager to Director of Product Marketing for displaying strong leadership skills and dedication to work.✪ Formulated a multi-faceted communications plan within 30 days, including an internal communications practice to improve brand visibility and awareness.

✪ Established a corporate marketing discipline including defining the organization's overarching marketing strategy and the company’s Unique Selling Proposition (USP).✪ Drove revenue growth by developing a B2B demand and lead generation framework that both propagated a healthy pipeline and built brand awareness.✪ Drove new customer acquisition by developing strategic marketing plans that successfully advanced payers through the buyer journey while also supporting sales in upsell/cross-sell to existing clients.✪ Built an internal communications strategy designed to educate and excite team members to become vocal brand ambassadors and highly engaged team members.✪ Executed strategies for delivering thought-leading content via campaigns, events, blogs, social media, and other outlets.✪ Launched new products and managed all merger and acquisition go-to-market plans and activities.

In this role, I established an innovative product marketing discipline by leveraging market and buyer intelligence to drive the product strategy, market positioning, operational readiness, and sales support through purpose-written documentation.✪ Developed targeted messaging and campaigns, achieving a 300% subscription increase and a 10-second boost in average time on site.✪ Generated 60%+ new leads attributed to campaigns targeting emerging client segments.✪ Successfully defined the competitive landscape through in-depth research, review, and strategic analysis of 69 organizations while identifying differentiators and devising methods to position against the competition.✪ Influenced user-facing product decisions and prioritized the product roadmap by generating and utilizing insights from competitive analysis, market factors, trend evaluation, and customer data as part of the product council.

In this position, I improved product marketing and adoption by realizing strategic initiatives and innovative approaches. I ensured consistency and drove high performance across the product marketing discipline by formulating, realizing, and managing overall methodologies and procedures.✪ Identified and aligned buyer’s and customer’s requirements with competitive products, trends, and technologies.✪ Collaborated with sales, channel marketing, corporate marketing, technical support, operations, client success, and other departments to ensure internal education and cross-functional success.✪ Defined guidelines and standards for product and feature positioning, product launch practices, asset development, and client engagement while preparing and handling a client-facing product video library.✪ Established formal competitive intelligence discipline out of ad-hoc and disorganized mass sharing of information to improve sales, marketing, and product management.✪ Improved go-to-market processes as well as yielded higher client loyalty and product demand by designing beta and early adopter programs in conjunction with the product managers.✪ Handled product-related RFP content, analyst demonstrations, and industry report participation.✪ Saved costs of $8550 per quarter on creating videos for all new features, receiving a higher quality of video with faster turnaround time.

Here, I was recruited as an assistant to the VP of Marketing and tasked with increased responsibility and visibility, including serving as Communications Manager, Senior Communications Manager, Marketing Communications Manager for North America, and ultimately to Head of Marketing Communications for the Americas region.✪ Developed an international team of nine creative professionals responsible for the marketing of 600+ products and services throughout North and South America with $1M in the annual operating budget.✪ Led execution of product go-to-market activities using omnichannel client campaigns in highly specialized and technical industries.✪ Drove market launches of 20+ new products and services; assumed a critical role regarding patent applications, product naming, and positioning.✪ Crafted and delivered on the strategy and tactics to interweave and incorporate all brands acquired in the Americas Region as a member of the executive merger and acquisition team, ultimately ensuring appropriate positioning and re-launching of acquired products to market.

✪ Played a critical role in the successful creation of the Outotec brand and master brand architecture when its collection of technologies was separated from its parent company (Outokumpu) to form a new public entity. ✪ Oversaw the development and execution of marketing campaigns that included journal ads, editorials, booth designs, and sales collateral; Authored industry-related articles in Industrial Minerals Magazine and Mining Magazine, as well as global event technical proceedings.✪ Enhanced and promoted buy-in of corporate cultural changes and critical branding messages through the development and facilitation of internal communications channels.✪ Recipient of prestigious “Advertising Excellence Award” from Power Engineering Magazine.✪ Continually recognized for excellence in job performance, effective marketing promotions, completing projects on time and within budget, and being an overall brand evangelist.