Marketing, Communications, It & Social Media
Cardiff, United Kingdom
As marketing lead, I supported Youth Cymru with marketing and communications updates for projects and events by creating and sharing content across multiple social media platforms, newsletters, email campaigns and print-based media. Proficient in design, multimedia and video content creation I supported membership, funding bids, business and project plans and Youth Cymru as a whole. Design responsibilities included; content creation, toolkits, case studies, reports, brochures, flyers and a… Show more As marketing lead, I supported Youth Cymru with marketing and communications updates for projects and events by creating and sharing content across multiple social media platforms, newsletters, email campaigns and print-based media. Proficient in design, multimedia and video content creation I supported membership, funding bids, business and project plans and Youth Cymru as a whole. Design responsibilities included; content creation, toolkits, case studies, reports, brochures, flyers and a fully designed Business Plan outlining the structure of the organisations aim for the next 3 years for Chief executive use to aid funding bids, trustee board and resources decisions. I worked alongside the bilingual administrator to create interpretations and content that were diverse and inclusive.I was responsible for maintaining and keeping the website (hosted on WordPress) up to date and relevant. I made sure design and content remained streamline throughout communications channels, consistent to messaging and were engaging for all current and potential audiences, stakeholders and funders. I was responsible for ensuring the website is accessible for visitors and connects with other marketing resources, ‘FormStack’ databases, MailChimp and Office 365 to ensure that information is kept within – GDPR and Youth Cymru’s privacy policy.While In this role I developed and designed an organisation-wide dynamic Marketing & Communications Strategy that falls in line with the values, targets and aims of the Youth Cymru Business Plan and Strategy including a ‘communications crisis’ action plan. In this role, I created a set of marketing guidelines for organisation staff to maintain the same tone and outward facing marketing. Show less