Digital Marketing Specialist
Current• Conceptualized the entire website by incorporating optimized landing pages, persuasive elements like customer reviews and trust badges to create an engaging user-friendly e-commerce platform.• Increased online order volume by 500% across the website and Amazon by strategically using paid campaigns on Meta Ads and Google Ads, achieving a ROAS of 6X.• Integrated WhatsApp marketing for abandoned cart recovery, effectively re-engaging with lost customers to increase the cart recovery rate by 10%.• Executed influencer outreach by demonstrating exceptional communication and negotiation skills and fostering impactful partnerships to secure 7+ influencer collaborations.• Led a team of 5+ individuals in coordinating all digital marketing efforts by collaborating and demonstrating project management skills to ensure cohesive implementation of strategy.