A. Brand Strategy: Transformed global brand strategies into localized marketing initiatives tailored to Indonesia's feed market, driving growth in market share. Led the development and execution of a comprehensive brand strategy for De Heus Indonesia, ensuring consistent brand values through targeted communication strategies across traditional and digital media.B. Digital Marketing: Built the company’s website and social media presence from scratch, leading the digital marketing team to achieve the #1 SEO ranking for key terms like pakan ayam, pakan ikan, and pakan udang, resulting in increased traffic and customer inquiries.C. Acquisition Strategy & Insights: Provided critical market insights and competitive analyses to directors, facilitating successful acquisitions aligned with the company’s expansion goals.D. Project Management & New Business Exploration: Successfully led projects, including corporate headquarters development and event planning, delivering on time and within budget. Executed new business ventures, contributing potential additional in revenue.E. Strategic Partnerships: Established key partnerships with media outlets and community organizations, enhancing brand visibility.F. Sustainability & CSR Activities: Supported sustainability initiatives and CSR activities focused on responsible sourcing and community engagement, aligned with De Heus’s Responsible Feeding Program.G. Digital Transformation & AI Integration: Collaborated with the IT team to drive digital transformation initiatives centered on market data analysis and AI implementation.H. Internal Training & Empowerment: Led training programs on time management, business etiquette, and communication.I. Internal Communication: Build internal website (De Heus Inside) to promote transparency and aligning teams with the company’s strategic goals. Created customer-centric campaigns tailored for leaders and directors, enhancing customer-focused initiatives.

1. Led the creation of high-impact, engaging content. Managed content distribution across multiple channels, including social media, blogs, email marketing, push notifications.2. KOL (Key opinion leader) Management - Managed KOL relationships and developed impactful campaigs to boost brand visibility and engagement.3. Led all public relation efforts, managing media coverage, coordinating press visits, interviews and hosting press conferences.4. Online community development - designed and executed community engagement strategies to strengthen and safeguard Ruangguru's brand reputation5. Cross-functional collaboration - parteneres with product marketing, business development and partnership teams to deliver cohesive campaignsNotable Achievements:- Succesfully grew Instagram followers of Ruangguru from 89,467 in 2017 to an impressive 952,000 by 2020- Increased blog traffic of Ruangguru from 1 million/month in 2017 to an outstanding 12 million/month- Collaborated with over 1,000 influencers during the 2019 campaign of Ruangguru- Received industry accolades, including Best of the Best Creative PR Program in 2019 and Best Social PR Program 2019 in MIX Marcomm for Ruangguru - The Movie- Secured the Marketing Award 2019 in The Best in Marketing Campaign Category for Ruangguru as presented by Marketing Magazine- Personal recognition from the Ruangguru company as the most Human-Centric Employee award in 2019

• Create the brand voice and make sure that all the promotion material both offline and online are aligned with the brand positioning• Create and distribute a monthly press release, media pitches and conduct press conference• Partnership with media and community• Creative copywriting for promotional tools.

• Cooperate with media and agency for media placement: magazine, newspaper, radio, website and social media• Coordinate with branches all over Indonesia to socialize current product campaign and quizzes• Creative development for advertisement in print ad, radio spot, and banners.• Monitoring all media placement, social media and news coverage about the company

• Responsible for strategic corporate campaign in ATL and BTL activities with media and partners.• Works with agency in developing ads (photoshoot and video shooting)• Supervise built-in advertisement in cooking show and infotainment• Conduct press conference and create press release, build good relationship with the press.

- Responsible for the media coverage (planning, buying and cross media promotion)- Responsible for making press conference- Responsible for press handlings in Global TV Events

- Responsible for strategic corporate promotion in Below The Line activities for women media (Nakita, Nova, Kawanku)- Conduct press conference

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