Mitali G. Email & Phone Number

Berlin, Berlin, De

Heading offline marketing (direct sales, inserts, partnerships), strategic business development and supporting online retail launches for The Pets Table - the newest subsidiary of the HelloFresh Group.

Berlin, Berlin, De

Oversaw the marketing function (brand and growth) for HelloFresh Ireland and led a powerhouse of a local team of 4. Part of the local leadership, reported directly to the CEO of HF-Ireland.

Berlin, Berlin, De

Drove growth and empowered teams across paid channels (search, paid social, app, SEO, affiliates, influencers), offline (direct mail, partnerships, direct sales) and strategic initiatives - CRO, budget allocations, channel mix diversification for HelloFresh Ireland.

A global pandemic coupled with a 2 year MBA in the middle of it taught me a lot about reflection, discovering my purpose, job fulfillment and most importantly, happiness. Via hpy, I channeled that sense of awareness into helping a team of really smart individuals build a mission-driven wellness app that helps you discover, define & develop a happiness habit - a need of the hour. I contributed to the hpy team in multiple ways - competitor analysis, value proposition building and customer research while also tinkering with aspects like branding, creative asset generation, content, app feature insights & development. If you would like to experience it, hpy is now live! Download it via your App/Play Store and follow on socials at @thinkhpy☀️

Seattle, Wa, Us

• Part of the highly competitive MBA Launch Internship Program cohort • Analyzed behavior data & led voice of customer (VOC) research to identify key trends amongst pan EU multi-marketplace advertisers; built a customer-centric marketing plan for acquisitions using the data gathered• Launched a global VAT Education program by working with cross functional stakeholders; developed content to simplify tax regulations• Collaborated with the Education Sales team to design webinar formats to facilitate high engagement with advertisers

Launched ChefMode as a passion project during the Covid-19 pandemic. It brought interactive & customized cooking experiences by expert glo(cal) chefs, to the comfort of people's kitchens. The goal was to provide incremental revenue to talented chefs affected by the pandemic and in turn, provide people confined to their homes with a rich, global cultural experience virtually, through food. • Orchestrated value proposition, messaging & branding basis research; led to 250+ customers, 30+ experiences & VC interest• Developed GTM strategy via Instagram & website, directed content creation to improve customer experience; collaborated with 10 chefs across 7 countries & generated €3,000+ of incremental revenue for chefs Social Media: @chefmodeco on Instagram

Bengaluru, Karnataka, In

• Built 6 brands from concept to success with a data-led brand consulting approach by studying hyperlocal cuisine gaps, customer order data and implementing menu engineering efforts; contributed x% of overall BrandWorks orders in Mumbai• Promoted orders by improving in-app visibility via cost-per-click & single serve menu carousels, resulting in 30% order growth• Leveraged PowerBI analytics for growth recommendations to restaurateurs, led to 90% order acceptance & hygiene rate and 20% increase in new user growth, ensuring close to €X thousand+ Gross Monthly Value (GMV) growth within 3 months• Analysed user habits via competitor benchmarking and A/B testing techniques; brought menu, pricing and operational efficiency with findings, leading to 15% improvement in average app rating (a metric of customer satisfaction) over 3 months

San Francisco, California, Us

• Led a team of 12 to launch Uber Eats in 3 cities (population of 12 million) in Gujarat, India and executed GTM efforts through localized in-app marketing & offline branding campaigns; led to 100k+ monthly orders within 6 months of launch• Managed quarterly marketing budgets for ATL-BTL activations with agencies, ensuring 20% monthly growth• Executed a 360-degree integrated festive campaign via event partnerships, app and offline touchpoints & creative support from agencies; resulted in Uber Eats being 20 points up on the brand score & a 30% increase in orders for Gujarat• Conceptualized a new brand campaign with the global team in San Francisco to portray stories of 20+ restaurants; resulted in heightened awareness of the Uber Eats brand and a scaled presence across 5 national & international cities

San Francisco, California, Us

• Exceeded monthly acquisition targets through networking & negotiations to on board local restaurants on the Uber Eats platform• Generated and converted a strong pipeline of 400+ new business opportunities through persuasive relationship building and negotiations- Conversions included critical local restaurants, led to 50,000+ weekly orders within 8 months

Mumbai, Maharashtra, In

• Established positioning and product-market fit post market research to create the brand & launch 20 activity kits over a year• Engaged in continuous product improvement through customer focus groups and collaboration with 5+ academic professionals• Spearheaded sales of 4000+ activity boxes through bulk orders, 20+ events, ensuring a revenue of €X thousand in 6 months of operations; created detailed training material to provide effective selling insights for future sales teams• Drove brand awareness via 20+ social media influencer & B2B partnerships; led to 30% rise in site visits,15% increase in leads

University Park, Pa, Us

University Park, Pa, Us

New York, New York, Us

Blackfriars, London, Gb

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Marketing

Indian Certificate Of Secondary Education (Icse)

Jamnabai Narsee International School (Jnis), Mumbai, India