• Conceptualized the entire website by incorporating optimized landing pages, persuasive elements like customer reviews and trust badges to create an engaging user-friendly e-commerce platform.• Increased online order volume by 500% across the website and Amazon by strategically using paid campaigns on Meta Ads and Google Ads, achieving a ROAS of 6X.• Integrated WhatsApp marketing for abandoned cart recovery, effectively re-engaging with lost customers to increase the cart recovery rate by 10%.• Executed influencer outreach by demonstrating exceptional communication and negotiation skills and fostering impactful partnerships to secure 7+ influencer collaborations.• Led a team of 5+ individuals in coordinating all digital marketing efforts by collaborating and demonstrating project management skills to ensure cohesive implementation of strategy.

• Created comprehensive content strategies for Instagram by conducting in-depth market research on consumer electronics industry to understand consumer insights and preferences.• Designed an efficient system to create 40+ pieces of content including reels, posts, product images, etc. across 5+ content pillars each month to achieve a 300% increase in account followers and reducing costs by 30%.• Executed paid campaigns through Meta Business Suite by optimizing targeting strategies and creating compelling ad copies to raise brand awareness and reach 50000+ people every day.• Integrated Klaviyo for email marketing, leveraging its automation capabilities to create email campaigns, workflows, newsletter lists, welcome series, and abandoned cart flows to boost online sales.

• Created 20+ pieces of social media content every week through creative brainstorming to maximize engagement on Facebook, Instagram, X, and LinkedIn and increase account followers by 40%• Developed 5+ comprehensive social media reports each month by implementing advanced analytics tools to monitor KPIs and analyze growth trends for strategic data driven decision-making.• Assisted the Digital Content Specialist in managing 6+ social media accounts, writing compelling captions, conducting research, and maintaining a content calendar.

• Conducted detailed market research by drawing key insights about the target audience through both surveys and secondary resources to create an impactful content strategy tailored precisely to the target audience.• Collaborated with a team of 6+ including art directors and copywriters to ensure the deliverables aligned with the strategy and client expectations.• Implemented the strategy to develop a social media campaign idea to target our audience on Instagram while working with a local advertising agency called Tailwind.