At ZQUARED, we are deeply invested in the opportunities, risks and challenges brands face in the online space. Our core team has more than 50 years of combined industry experience, helping brands navigate the web of e-commerce. Understanding how all retail avenues work in support of one another - distribution, brick-and-mortar and online - is our specialty. Our partnerships are built on long-term investments to maximize value, support overall growth, and increase sales.When I first joined ZQUARED as Brand Content Director in 2017, I led content optimization. Working through the challenges of optimizing e-commerce content for more than three years set the stage for my role as Director of Brand Partnerships. In 2020, I assumed responsibility for leading ZQUARED’s marketing, business development and onboarding departments.In 2023, my focus shifted to managing ZQUARED’s strategic initiatives. By developing plans as well as managing, overseeing and advancing the company's short- and long-term goals, I work with leadership to ensure the company stays on the path towards intentional growth.ZQUARED takes an inventory position in your brand by purchasing products directly from your company, serving as a value-add e-commerce sales partner with comprehensive benefits. We provide these benefits on our dime because we are committed to our brands’ success. ZQUARED qualifies brands that have gained traction on key e-commerce marketplaces, including Amazon and Walmart, but would benefit from partnering with an experienced team to take omni-channel management to the next level. Our brand support strengths include strategic planning, advertising, content optimization and analytical reporting.If your team is looking for experts to manage the complexities of the e-commerce space by serving as an extension of your team, you’re invited to connect and explore ways ZQUARED can add value to your mission by DM or via misty@zquared.com. Or, learn more at https://zquared.com/.

• Consulted with five small businesses + one non-profit with contracts ranging from one to seven years• Collaborate with clients to establish a big-picture organizational framework• Identify internal organizational gaps and barriers and present solutions to set team direction• Determine organizational roles, identifying and hiring to fill operational holes• Create project proposals and staff positions, managing contractors and assigning work• Provide project management services to ensure products are delivered on time, on budget• Perform exhaustive research to equip clients with information required for effective leadership• Serve as in-house communication aficionado, writing and editing materials, including grants• Ensure essential processes never miss a beat by overseeing cross-functional activities

I wore many hats as Volunteer & Compliance Manager for Hospice & Palliative Care Charlotte Region (HPCCR). I supervised approximately 100 community and facility-based volunteers who provided patients and families under hospice care with invaluable support. To best care for our patients and families, I built relationships with our volunteers to ensure that they had the necessary skills and knowledge to act as leaders for our organization. Therefore, I designed, coordinated and facilitated volunteer training and in-services while advising, coaching and mentoring volunteer staff.My efforts at HPCCR produced tremendous growth, doubling volunteer retention after I assumed the role in 2008. I took the initiative to better serve the organization by developing and implementing new programs, such as our Volunteer Leaders program, to meet the needs of the growing organization. Working with volunteers requires creativity and energy, as well as strong interpersonal and customer service skills. I believe providing topnotch customer service, both internally and externally, is the crux of any strong program. In addition to my daily responsibilities, I created publications and edited marketing materials for the Volunteer Services Department. I became the go-to person for proofreading because I have a keen eye for detail and enjoy editing. I also helped to maintain the department's social media accounts and contributed to the HPCCR blog. In 2012, I took responsibility for volunteer documentation for the entire program, tracking plan of care compliance, completing audits and calculating departmental stats.Because HPCCR served eight counties at the time of my employment, I worked independently from multiple offices, meeting with my supervisor as needed to discuss projects and goals. Despite being independently based, I collaborated as an interdisciplinary team member to ensure that our patients and families received hospice care of the highest quality.

My primary responsibility as Development Coordinator for the NASCAR Foundation involved planning and executing Track Walk fundraising events, which included marketing, collaborating with NASCAR track managers and volunteer management. Each event required the recruitment and organization of 30-40 volunteers. I also managed more than 1,000 donors for NASCAR Day, the foundation’s largest annual campaign.

During my time as a Participant Representative with AWBC, I achieved a 14.26% conversion rate (goal of 12%) of leads to participants for the 2007 season. I also expanded the 2007 team program by 100% from 2006 and increased walk participation by 154% from 2005. I coordinated, staffed and presented at events to grow walk participation and awareness, resulting in increased funding.