Key Roles & Responsibilities▪ Primarily managed Wealth products – Corporate Bonds, Exchange Traded Bonds, Primary NCDs, Government Securities, REIT/InvIT across categories▪ Building for the Clientele of HNIs & UHNIs with avg. product ticket size of ~ ₹ 5 Lacs▪ Drive product unique clients (PPC) by ~ 35,000, accounting to mobilization of ~ ₹ 2,500 Cr. contributing to top-line revenue of ~ ₹ 23 Cr. annuallyAchievementsCustomer Perspective▪ Implemented experimental sprint campaigns digitally using unique CVPs; reviewed and measured effectiveness, scale of successful and revamp unsuccessful campaigns▪ Generated digital leads & re-target to drive conversions – online (unassisted) business growing 51% with 36% of all customers transacting first time on a YoY basisProcess Perspective▪ Conceptualized content, design, look & feel, Click-to-Buy journey for 6 product pages with tools like Figma, Google Analytics & Hotjar involving multilateral teams▪ Liaison with Project, Operation & Tech teams for timely implementation of new developments/features on platforms; leveraged partnerships with principal vendorsLearning Perspective▪ Earned 12 certifications issued by National Stock Exchange (NSE) - Financial & Securities markets, Derivatives, Mutual Funds, and Portfolio Management to name a few▪ Improved the adaptation of the new-gen Adobe Analytics tool with Experience League Program Certification – a total of 12 modules from Fundamentals to Advanced

▪ Scoped the Landscape of Affordable Housing Market; Challenges faced by this Industry; Competitor Analysis▪ Feasibility Study on other geographies classified as Emerging Markets like Kenya▪ Online Marketing– Website building and email marketing for newly launched Product; Brand building: Approach, Roadmap & Initial Actions▪ Comparative Study and Project Summary Report of both the markets