Mitch Barns

Mitch Barns Email and Phone Number

Independent Adviser @ Second Half Advisers
Cincinnati, OH, US
Mitch Barns's Location
Cincinnati, Ohio, United States, United States
About Mitch Barns

Currently, Mitch Barns serves on the boards of Kynetec, Qualisights, Consumer Edge, Dynata, and The Opus Group (theopusgroup.com). He is also a member of the advisory board of Growth Catalyst Partners, a private equity firm.Previously, Mitch was CEO of The Opus Group from April 2021 to April 2024 as the business rebounded from the pandemic. Prior to Opus, he was CEO of Nielsen when the company was recognized as one of the world’s “Most Innovative Companies” by Forbes magazine, one of the “Top 40 Companies for Leaders” by Chief Executive magazine, a “Top 50” company for diversity and inclusion by DiversityInc magazine, a “JUST 100” company by JUST Capital, and one of the “Best Run Companies of 2018” by the Wall Street Journal. At the time, Nielsen was an S&P 500 company with over 45,000 employees operating in 106 countries and over $6B in revenues. During Mitch's 5-year CEO tenure, Nielsen reshaped its portfolio through extensive M&A and investment to enable growth and add digital and tech talent. Prior to his role as CEO of Nielsen, Mitch lived and worked on three continents and led several different business units within Nielsen. From 2011-2013, he was President of Nielsen’s media business, the company’s largest and most profitable business unit. From 2008-2011, he was President of Nielsen’s fast-growing Greater China business. Prior to 2008, he led Nielsen businesses units in Europe and the U.S. focusing on new product innovation and advanced analytics. He began his career at Procter & Gamble in a variety of roles over 12 years in marketing research and brand management.He served on the board of Monsanto from April 2016 until its June 2018 acquisition by Bayer AG for over $60 billion. He served on the board of The Stable from 2019 until its successful exit via a sale to Accenture in 2022. He served on the board of Zappi from 2020 until its successful exit in late 2022. He also served on the Board of Directors for CECP (Chief Executives for Corporate Purpose) from 2015-2018. He was a member of the American Heart Association’s CEO Roundtable from 2014-2018 and a member of the Paley Center for Media’s Board of Trustees from 2014-2018. From 2015-2021, he served on the board for and helped guide the strategy and operations of the Global Leadership Network (a US-based non-profit operating worldwide). Mitch is a graduate of Miami University in Ohio and the Stanford Executive Program at the Stanford Graduate School of Business.

Mitch Barns's Current Company Details
Second Half Advisers

Second Half Advisers

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Independent Adviser
Cincinnati, OH, US
Mitch Barns Work Experience Details
  • Second Half Advisers
    Independent Adviser
    Second Half Advisers
    Cincinnati, Oh, Us
  • Dynata
    Member Of The Board Of Directors
    Dynata Aug 2024 - Present
    Shelton, Connecticut, Us
    The world’s largest first-party data company for insights, activation, & measurement.
  • Consumer Edge
    Member Of The Board Of Directors
    Consumer Edge Feb 2023 - Present
    New York, Ny, Us
  • Kynetec
    Member Of The Board Of Directors
    Kynetec Jul 2021 - Present
    Newbury, Berkshire, Gb
    Operating in 80+ countries, Kynetec is the leading global provider of mission critical data, analytics, and insights to the agriculture and animal health markets.
  • Qualsights
    Member Of The Board Of Directors
    Qualsights Nov 2022 - Present
    Chicago, Illinois, Us
    QualSights is an immersive insights platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way.
  • The Opus Group
    Member Of The Board Of Directors
    The Opus Group Apr 2021 - Present
    Beaverton, Oregon, Us
  • The Opus Group
    Chief Executive Officer
    The Opus Group Apr 2021 - Apr 2024
    Beaverton, Oregon, Us
    The Opus Group is a network of strategic brand and experience marketing agencies (Opus Agency, MAS, and Verve) serving many of the most valuable and influential brands in the world, including Amazon, AWS, BMW, Cisco, Google, Intel, Microsoft, Oracle, Salesforce, and more. To learn more, visit theopusgroup.com, opusagency.com, moremas.com, and verveliveagency.com.
  • Growth Catalyst Partners
    Advisory Board Member
    Growth Catalyst Partners Mar 2019 - Present
    Growth Catalyst Partners (growthcatalystpartners.com) is a middle market private equity firm focused on investing in information, marketing, and tech-enabled services businesses.
  • Second Half Advisers
    Independent Adviser
    Second Half Advisers Jan 2019 - Present
    Adviser and contributor to a variety of organizations, drawing from experience gained during my career's first half, living and working in the USA, Europe, and Asia, including 5 years as CEO of Nielsen, a global data and analytics company with over $6 billion in annual revenues, operating in 100+ countries.
  • Zappi
    Member Of The Board Of Directors
    Zappi Jun 2020 - Dec 2022
    Boston, Massachusetts, Us
    Zappi (zappi.io) is an ad and innovation testing platform built for brands.
  • The Stable
    Member Of The Board Of Directors
    The Stable May 2020 - Aug 2022
    Minneapolis, Minnesota, Us
    The Stable (thestable.com) is an integrated commerce agency helping connect brands and consumers across all channels: stores, e-commerce, media, creative, and insights. The Stable was acquired by Accenture's Song unit in August 2022
  • The Global Leadership Network
    Member Of The Board Of Directors, Contributor
    The Global Leadership Network Nov 2014 - Mar 2021
    South Barrington, Il, Us
    Served as a member of the board of directors from November 2014-January 2020 and as a staff contributor from September 2019-March 2021. The Global Leadership Network is the producer of The Global Leadership Summit, the world's largest annual leadership event, reaching hundreds of thousands of leaders each year in over 120 countries in over 60 languages with exceptionally high-quality, fresh, actionable leadership content.
  • Nielsen
    Chief Executive Officer; Member Of The Board Of Directors
    Nielsen Jan 2014 - Dec 2018
    New York, Ny, Us
    Led Nielsen in transition from a legacy professional services firm to a digital, tech-enabled company with a Data-as-a-Service (DaaS) model, reshaping the product portfolio while navigating secular market changes. During CEO tenure, total revenues grew 25% with digital revenues tripling, emerging markets increasing 50%, and margins expanding 2 points.
  • Nielsen
    President, Global Client Service
    Nielsen Feb 2013 - Dec 2013
    New York, Ny, Us
    Led $5.5B commercial operations. Reinvigorated business in emerging markets with double-digit revenue growth, turning margin declines into margin expansion.
  • Nielsen
    President, Us Media Business
    Nielsen Jun 2011 - Feb 2013
    New York, Ny, Us
    Led company’s largest ($2B), most profitable business providing “Nielsen Ratings” to media owners, video distributors, and advertisers. Reinvigorated growth while maintaining strong operating cash flow and margins in 2011 and 2012.
  • Nielsen
    President, Greater China
    Nielsen Jan 2008 - Jun 2011
    New York, Ny, Us
    Led $200M business serving customers in mainland China, Hong Kong, and Taiwan with 2500 employees in 7 offices. Oversaw government relations at municipal and national levels. Despite 2008 global financial crisis, doubled business in three years.
  • Nielsen
    Global Business Unit President
    Nielsen Jun 2004 - Dec 2007
    New York, Ny, Us
    Led 3 global businesses with combined $700M revenues and 2400 employees.
  • Nielsen
    Managing Director Bases Europe, Asia, And Latin America
    Nielsen Jan 2000 - Jun 2004
    New York, Ny, Us
    Launched European startup that grew to $50M revenues and 200 employees, subsequently expanding to Asia and Latin America to realize cumulative $90M revenues with 340 employees.
  • Nielsen
    Senior Vp, Bases (Acquired By Nielsen In 1998)
    Nielsen Mar 1997 - Dec 1999
    New York, Ny, Us
    $50M provider of new product sales forecasting and consulting serving major CPG companies.
  • Monsanto Company
    Member Of The Board Of Directors
    Monsanto Company Apr 2016 - Jun 2018
    St. Louis, Missouri, Us
    Member of Compensation Committee and Corporate & Social Responsibility Committee until Monsanto was acquired by Bayer AG in June 2018 for over $60 billion.
  • Procter & Gamble
    Brand Management And Marketing Research Roles
    Procter & Gamble 1985 - 1997
    Cincinnati, Ohio, Us

Mitch Barns Skills

Customer Insight Analytics Segmentation Market Research Consumer Behaviour Marketing Research Competitive Intelligence Advertising Research Quantitative Research Market Analysis Fmcg Competitive Analysis Nielsen Shopper Marketing Business Strategy Marketing Strategy Market Intelligence Business Insights Primary Research Brand Equity Strategy Management Consumer Insight Strategic Consulting Pricing Strategy Data Analysis Team Leadership Consumer Products Information Services Data And Analytics Digital Transformation Fast Moving Consumer Goods New Product Development Business Process Improvement Change Management Mergers And Acquisitions Private Equity Acquisition Integration Business Development Performance Improvement Organizational Effectiveness Data As A Service Media Consumer Goods Data Science Ceo And Board Director Growth Turnaround P&l Accountability Operational Efficiency Culture Transformation Employee Engagement Diversity And Inclusion Consumer Behavior

Mitch Barns Education Details

  • Miami University
    Miami University
    Finance
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Stanford Executive Program

Frequently Asked Questions about Mitch Barns

What company does Mitch Barns work for?

Mitch Barns works for Second Half Advisers

What is Mitch Barns's role at the current company?

Mitch Barns's current role is Independent Adviser.

What is Mitch Barns's email address?

Mitch Barns's email address is mi****@****sen.com

What is Mitch Barns's direct phone number?

Mitch Barns's direct phone number is +184791*****

What schools did Mitch Barns attend?

Mitch Barns attended Miami University, Stanford University Graduate School Of Business.

What skills is Mitch Barns known for?

Mitch Barns has skills like Customer Insight, Analytics, Segmentation, Market Research, Consumer Behaviour, Marketing Research, Competitive Intelligence, Advertising Research, Quantitative Research, Market Analysis, Fmcg, Competitive Analysis.

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