Misty W. Email and Phone Number
brookline, massachusetts, united states
Misty W.'s Location
Raleigh, North Carolina, United States, United States
Misty W.'s Contact Details
Misty W. work email
- Valid
- Valid
Misty W. personal email
- Valid
About Misty W.
I'm a creator and builder with a passion for transforming brands into inclusive, mission-driven communities that foster meaningful relationships and embrace forward-thinking visions. My specialties in digital marketing strategy, public relations, diversity, equity, and inclusion (DEI), marketing analytics, market research, and data science enable a unique skill set that showcases a proven track record of inclusive, multi-channel, data-driven campaigns that achieve results and accelerate ROI. Throughout my career, I have spearheaded campaigns across nine different industries, consistently delivering remarkable results for both product and service-driven B2B and B2C organizations of all sizes. I've managed a large 17-product portfolio, extensive 15 platform Tech Stacks, and teams of up to 84 people. In addition, I've hosted over 400 events, managed exhibitions for more than 70 conferences, executed 21 complete rebrands, launched thousands of successful email marketing and automation campaigns, and worked extensively in UX and UI design testing. Driven by a desire to strategize effectively, pivot when necessary, and optimize ROI, I pursued a concurrent career in digital marketing and data. By analyzing, interpreting, and translating metrics into actionable insights in real time, I maximize the effectiveness and impact of my campaigns. These are some of the skills I used as I successfully navigated our 500+ member organization through the challenges posed by a global pandemic and civil unrest as President of the Triangle chapter of the American Marketing Association in 2020-2021. Subsequently, in recognition of my influence and innovation, I was honored as one of the "Top 50 Black Marketers on the Rise" in April 2021. While I bring a unique blend of digital marketing, PR, DEI, and data analysis to the table, my desire to create real, substantive change through rich authentic stories that connect, engage, and inspire are the things that truly set me apart. Areas of expertise:✔ Digital Marketing Strategy✔ Diversity, Equity & Inclusion Strategy✔ SEO, SEM, PPC Management ✔ Social Media Marketing ✔ Paid Media Strategy ✔ Event Planning, Management, and Promotion ✔ Brand Positioning & Management ✔ Campaign Development✔ Content Creation ✔ Graphic Design ✔ Project Management ✔ Content Marketing ✔ Growth Marketing ✔ Lead Generation ✔ B2B, B2C, DTC Digital Marketing ✔ Email Marketing & Marketing Automation✔ Marketing Analytics, Market Research, and Data Analysis
Misty W.'s Current Company Details
Development Guild Ddi
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Data-Driven Marketing Strategy | Diversity, Equity, Inclusion | Data
brookline, massachusetts, united states
- Website:
- developmentguild.com
- Employees:
- 29
Misty W. Work Experience Details
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Director Of Marketing OperationsDevelopment Guild Ddi Dec 2023 - Present
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Strategic Digital Marketing ConsultantContract Feb 2023 - Dec 2023United States• Leading B2B marketing strategy
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Director Of MarketingGreenbook Jun 2021 - Feb 2023Raleigh-Durham-Chapel Hill Area• Mentored and led a high-performing marketing team of 5 direct reports, as well as a 4-person creative team • Managed and developed all strategic marketing, advertising, and associated budgets for 17 products • Developed and facilitated monthly DEI training sessions to increase education, awareness, creativity, representation, and belonging • Implemented a fully integrated DEI strategic plan along with best practices and KPIs to measure success • Increased sales conversions by 38% within 18 months, which ultimately led to a 61% increase in revenue for targeted products• Successfully expanded GreenBook's marketing audience by 19% within the first 18 months• Spearheaded the launch of three new products and eight complete rebrands, rejuvenating GreenBook's 60-year-old brand to be more inclusive and forward-thinking which led to increased lead generation and conversion rates• Created, analyzed, and presented comprehensive, cross-functional, analytics reports to measure campaign performance, foster transparency, and increase data-driven decision-making • Edited, wrote, and refined compelling copy and content for 66 ongoing integrated marketing campaigns across email, social media, print, paid ads, media, web, and marketing automation platforms• Responsible for sourcing, integrating, maintaining, managing, and developing marketing's 18 platform tech stack including our 2 CRMs, Hubspot and Salesforce• Designed the creative vision, messaging, and content for three culturally diverse international conferences in APac, LatAm, and Europe -
PresidentAma Triangle Jul 2020 - Jul 2021Raleigh-Durham-Chapel Hill Area• Led a team of 34 direct reports, 84 volunteers, and 520 AMA Triangle members• Wrote and executed AMA Triangle’s annual strategic plan and budget to align the organization's cross-functional goals and objectives• Implemented inclusive marketing campaigns with a focus on both internal and external representation and belonging that resulted in a 63% increase in organizational growth, 20% increase in membership, and a 27% improvement in member retention year over year• Negotiated strategic partnerships with local and national DEI-focused vendors which increased cash our assets by 122% year over year• Conducted over 150 hours of both quantitative and qualitative analysis to create consistent feedback loops to pivot and improve marketing and DEI strategies in real-time• Co-authored and launched an international DEI Pledge to lead the American Marketing Association and it’s 70 professional chapters in DEI education, leadership, and implementation within their own communities• Planned, hosted, and spoke at over 100 local and 65 national DEI education workshops, town halls, webinars, and events within 12 months • Created and led four national DEI affinity groups to increase representation and belonging amongst diverse populations and minorities• Wrote and developed internal SOPs, processes, policies, best practices, and legal documentation to systemically integrate DEI -
Vice President Of CommunicationsAma Triangle Nov 2020 - Jun 2021Raleigh-Durham, North Carolina Area• Led strategic, data-driven digital marketing direction for over 100 events • Developed and implemented a comprehensive brand strategy and guidelines to effectively create brand consistency and recognition across all channels• Developed A/B testing to optimize content across all marketing campaigns, including email automation, collateral, webpages, and social• Managed all marketing strategies for PPC, SEO, SEM, organic and paid media, PR, Facebook, LinkedIn, Twitter, YouTube, and Instagram • Spearhead end-to-end redesign of our website – including wireframe development, copywriting, and UX/UI testing• Implemented the migration to and use of NeonCRM from Salesforce to establish a robust data warehouse which connected our entire tech stack and enhanced both data analysis and speed
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Chief Operating OfficerAma Triangle Jul 2019 - Jun 2021Raleigh-Durham-Chapel Hill Area• Implemented a centralized communication system by exclusively utilizing Basecamp for all volunteer communications, fostering transparency, inclusion, collaboration, and visibility across the organization.• Designed and launched a dedicated "letter from the President" page on the AMA Triangle website, residing under the "About" tab, effectively introducing the mission, goals, and brand voice of AMA Triangle for the 20-21 period to the community.• Developed and enforced comprehensive internal and external Data Privacy Policies, safeguarding the privacy of volunteers and members and ensuring compliance with relevant regulations.• Authored and launched essential onboarding resources including a comprehensive Onboarding Resource Guide, SOPs, job descriptions, Code of Conduct, Privacy Policy, and legal documents, utilizing Adobe, Google Docs, DocuSign, and Excel.• Implemented standardized structures and permission levels in Google Drive, aligning with the newly established Data Privacy Policy, enhancing data security and access control.• Revitalized the organization's outdated blog by launching a new platform called "AMA Voices," featuring a sleek custom UI that showcased the diverse voices of the 500+ members as thought leaders. • The new platform exemplifies inclusivity and provides an optimal user experience for both contributors and back-end staff.• Restructured and optimized the organizational meeting structure, reducing time commitments while simultaneously enhancing efficiency, transparency, productivity, and inclusion at all levels.• Established a comprehensive KPI Tracker and Board Report, utilizing Excel and Google Data Studio, to effectively monitor and communicate key performance indicators and organizational progress to the board.
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Vice President, Community RelationsAma Triangle Mar 2018 - Jul 2019Raleigh-Durham, North Carolina Area• Successfully managed and provided leadership to 4 teams, overseeing a total of 85 individuals and leading a team of 9 direct reports, ensuring effective collaboration, performance, and achievement of objectives.• Orchestrated the seamless execution of 5 program launches and 15 events across 4 teams, resulting in significant outcomes, including raising $5,000 in funds, engaging 209 community participants, recruiting 190 volunteers, and converting 10 participants into AMA Triangle members.• Drove the growth and impact of the CONNECT & INSPIRE mentorship program, expanding its reach to attract 85 applicants during the 2018-2019 period, generating a profit of $1,345, and contributing approximately 890 hours of service to the community.• Founded, devised strategies for, and successfully launched the AMAimpact program, a philanthropic initiative that involved 91 volunteers and resulted in the donation of 205 hours of service and $1,832 in resources.• Implemented innovative measures to significantly boost participation in the Marketing Jam scholarship competition, resulting in a remarkable 155% increase in application submissions.• Demonstrated exceptional skills in sourcing, negotiating, and managing in-kind services and sponsorships, securing over $10,000 worth of non-profit services and $1,700 in sponsorships from freelancers and agencies, effectively optimizing available resources and strengthening partnerships.
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Founder And Director, Connect & Inspire Mentorship ProgramAma Triangle May 2017 - Jun 2018Raleigh-Durham, North Carolina Area• Spearheaded the establishment, formalization, and successful launch of the CONNECT & INSPIRE mentorship program within a tight timeframe of 4 months, ensuring its smooth implementation and immediate impact.• Exceeded participant Key Performance Indicators (KPIs) by an outstanding 280% by successfully recruiting and onboarding 54 highly qualified mentors and protégés, fostering meaningful connections and professional development opportunities.• Took charge of drafting, designing, and publishing all program applications, agreements, guidelines, and surveys, ensuring clarity, consistency, and professionalism in all program-related documentation.• Showcased exceptional writing skills by authoring engaging and informative content for all CONNECT & INSPIRE webpages, leveraging the WordPress platform to enhance program awareness, improve accessibility, and encourage higher participation rates.• Conducted a comprehensive overhaul of the Marketing Jam collegiate scholarship competition, resulting in a remarkable 450% increase in the number of applications received, demonstrating effective strategic planning, marketing tactics, and outreach initiatives.• Led and managed a dedicated team of 8 volunteers and facilitated the collaboration and success of 56 mentors and protégés, providing guidance, support, and ensuring a positive program experience for all participants.
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Manager Of Data And Marketing AnalyticsPra Health Sciences Apr 2018 - Jun 2021Raleigh-Durham, North Carolina Area• Researched, analyzed, and interpreted raw data to present actionable strategic insights, statistical analyses, data visualization, and recommendations for segmentation, acquisition, engagement, and recruitment campaign/clinical trial feasibility to external clients• Analyzed, wrote, and presented 400+ indication and/or population-specific analyses to physicians, external clients, and internal stakeholders for clinical trials utilizing real-world medical claims data from Citeline, CTG, CTMS, PubMed, and Cortellis, advanced statistical models using SQL, and machine learning to uncover patterns, forecast outcomes, and optimize recruitment• Worked collaboratively with cross-functional teams to reassess, write, and present recommendations to clients for protocol design, print materials, ad and media campaigns, website development, and social media campaigns based on real-world patient and caregiver analyses• Led and developed processes, project management, and presentation timelines for clients, vendors, physicians, stakeholders, and agencies -
Social Media StrategistPra Health Sciences Aug 2016 - Apr 2018Raleigh, North Carolina• Developed 275+ advanced patient journey analyses identifying insights, trends, and recommendations to optimize clinical trial recruitment and protocols for diverse indication-specific minority groups, caregivers, and treating physicians • Wrote and designed diverse, inclusive, and accessible audio, video, and visual content for social media, email, paid ad campaigns, print materials, and recruitment websites to increase clinical trial visibility, awareness, education, lead generation, and recruitment • Managed, moderated, and developed engaging content for 11 indication and/or minority-group-specific B2C social communities to create funnels and increase clinical trial recruitment on Facebook, Twitter, and Instagram • Increased growth across all 11 indication and/or minority-group social communities by an average of 44% within 90 days • Increased Facebook reach by 8,269%, engagement by 1,006%, and web traffic by 608% within 90 days by strategically developing highly segmented content designed to increase representation and optimize engagement for each diverse community on each channel• Presented bi-weekly performance analyses to measure campaign ROI and recommendations for external clients and stakeholders• Created and managed editorial calendars and content repositories for seven clients, aligning all indication-specific patient/caregiver/physician content for all campaigns, products, services, and event launches• Highly specialized team lead for in-depth analysis for rare disease, pediatrics, oncology, and minority population studies • Managed planning, campaign design, reporting, optimization, segmentation, budget allocation, performance analysis, and IRB regulation compliance checks for trial recruitment and post-market paid ads on YouTube, LinkedIn, Facebook, Instagram, and Twitter
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Marketing Programs Specialist And Internship DirectorCai- Capital Associated Industries Jul 2014 - Jul 2016Raleigh-Durham, North Carolina Area• Defined, developed, and executed B2B digital marketing campaigns to generate leads and drive brand awareness for five HR services• Met and exceeded annual revenue goal at 103% by creating inclusive campaigns with highly segmented content featuring and reflecting the HR professionals we served • Implemented and manage PPC accounts on Google AdWords, resulting in a 300% increase in web traffic for targeted areas• Worked cross-functionally to rebrand all 5 HR Service business units to reflect more diverse, inclusive, equitable, and relatable messaging for our multi-generational audience by developing new logos, strategic copy, and accessible webpages using WordPress and HTML• Analyzed and presented monthly marketing campaign performance reports to evaluate ROI for all marketing efforts to identify areas of growth and opportunity for the executive leadership team and key stakeholders • Designed, managed, and analyzed 25-30 segmented email campaigns per month in addition to ongoing marketing automation• Increased conference attendance by 17% YOY by utilizing Real Magnet marketing automation• Managed relationships, contracts, and logistics for all sponsors, exhibitors, vendors, and venues for 18 conferences per year
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Pr, Marketing And Internship Program DirectorThe Trademark Company Jun 2012 - Jun 2014Cary, North Carolina• Successfully expanded the client base from 8,000 to over 20,000 within a span of 2 years by devising and executing strategic marketing campaigns, employing lead generation tactics, and leveraging market insights to drive customer acquisition and revenue growth.• Led public relations efforts, collaborating with vendors and managing relationships to secure editorial coverage of company activities in trade and business publications, enhancing brand visibility and positioning the organization as an industry leader.• Spearheaded the development, implementation, and management of a highly successful company internship program, overseeing and mentoring 5-6 interns per session, fostering talent development, and contributing to the overall growth and success of the organization.• Drove the creation, branding, editing, and management of compelling content across all social media platforms and company publications, ensuring consistent messaging, engaging storytelling, and a strong brand presence, resulting in increased audience engagement and brand recognition.• Developed and executed strategic email marketing campaigns and newsletters, leveraging targeted communication and personalized content to nurture leads, drive customer engagement, and generate business opportunities.• Managed search engine marketing (SEM) and pay-per-click (PPC) accounts for social media and Google AdWords, optimizing campaign performance, driving website traffic, and maximizing return on investment.• Successfully led the comprehensive rebranding efforts, revamping the website and refining messaging across all platforms, channels, and documents, resulting in a refreshed brand identity that resonated with the target audience, increased brand appeal, and supported overall business growth. -
Marketing And Customer Service CoordinatorTearscience, Inc. Oct 2011 - May 2012Morrisville, Nc• Efficiently managed the CRM system, ensuring accurate data entry, maintaining files, and effectively tracking the life cycle of clients, enabling streamlined communication and improved customer service.• Took charge of creating, editing, and publishing press releases for TearScience, effectively communicating key updates, product launches, and company news to the target audience, enhancing brand visibility and fostering positive media relationships.• Demonstrated strong organizational skills by generating marketing kits, sales binders, and trade show materials for both customers and sales representatives, facilitating smooth sales processes, enhancing brand consistency, and providing valuable resources for effective customer engagement.• Acted as the primary point of contact for all incoming website inquiries from physicians and patients, promptly responding to inquiries, providing relevant information, and ensuring a positive user experience, contributing to improved customer satisfaction and engagement with the organization's online presence. -
Sales And Marketing SpecialistWorkplace Options Jun 2011 - Sep 2011Raleigh-Durham, North Carolina Area• Drove business growth, productivity, and profitability by cultivating strong customer relationships and actively engaging clients, resulting in increased customer satisfaction, repeat business, and referrals.• Delivered exceptional customer support by efficiently managing scheduling, rescheduling, and cancellation requests for back-up childcare, ensuring clients' needs were met and enhancing their overall experience.• Demonstrated exceptional performance by significantly improving the speed and efficiency of inbound calls, achieving a 40% increase in call handling efficiency within a three-month period, thereby reducing wait times and enhancing customer service standards. -
Marketing Assistant And ReceptionistPrimepay Nov 2010 - Jun 2011Raleigh-Durham, North Carolina Area• Facilitated regular client meetings to ensure effective communication, gather feedback, and address client needs, resulting in enhanced client satisfaction and retention.• Provided valuable support to specialists by assisting with copywriting and editing tasks, contributing to the development of high-quality marketing materials and campaigns.• Conducted comprehensive industry research to stay updated on the latest trends, emerging practices, and competitor analysis, resulting in insightful reports that informed marketing strategies and decision-making.• Developed and executed targeted direct mail and social media campaigns aimed at re-engaging clients, effectively driving customer retention and boosting brand awareness. -
Pr Director, Co-Founder And MediatorUniversity Of North Carolina At Wilmington Jun 2009 - Oct 2010University Of North Carolina At Wilmington• Co-founded the Alternative Dispute Resolution Center in collaboration with the Dean of Students Office, establishing a valuable resource for conflict resolution and fostering a culture of communication and understanding.• Developed compelling press releases and effectively distributed them to local media outlets, generating extensive brand exposure and increasing public awareness of our organization.• Engaged the community as a sponsored speaker at 26 community events, delivering impactful presentations to drive awareness, foster connections, and attract clients.• Produced a wide range of promotional collateral, including press kits, blog content, emails, and social media posts, effectively conveying our message and expanding our online presence.• Achieved significant growth by successfully acquiring 45 clients within the first year, showcasing exceptional marketing and business development skills.• Guided clients through private mediation sessions, employing active listening and conflict resolution techniques to facilitate mutually beneficial agreements and deliver satisfactory outcomes.• Recognized with the Leadership Excellence Award in 2010 for exemplary leadership, dedication, and contributions to the organization's success. -
Event Marketing And Sales ManagerAramark Jul 2006 - Oct 2010Wilmington, North Carolina Area• Coordinated and actively participated in over 30 Aramark events, ensuring seamless execution and delivering exceptional customer experiences.• Assisted in the daily management of all 6 Aramark locations, providing support to maintain operational efficiency and uphold service standards.• Demonstrated strong inventory management skills by overseeing inventory levels and conducting weekly audits of deliveries for all 6 locations, ensuring accuracy and minimizing discrepancies.• Recognized for outstanding performance and promoted to the role of student manager, showcasing leadership skills and ability to effectively oversee operations.• Received the Leadership Excellence Award in recognition of exceptional leadership qualities and contributions to the organization's success.• Demonstrated adaptability and expertise in store closures, successfully managing the process and effectively training new employees to ensure a smooth transition. -
Pr ConsultantMarch Of Dimes Jan 2009 - May 2009Wilmington, North Carolina Area• Strategically defined, developed, and executed highly impactful PR campaigns for March of Dimes, effectively raising awareness and driving engagement.• Crafted compelling press releases and successfully distributed them to local media outlets, ensuring extensive coverage and increasing brand visibility.• Orchestrated the successful coordination of the 2009 March for Babies walk in Wilmington, NC, managing logistics, volunteers, and participant engagement to create a memorable and impactful event.• Implemented innovative strategies that resulted in a remarkable 60% increase in community engagement, fostering stronger connections and support for the organization's mission.• Leveraged exceptional negotiation skills to secure sponsorships, grants, and funding for local events, significantly enhancing financial resources and expanding the reach of the initiatives.• Developed and curated strategic content for various social media outlets, maximizing online presence and effectively engaging target audiences.• Conducted thorough research and analysis on demographic and target audience segments, providing valuable insights to inform PR strategies, messaging, and campaign tactics. -
Hostess ManagerOutback Steakhouse Mar 2004 - Jun 2007Salisbury And Wilmington, Nc• Led comprehensive training programs, effectively equipping and empowering host staff to deliver exceptional customer service.• Successfully managed all aspects of host activities, ensuring smooth operations and addressing customer complaints with professionalism and efficiency.• Implemented strategic initiatives to enhance sales and increase product awareness, leveraging samples and appetizers to upsell guests and promote brand recognition.• Demonstrated strong leadership skills by effectively managing a team of 11 hosts, fostering a positive and collaborative work environment while achieving operational goals.
Misty W. Skills
Customer Service
Social Media
Public Relations
Leadership
Social Media Marketing
Marketing
Microsoft Office
Social Networking
Event Planning
Press Releases
Email Marketing
Powerpoint
Public Speaking
Editing
Seo
Training
Negotiation
Sem
Ppc
Reporting And Analysis
Copywriting
Product Management
B2b Marketing
Go To Market Strategy
Html
Marketing Automation
Strategy
Marketing Strategy
Customer Relationship Management
Digital Marketing
Strategic Planning
Brand Development
Project Management
Blogging
Tableau
Oracle Sql Developer
Adobe Photoshop
Adobe Indesign Cc
Google Adwords
Google Analytics
Lead Generation
Management
Webex
Go To Meeting
Sysomos
Radian 6
Social Listening
Salesforce.com Administration
Eloqua
Mediation
Misty W. Education Details
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Bachelor’S Degree
Frequently Asked Questions about Misty W.
What company does Misty W. work for?
Misty W. works for Development Guild Ddi
What is Misty W.'s role at the current company?
Misty W.'s current role is Data-Driven Marketing Strategy | Diversity, Equity, Inclusion | Data.
What is Misty W.'s email address?
Misty W.'s email address is mi****@****gle.org
What schools did Misty W. attend?
Misty W. attended University Of North Carolina At Wilmington.
What skills is Misty W. known for?
Misty W. has skills like Customer Service, Social Media, Public Relations, Leadership, Social Media Marketing, Marketing, Microsoft Office, Social Networking, Event Planning, Press Releases, Email Marketing, Powerpoint.
Who are Misty W.'s colleagues?
Misty W.'s colleagues are Katherine Khzouz, Suzanne Weber, Nicole Grossman, Shanzeh Faisal, Allen Peckham, Yasiris E., Daniel Coffin.
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