Misun Son Email & Phone Number

San Diego, Ca, Us

United States

Blackmore is a leader in FMCW lidar and supporting analytic tools. Lidar is a key technology in the autonomous driving solutions' perception stack. The future of automotive lidar is based on Doppler-sensitive, FMCW technology due to its superior sensitivity and velocity measurement capabilities. Blackmore is the first company to deliver commercial FMCW lidar sensors.- Cultivating relationships with new customers and supporting existing customers of Blackmore’s lidar products.- Demonstrating and pitching Blackmore technologies to strategic partners.

Gangnam-Gu, Seoul, Korea

- Served as an expert and counselled customers for their mobile marketing measurement and campaign attribution data analysis.- Developed and maintained relationships with customers by providing customized service upon the clients’ marketing/product strategies, technical specifications and the knowledge level of the counterparties.- Actively engaged and coordinated internal/external partners to achieve revenue targets and maximize business growth opportunities.- Presented at conferences and delivered lectures to help performance marketing managers’ understanding in mobile marketing attribution and data utilization.- Built strong partnership with media partners and solved the mutual clients’ campaign issues in a smooth way. It increased the clients’ trust on the both ad media and the attribution platform and led win-win relationship of the all parties.

San Francisco

- Trained and guided account managers to understand the entire cycle of mobile marketing campaigns. E.g.; how to conduct internal/external network analysis, how to create and review media plans, what should be checked for successful campaign launching and delivery, how to analyze and optimize campaign performance, what should be covered in performance review reports, etc.- Built up working processes (campaign onboarding process, billing checklist and history, network knowledge portal, etc.)

Greater New York City Area

- As only one campaign manager in the North America region, work as a liaison between the account management team in NY and the delivery team in Bangalore, India.- Supervise all NA Brand campaigns' delivery status and the performances; provide campaign management guidance to the delivery team and campaign insights to the account management team.- Consult internal/external clients on trafficking, 3rd party ad serving systems and InMobi platform, etc.

San Francisco

- Delivered and executed mobile performance campaigns(direct response campaigns) including app promotion, m-commerce sales promotion, etc.- Optimized campaigns based on clients' marketing plan and campaign user data to maximize ROI of the campaigns and find additional opportunities- Counselled western advertisers to expand in eastern market and Asian clients to penetrate NA market

Gangnam-Gu, Seoul, Korea

- Led a global performance sales unit – a cross-functional unit for global mobile application marketing- As a relationship owner, acted as ultimate point of contact from initial meetings to sales pitching, agreement signing, account management coordination, final reporting and next step proposal- Drove revenue by building partnerships and by providing mobile marketing initiatives to advertisers- Devised and executed compelling advertising solutions as considering current digital efforts and client opportunities to penetrate across global mobile industry- Analyzed data trends and user behavior to develop marketing strategies - Presented and articulated advanced product features for more effective digital marketing plan and execution- InMobi Project Octane Winner, Q2 2013- InMobi JAPAC Champs Award – Superstar Award, Q4 2012

Gangnam-Gu, Seoul, Korea

- Managed direct advertisers’ marketing campaign based on comprehensive understanding of clients’ marketing needs and market/consumer analysis- Improved clients' campaign performance and return on investment through multiple channel optimization- Demonstrated creative problem-solving approach and strong analytical skills for seamless account management and solution-based selling success- Articulated and presented at conferences regarding latest digital marketing trends, technologies and advertising opportunities - Developed case studies and training materials in order to share insights with global colleagues - InMobi Grand Master (One of top 7 account/campaign managers in InMobi global)- InMobi Performance Ninja (One of top 24 performers on the InMobi Mobile Ad Guru certification)

- Managed Google AdWords/YouTube/AdMob global accounts for strategic advertisers- Developed high-level relationships to serve as a trusted consultant with major customers to optimize their advertising investments- Provided campaign updates including account analysis, competitor analysis, ad-serving system improvements, etc.- Engaged with clients to map their marketing strategies and media execution and to ensure advertisers’ satisfaction with their marketing activity results- Analyzed campaign performance data and market data for quarterly business review for Samsung, LG, Hyundai/Kia, etc.- Google AdsPro (Feb. 2011)- Google SalesPro (May, 2011)- Google MobileSalesPro (Jul. 2011)

- Prepared invoices and communicated with between clients and lawyers regarding billing issues.- Built expertise in client service fieldKey external parties: Samsung, LG, Posco, Johnson & Johnson, Kimberly Clark, Goldman Sachs, Walt Disney, Save the Children, etc.

- Assisted senior researchers evaluating the policies in use by several government departments.- Compiled findings into reports.Business Environment and Progressive Policy of Small/Medium Enterprise in Korea (2007)The Suggestion of Role Enhancement of M&A Market for the Development of SMEs and Innovative Firms (2008)

Taught English to 7th - 9th grade students

Master Of Science (M.S.) In Integrated Marketing

Bachelor Of Literature In English Education, Minor In Business Administration

Activities and Societies: Ewha Volunteers Team Leader, Intern protocol officer of the inauguration ceremony for the President.