Misty S. Raper Email & Phone Number

Cabot, Ar, Us

Cabot, Arkansas, United States

- Develop and execute marketing/sponsorship campaigns across Cabot Parks and Recreation.- Manage the content of the organization’s website and social media.- Plan, coordinate and direct marketing efforts including but not limited to videos, digital marketing, display ads, print ads, and promotional materials.- Work with other department supervisors and the General Director, strategize and execute an effective social media plan across all Cabot Parks and Recreation divisions.- Build brand awareness across all Cabot Parks and Recreation Divisions.- Capture photos and videos of organizational happenings.- Develop Sponsorship Program for individual and corporate sponsorships.- Increase yearly donations/sponsorships.- Produce and provide regular detailed accountability reports about the organization’s finances and fund-raising operations.- Assist with grant writing.

Beebe, Arkansas, United States

Provided strategic leadership in the planning, development and implementation of all Arkansas State University-Beebe marketing strategies, communications and public relations activities, both internal and external. Key Accomplishments:- New website launched in spring 2023- Development of streamlined ticketing system for incoming requests from the campus community- Development of standard operating procedure related to marketing production requests- Recipient of two District 4 National Council for Marketing & Public Relations Medallion Awards for magazine and website- ASU-Beebe saw a 3.8% increase in enrollment headcount and a SCH increase of 4.7% from fall 2022 to fall 2023

Sherwood, Arkansas, United States

- Promoted awareness of the City of Sherwood in the state of Arkansas and the surrounding region by developing and disseminating information to the public regarding City activities and services- Served as a facilitator to the Mayor and Department Directors to respond to media inquiries- Worked closely with Mayor on highly sensitive, complex, or emergency situations- Wrote press releases and other marketing materials and provide direct and proactive advice, consultation, and assistance to the Mayor, as well as Department Directors regarding public information matters, including providing direct assistance in researching, providing information, and developing messages and marketing materials- Planned and disseminated internal and external communication of information through various media- Maintained City website to include monitoring the website to identify and resolve performance problems, posting information submitted by City Departments, and ensuring information is accurate, complete and current- Developed strategies to expand the City’s social media presence with regular updates on various social media sites- Designed and produced advertisements, communication materials, including brochures, flyers, press releases, information pamphlets, media announcements, public presentation materials, and other promotional/public information materials to inform the public- Worked closely with Sherwood Advertising & Promotions Commission to successfully manage A & P event advertising and marketing efforts- Worked closely with the Office of Economic Development to create marketing materials to promote Sherwood to potential investors and generate events that increase the quality of life

Sherwood, Arkansas

- Oversaw rental, advertising, maintenance and staffing of The Greens At North Hills Banquet Hall- Worked closely with Advertising & Promotions Commission to coordinate ad campaigns, ensuring brand compliance and recognition- Coordinated citywide events annually which serve thousands of Sherwood's residents, including: Easter Egg Hunt, Fourth of July Family Celebration, Sherwood Fest, Halloween Carnival, Enchanted Forest Trail of Holiday Lights, Festival of Lights Silent Auction, Christmas Parade and Breakfast with Santa- Served on Keep Sherwood Beautiful board to facilitate cleanup and beautification efforts in city- Helped administer city's multiple social media pages and website

• Negotiated commercial sponsorship funds to augment force support squadron events and activities• Attended and made presentations at off-base community business meetings to develop rapport with potential sponsors, advertisers and donors• Generated ad revenue for magazine, website and other media• Enhanced Web traffic through active participation in social media platforms • Developed ongoing web-based contests that built interest in morale, welfare and recreation events • Wrote weekly and monthly articles and assisted with editing of all outgoing media• Assisted in organization and implementation of base-wide events• Developed and updated database for business contacts and email blasts• Designed marketing decks, fliers and other print materials using Adobe CS5 software• Photographed base events and special projects

• Processed legal affidavits and tear sheets for Web database in coherence with local and national foreclosure laws• Maintained editorial content on company websites and enhanced and monitored Web traffic through active participation in social media platforms• Utilized Associated Press standards to write weekly syndicated gadget column and other feature articles as needed for publication in daily business, real estate and legal newspaper • Attended and reported on business and social meetings for affiliated organizations

• Named Employee of the Month for outstanding service to my editorial team • Designed and contributed editorial content to more than 400 semi-weekly zoned editions and advertising supplements using Adobe Creative Suite and NewsEdit software • Coordinated and supervised photo assignments of more than 50 freelance photographers statewide to meet deadlines and support editorial and advertorial content • Oversaw archival of photography and integration of print editions with Web site • Assisted at more than 10 annual tradeshows and events

• Assisted Executive Vice President, Membership Director, Communications Director and Accountant in daily non-profit business activities • Stayed abreast of emerging information pertaining to cattlemen’s industry by monitoring state legislative proceedings and print media releases • Arranged convention and tradeshow planning • Designed brochures for special projects • Generated inter-office and mass-mail communications for association’s 10,000 members • Edited and composed articles for monthly Arkansas Cattle Business magazine • Coordinated quarterly meetings for board members and volunteers

• Supervised, mentored and trained yearbook and newspaper practicum staffs of 15-30 people• Designed two 200-plus page yearbooks and weekly newspaper using PageMaker and Adobe Creative Suite• Photographed and composed articles covering all major campus events• Named Journalist of the Year by media department at Henderson State University

• Generated company newsletter• Created and maintained effective marketing window displays and information stands• Assisted with major entertainment events in planning and implementation• Created file and database system• Pre-screened applicants for available positions

Master Of Science - Ms, Strategic Communications, 4.0

Bachelor Of Science - Bs, Psychology, Mass Media Minor, Cum Laude; Honors College Scholar

Activities and Societies: • Named to Dean's List, Honor Roll and Who's Who Among American Colleges and Universities - Oracle Newspaper.