Mita De La Fuente Email & Phone Number

London, Gb

Edmonton, Alberta, Canada

Developed recruitment marketing strategy for the Alberta School of Business' 2025/26 recruitment cycle.Strategy included digital marketing and media buy, targeting audiences nationwide and internationallyCollaborated with senior strategists to develop five printed faculty publications for 2025/26 recruitment cycle.Key tasks included copy editing, content development and liaising between each faculty and an external design agency

Edmonton, Alberta, Canada

Facilitated development of content strategy, media planning, and social media interactions via Facebook, Twitter and Linkedin for faculties of arts and business at University of Alberta; secured 20% increased engagement across all online platformsDelivered timely release of two weekly newsletter publications, maintaining an impressive average open rate of 80% across platforms. Implemented strategies to enhance overall engagement and clicks, contributing to newsletters'… Show more Facilitated development of content strategy, media planning, and social media interactions via Facebook, Twitter and Linkedin for faculties of arts and business at University of Alberta; secured 20% increased engagement across all online platformsDelivered timely release of two weekly newsletter publications, maintaining an impressive average open rate of 80% across platforms. Implemented strategies to enhance overall engagement and clicks, contributing to newsletters' effectivenessInterviewed multiple community members and wrote over five published stories for the University of Alberta's faculties of Arts, Business and Law.These included stories of new program launches, student and alumni success stories, and researchachievements Show less

Edmonton, Alberta, Canada

Led an 8-member national working group to execute the 2022 Grant Thornton Education series. Involved campaign coordination, content development and project management. Resulted in a 79% attendee conversion rate, over 1800 marketing qualified leadsSpearheaded 2 national campaigns and 30 regional campaigns, utilizing diverse mediums such as webinars, podcasts, industry reports, roundtables, and sponsorships. Initiatives contributed to growing brand awareness and driving lead… Show more Led an 8-member national working group to execute the 2022 Grant Thornton Education series. Involved campaign coordination, content development and project management. Resulted in a 79% attendee conversion rate, over 1800 marketing qualified leadsSpearheaded 2 national campaigns and 30 regional campaigns, utilizing diverse mediums such as webinars, podcasts, industry reports, roundtables, and sponsorships. Initiatives contributed to growing brand awareness and driving lead generationCollaborated with industry associations to secure strategic partnerships in local markets such as expert speaker events, awards, print advertising, digital advertising and moreWorked closely with partners to build practitioner credibility and online presence in local markets. Key tasks: development of social media assets, Linkedin captions, and communications to promote community involvement, business growth and strategic sponsorships Show less

Edmonton, Alberta, Canada

• Provided marketing support to 7 Business Units across Western Canada - Alberta North, Alberta South, Saskatchewan, Manitoba, Interior BC, South Coastal BC, and Vancouver Island.• Promoted to Regional Marketing and Communications Coordinator within 3 months in role.• Developed working relationships with Managing Partners and key stakeholders from 4 business units to develop, design, and deliver monthly internal newsletters, releasing a total of 24 editions for colleagues across Western… Show more • Provided marketing support to 7 Business Units across Western Canada - Alberta North, Alberta South, Saskatchewan, Manitoba, Interior BC, South Coastal BC, and Vancouver Island.• Promoted to Regional Marketing and Communications Coordinator within 3 months in role.• Developed working relationships with Managing Partners and key stakeholders from 4 business units to develop, design, and deliver monthly internal newsletters, releasing a total of 24 editions for colleagues across Western Canada.• Provided ad-hoc support to 7 business units, including budget and invoice monitoring, event support, external communication announcements, strategic sponsorships, and social media. Show less

Master'S Programs Office

Edmonton, Ab, Canada

As a teaching assistant of Management Information Systems 311, I assisted weekly lab classes with over 60 students to troubleshoot errors and answer in-class materials. In addition, led weekly Help Sessions for over 20 students to provide assistance on projects and assignments. Coordinated with a team of TAs to mark over 300 assignments and examinations that include WordPress, MS Access, and MS Project

Master'S Programs Office

I work closely with the Senior Director of Recruitment, Admissions, and Marketing to execute strategies that aim to increase interest and engagement Alberta School of Business' master's programs. My job entails designing and creating content for the Alberta Masters blog, @UAlbertaBiz, and MBA.net. Previous projects include creating automated recruitment email campaigns for South America, India, and domestic prospectives, directing and editing Kira interview videos, and enhancing multiple… Show more I work closely with the Senior Director of Recruitment, Admissions, and Marketing to execute strategies that aim to increase interest and engagement Alberta School of Business' master's programs. My job entails designing and creating content for the Alberta Masters blog, @UAlbertaBiz, and MBA.net. Previous projects include creating automated recruitment email campaigns for South America, India, and domestic prospectives, directing and editing Kira interview videos, and enhancing multiple website pages. Show less

Edmonton, Canada Area

InfoLink is a student-led information network dedicated to the university campus experience. As a member of the student staff team, I connected clients to various academic, student life, and campus resources. I worked at three specialized locations, University of Alberta International, ONEcard Service Centre, and Student Life Central.

University Of Alberta

The A-Team is responsible for conducting and executing in-game and on-campus promotions as well as working on various strategies to improve campus engagement. This position entailed public speaking as I facilitated on-court trivia challenges, relay games, and merchandise promotions on microphone during in-house games. In addition, I coordinated monthly sponsorship requests with Global Edmonton to achieve coverage in the news.

Bachelor Of Commerce - Bcom, Marketing And Management Informations Systems

Activities and Societies: MIS Teaching Assistant, Campus UNICEF, InfoLink

Msc Strategic Marketing, Marketing

Activities and Societies: Employer Relations Director - IB Sports Business Careers Club