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Currently, Mitch Barns serves on the boards of Kynetec, Qualisights, Consumer Edge, Dynata, and The Opus Group (theopusgroup.com). He is also a member of the advisory board of Growth Catalyst Partners, a private equity firm.Previously, Mitch was CEO of The Opus Group from April 2021 to April 2024 as the business rebounded from the pandemic. Prior to Opus, he was CEO of Nielsen when the company was recognized as one of the world’s “Most Innovative Companies” by Forbes magazine, one of the “Top 40 Companies for Leaders” by Chief Executive magazine, a “Top 50” company for diversity and inclusion by DiversityInc magazine, a “JUST 100” company by JUST Capital, and one of the “Best Run Companies of 2018” by the Wall Street Journal. At the time, Nielsen was an S&P 500 company with over 45,000 employees operating in 106 countries and over $6B in revenues. During Mitch's 5-year CEO tenure, Nielsen reshaped its portfolio through extensive M&A and investment to enable growth and add digital and tech talent. Prior to his role as CEO of Nielsen, Mitch lived and worked on three continents and led several different business units within Nielsen. From 2011-2013, he was President of Nielsen’s media business, the company’s largest and most profitable business unit. From 2008-2011, he was President of Nielsen’s fast-growing Greater China business. Prior to 2008, he led Nielsen businesses units in Europe and the U.S. focusing on new product innovation and advanced analytics. He began his career at Procter & Gamble in a variety of roles over 12 years in marketing research and brand management.He served on the board of Monsanto from April 2016 until its June 2018 acquisition by Bayer AG for over $60 billion. He served on the board of The Stable from 2019 until its successful exit via a sale to Accenture in 2022. He served on the board of Zappi from 2020 until its successful exit in late 2022. He also served on the Board of Directors for CECP (Chief Executives for Corporate Purpose) from 2015-2018. He was a member of the American Heart Association’s CEO Roundtable from 2014-2018 and a member of the Paley Center for Media’s Board of Trustees from 2014-2018. From 2015-2021, he served on the board for and helped guide the strategy and operations of the Global Leadership Network (a US-based non-profit operating worldwide). Mitch is a graduate of Miami University in Ohio and the Stanford Executive Program at the Stanford Graduate School of Business.
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Independent AdviserSecond Half AdvisersCincinnati, Oh, Us -
Member Of The Board Of DirectorsDynata Aug 2024 - PresentShelton, Connecticut, UsThe world’s largest first-party data company for insights, activation, & measurement. -
Member Of The Board Of DirectorsConsumer Edge Feb 2023 - PresentNew York, Ny, Us -
Member Of The Board Of DirectorsKynetec Jul 2021 - PresentNewbury, Berkshire, GbOperating in 80+ countries, Kynetec is the leading global provider of mission critical data, analytics, and insights to the agriculture and animal health markets. -
Member Of The Board Of DirectorsQualsights Nov 2022 - PresentChicago, Illinois, UsQualSights is an immersive insights platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. -
Member Of The Board Of DirectorsThe Opus Group Apr 2021 - PresentBeaverton, Oregon, Us -
Chief Executive OfficerThe Opus Group Apr 2021 - Apr 2024Beaverton, Oregon, UsThe Opus Group is a network of strategic brand and experience marketing agencies (Opus Agency, MAS, and Verve) serving many of the most valuable and influential brands in the world, including Amazon, AWS, BMW, Cisco, Google, Intel, Microsoft, Oracle, Salesforce, and more. To learn more, visit theopusgroup.com, opusagency.com, moremas.com, and verveliveagency.com. -
Advisory Board MemberGrowth Catalyst Partners Mar 2019 - PresentGrowth Catalyst Partners (growthcatalystpartners.com) is a middle market private equity firm focused on investing in information, marketing, and tech-enabled services businesses. -
Independent AdviserSecond Half Advisers Jan 2019 - PresentAdviser and contributor to a variety of organizations, drawing from experience gained during my career's first half, living and working in the USA, Europe, and Asia, including 5 years as CEO of Nielsen, a global data and analytics company with over $6 billion in annual revenues, operating in 100+ countries. -
Member Of The Board Of DirectorsZappi Jun 2020 - Dec 2022Boston, Massachusetts, UsZappi (zappi.io) is an ad and innovation testing platform built for brands. -
Member Of The Board Of DirectorsThe Stable May 2020 - Aug 2022Minneapolis, Minnesota, UsThe Stable (thestable.com) is an integrated commerce agency helping connect brands and consumers across all channels: stores, e-commerce, media, creative, and insights. The Stable was acquired by Accenture's Song unit in August 2022 -
Member Of The Board Of Directors, ContributorThe Global Leadership Network Nov 2014 - Mar 2021South Barrington, Il, UsServed as a member of the board of directors from November 2014-January 2020 and as a staff contributor from September 2019-March 2021. The Global Leadership Network is the producer of The Global Leadership Summit, the world's largest annual leadership event, reaching hundreds of thousands of leaders each year in over 120 countries in over 60 languages with exceptionally high-quality, fresh, actionable leadership content. -
Chief Executive Officer; Member Of The Board Of DirectorsNielsen Jan 2014 - Dec 2018New York, Ny, UsLed Nielsen in transition from a legacy professional services firm to a digital, tech-enabled company with a Data-as-a-Service (DaaS) model, reshaping the product portfolio while navigating secular market changes. During CEO tenure, total revenues grew 25% with digital revenues tripling, emerging markets increasing 50%, and margins expanding 2 points. -
President, Global Client ServiceNielsen Feb 2013 - Dec 2013New York, Ny, UsLed $5.5B commercial operations. Reinvigorated business in emerging markets with double-digit revenue growth, turning margin declines into margin expansion. -
President, Us Media BusinessNielsen Jun 2011 - Feb 2013New York, Ny, UsLed company’s largest ($2B), most profitable business providing “Nielsen Ratings” to media owners, video distributors, and advertisers. Reinvigorated growth while maintaining strong operating cash flow and margins in 2011 and 2012. -
President, Greater ChinaNielsen Jan 2008 - Jun 2011New York, Ny, UsLed $200M business serving customers in mainland China, Hong Kong, and Taiwan with 2500 employees in 7 offices. Oversaw government relations at municipal and national levels. Despite 2008 global financial crisis, doubled business in three years. -
Global Business Unit PresidentNielsen Jun 2004 - Dec 2007New York, Ny, UsLed 3 global businesses with combined $700M revenues and 2400 employees. -
Managing Director Bases Europe, Asia, And Latin AmericaNielsen Jan 2000 - Jun 2004New York, Ny, UsLaunched European startup that grew to $50M revenues and 200 employees, subsequently expanding to Asia and Latin America to realize cumulative $90M revenues with 340 employees. -
Senior Vp, Bases (Acquired By Nielsen In 1998)Nielsen Mar 1997 - Dec 1999New York, Ny, Us$50M provider of new product sales forecasting and consulting serving major CPG companies. -
Member Of The Board Of DirectorsMonsanto Company Apr 2016 - Jun 2018St. Louis, Missouri, UsMember of Compensation Committee and Corporate & Social Responsibility Committee until Monsanto was acquired by Bayer AG in June 2018 for over $60 billion. -
Brand Management And Marketing Research RolesProcter & Gamble 1985 - 1997Cincinnati, Ohio, Us
Mitch Barns Skills
Mitch Barns Education Details
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Miami UniversityFinance -
Stanford University Graduate School Of BusinessStanford Executive Program
Frequently Asked Questions about Mitch Barns
What company does Mitch Barns work for?
Mitch Barns works for Second Half Advisers
What is Mitch Barns's role at the current company?
Mitch Barns's current role is Independent Adviser.
What is Mitch Barns's email address?
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What is Mitch Barns's direct phone number?
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What schools did Mitch Barns attend?
Mitch Barns attended Miami University, Stanford University Graduate School Of Business.
What skills is Mitch Barns known for?
Mitch Barns has skills like Customer Insight, Analytics, Segmentation, Market Research, Consumer Behaviour, Marketing Research, Competitive Intelligence, Advertising Research, Quantitative Research, Market Analysis, Fmcg, Competitive Analysis.
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