Lead marketing and sales efforts for web-based event registration and calendar software company.

Built and managed an online participant self-help portal to support 25K research study participants following closure of study’s call center. (COVID-19 Community Research Partnership).

Led team of 9 along with several independent contractors and digital agencies to develop online strategy and digital marketing for large academic medical center. Serve as organizations authority for online activities as internal expert, change agent, and advisor for online strategies and innovations. (Position eliminated due to merger with Atrium Health).- Developed and implemented innovative consumer engagement strategies continually to optimize touchpoints along patient journey with focus on driving volume to multiple businesses and product lines. Performed and acquired user research to integrate voice of consumer (VOC) into strategies and solutions.- Monitored web analytics data to incorporate learnings into strategic UX and software recommendations to drive additional conversion volume. Advise importance of additional investments in digital resources to senior executives and other internal stakeholders.- Hired, structured, and coached 9 digital content and development professionals into high-performing team. - Advocated for and won increased capital investment from senior leadership to support website redesign project and ongoing digital marketing.- Created innovative tactics within social media, content marketing, mobile, customer relationship management (CRM) / email automation, search engine optimization (SEO), search engine marketing (SEM), blogs, online display, and sponsorships to maximize online relationships and drive business. Consistently increased website traffic (10% YoY) and conversions (20% YoY) during my tenure.- Served as Chair and engaged Digital Advisory Committee to ensure online strategies align with enterprise strategic plan, mission, vision, and values. Consulted with COVID-19 Community Research Partnership to recruit and engage over 50k study participants.- Served as Co-Chair of National Recruitment and Retention Committee assisting national coalition of 10 study sites to recruit and retail participants.

Responsible for Web marketing strategies and site development for successful health system in suburban Philadelphia.During my tenure at Main Line Health, the Web site has seen steady growth in online traffic as well as online appointments and class registrations – all have increased over 20% year over year for the past three years. I've worked with IT and physician leadership to implement an online patient portal that seen an engagement level of over 80% for enrolled patients.http://www.mainlinehealth.org