I work with businesses and organizations to help increase their target relationships and revenue.Client Highlights:-Handled marketing efforts of a campaign that helped raise $300,000 in one day-Created and directed monthly HR newsletter with a 45% open rate-Raised an HR blog’s traffic by 300% over a two-year span-Increased annual sales of a beauty website by 30% over LY during the holidays

Interviewed stakeholders to generate funnel-specific product launches, content, videos and marketing automationsPut together and executed technical SEO and keyword plans that drove over 40% qualified traffic to the site Newsletters & targeted email automations that averagely received over 30% open rates and at least 20% CTR Created a reporting system to monitor and optimize KPIs to continually improve business results Managed and organized a monthly podcast and TV show that generated monthly top-of-funnel subscribers Grew LinkedIn company page from 5,000 to 13,000 in a little over two yearsOrganized sales tradeshow events and campaigns utilizing the latest brand and product development strategies Co-led a project where we built a project management system from the ground up on Notion so our team could customize their workflowsWrote emails and automation maps from Welcome Series to Campaigns to Activation/ Upsells Conducted market research, developed personas for each product and service as well as wrote customer storiesWorked with leadership, Product Development, and Sales teams to create Go to Market strategies and campaigns Designed lead generation and nurture programs and automations for the sales department and product-led growthCreated collaborative sales enablement resources and training programs to connect marketing/sales departmentsGenerated a Customer Data Map as well as implemented a tech stack to connect platforms to better leverage data

Created and shared weekly content for several different industries and companies

Key responsibilities included:-Produced and executed strategic content plans for a wide variety of clients with the intent to earn conversions and increase website traffic -Created and published engaging monthly content including infographics, social graphics, landing pages and blogs -Researched highly trafficked keywords and executed outreach tactics to promote content-Built community partnerships on behalf of the client through effective outreach techniques, which include: guest blogging, social sharing/ promotion and organic link earning -Strengthened client relationships by evaluating their business needs, researching their target demographics, and creating monthly reports to monitor successes -Collaborated with a digital marketing team of social media, PPC, SEO and web development professionals on client campaigns to achieve holistic marketing goals I worked with a vast portfolio of clients ranging from universities to non-profits to senior living services to veterinarians to even home services such as roofing and HVAC.

Key responsibilities included:-Created and scheduled content calendars for many types of clients-Coordinated a blogger outreach for a financial industry and from these efforts came many guest blogs and partnerships-Received exposure and experience in the following: blogging, graphics, basic video set up/shooting, refined research skills and strategy for obtaining/ retaining new business-Wrote Facebook ads and social media bios on behalf of client

Key responsibilities included:-Project management of multiple deadline driven projects -Empowered a team of 15 women and saw them excel in their personal and company goals-Marketing placement that drove customer sales and boosted client retention-Communicated key messages and implemented processes furthering store success

Key responsibilities included:-Represented the organization to employees, guardians, and patrons maintaining a good report so that the company reputation would be up held ensuring an increase in future business development, and increasing word of mouth advertising to enhance potential client interest in the organization-Collaborated with key stakeholders to obtain critical information that would empower company leadership to better assess risk profiles enabling better short and long-term decision making-Used discipline and leveraging mastery of current processes managing the organization’s event calendar, budget and billing process, ensuring yearly growth and budget goals are achieved and internal and external accounting principles and guidelines were met

Key responsibilities included: -Managed a team of eight women at the Kenwood mall location. The store is a 2 million dollar store and we made sales plan eight months out of eleven. -Planed daily goals for my associates and looked for new ways to outreach to build our client base. -Handled customer issues and helped deal with conflict resolution between employees -Kept the atmosphere positive and to monitor all operations are complete in a timely manner-Communicated all initiatives to all staff members and made sure our positive reputation was displayed through all employees

I helped the director with multiple clients and projects. Some of my duties were to write press releases, PR proposals and maintain contact with clients and media. I helped come up with creative ways to reach out for new business and produced a mailing campaign to support intiatives. I also was responsible for organizing media clips and keeping track of certain expenses. I worked under a woman who was well established in the Public Relations field and I learned a lot in this time.

Key responsibilities included: -Worked on marketing projects for promotional events, contributed stories to subscriber newsletters-Researched and built media list, wrote content for new website and attended planing meetings for their upcoming season

Key accounts and responsibilities included:Account one:Digital Zone Electronics -Wrote a press release and feature story to pitch to the media. These stories received placement in two major newspapers. -Contributed a story to a charity newsletter to help with our awareness campaign for Digital Zone. Account(s) two and three: PRSSA and Norse PRovsion firm-Collaborated a recruitment plan that doubled our Spring membership-Worked with a team to develop consistent messages and promoted/communicated these themes to all of the campus

Key responsibilities included:-Promoted companies like the Enquirer at community events -Be the face of the organization and to represent their brand -Reported the statistics to getpublished.com on who was visiting their booth