Mit Dattani Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Launched Apple App Clips, Android instant Apps, Store QR’s to drive in store app engagement. These projects resulted in ~1.5 M additional visits with 32% conversion rate. Partnered with comps planning & marketing activations teams to launch APP installs campaigns via paid, social, affiliate, SEM, Programmatic & retargeting channels which helped with ~750K additional APP downloads and beat our total install projections for 2021 by ~10% Implemented APP custom pages & other App Search Optimizations features to improve APP store ranking. These projects helped to improve App store ranking by 20 points and App store engagement by +21% compared to LY. Instrumented Google Analytics 4 for App. The project will help to record APP signals and efficiently measure App marketing campaigns and also simultaneously connect with other Google Products. Integrated APP’s with a leading Mobile measurement partner to track installs and other APP conversion signals.

Midvale, Utah, Us

Implemented a redesigned custom ratings & review section to match overall site UX. This change helped to improve product page visits by +10% and sales by +7%.Launched product warranty feature for selected categories. It helped increase average cart purchase for those products by +5% and the average cart gross margins by 8%. Leveraged machine learning and personalization tools to improve relevance for the recommendations containers. This feature helped to increase product click throughs by +18% & decrease bounce rate by 20%.Partnered with store ops and product data teams to launch Same Day Delivery offering via Shipt and DoorDash for + 300K SKU’s. This feature resulted in +14% increase in sales for those categories and also improved customer satisfaction score by +6%. Rolled out dynamic product pricing features in collaboration with Supply chain and Product Catalog teams. This effort helped us to improve our competitive ranking for the shared vendor SKU’s.

Midvale, Utah, Us

Collaborated efforts for key SEO optimizations features (internal linking, buying guides & static pages, dynamic SEO copy, sitemaps, dynamic headers, leverage Content management system for SEO) which increased 55MM+ additional revenue for the company.Implemented LongTail Solution (improve organic Google Search results) which replaced an existing vendor solution. The project helped to save ~4M and generated ~11M additional estimated revenue.Collaborated with technical team & affiliate marketing team to redesign dynamic instant offers on a new react platform. Project generated additional 3% ecommerce revenue.Worked with YEXT, MapQuest and site commerce team to develop rolling store hour’s feature on Bed Bath & Beyond & its subsidiaries. Project significantly decreased customer service callouts during the busy holiday season. Implemented 32+ marketing, analytics, functional tags including Adobe Analytics, Facebook tag, Google Marketing 360, SnowPlow, Certona, BazaarVoice, Opinion lab tags within new react website via Tealium Tag solution manager.

Eindhoven, Noord Brabant, Nl

Lead pricing strategy for a Q4 line review of 80+ Million Account along with LED and Connected (HUE) product managers and presented to Philips senior management. Conducted GAP analysis to activate New Product Introduction (NPI) to more than 100+ LED consumer accounts. Led to 10 % additional LED sales in the next Quarter.Worked with creative agency and ecommerce strategy teams to enhance digital A+ plus pages on various e-commerce platforms, which increased the click through rate by 10%.Conducted Swimlane analysis to improve product loading processes and implemented cloud based solutions to improve efficiency and collaboration by over 5%.Created automated dashboards on Tableau to have an integrated view of return on investment due to various media, social media, PR, Radio and brand ambassador activities. Conducted user testing for professional LED E-Catalog and website and assisted digital team managers to improve content and user experience. Worked with the technical implementation team to integrate Product catalog feed API via Alexa Catalog Management voice feed.

North Brunswick, New Jersey, Us

I managed the roadmap, designed key features and UX changes, created requirements and worked with the engineering team for iOS and Android APP’s . Ran lean experiments and A/B tests via Optimizely to refine and improve the customer experience and reduce development costs. Closely Monitored KPIs (registered users) using Google Analytics. Worked to improve conversion rates by running weekly split/multivariate tests of each product's funnel.Worked closely with marketing and brand team to ensure the UI and Interaction of the mobile app was as per design wireframes.Collaborated with cross-functional global teams to conduct marketing research, develop a strategy to provide global marketing support and improve App design. It resulted in 400% + additional users with monthly growth of 12%+.

Batavia, Illinois, Us

Developed business process diagrams and flow diagrams for an updated checkout system.Gather business requirements. Elicit requirements to fill the gaps identified store ordering systems. Conduct JAD sessions with product owner, SMEs, architects, SOA developers & scrum master for newly launched store inventory management system Support data mapping between old and new systems for Coordination of Benefits (COB) & claims data conversion.Identify test scenarios for claims adjudication, COB and Finance user stories.

Managed the store with the highest volume within a region of 120 stores and directly supervised 35+ employees.•Led a district wide project to increase scan margins by over 5% and sales by over 4% resulting in an increase of overall district’s profitability by over 8%.•Pioneered talent management program in the district and successfully nominated several potential employees for enrollment into Store Manager training program. •Received several “Highest Sales in District” awards.

Deerfield, Il, Us

•Transformed store with flat sales revenues and high employee turnover into top 20 sales producers within 300-store region and top 3 sales producers within 30-store district.•Achieved 50% boost in store-wide employee retention, 8% boost in store-wide customer satisfaction.•Reduced shrink 5% and resolved inventory issues.•Pioneered pharmacy express-pay option, text alerts, and e-commerce applications. Selected Project Details:As a project expediter I teamed up with project manager to improve Walgreens community outreach with aim to provide health, wellness and educational services to local communities throughout NJ/PA area. It resulted into 8% increase in foot traffic for 350+ in northeast division. •Conducted project Kick-off meetings, defined project objectives and scope, risks, assumptions and managed detailed project schedules using MS Project.•Managed deliverables, calendars and expense report for field teams using SharePoint •Tracked and communicated project status report with key stakeholders and partners via emails and monthly meetings using MS Project•Maintained project integrity by verifying that the schedule, budget, and the quality criteria were upheld. •Coordinate with cross functional teams to ensure project success.•Planned, control and managed communications to update status reports, changes and issues to various stakeholders via memo’s and team meetings using Basecamp

Orchestrated health care event marketing, implementation, and financial administration.

Received, entered, filled, and compounded prescriptions. Resolved Medicare, Medicaid, and other insurance issues. Generated weekly and monthly reports.

Mba, Marketing

Bachelors Of Science, Accounting