Mitch Cristol Email & Phone Number

Fairfield, Connecticut, United States

Brought on to lead the development of In Market’s Alcohol Beverage Vertical. Develop and implement the strategy to take In Market’s Alcohol media business to the next level. Partner with the core sales team to expand In Markets relationships with alcohol suppliers/brands & agencies.

Fairfield, Connecticut, United States

Promoted to Senior Director to lead the expanded team of (4) Direct Reports & (20) in-direct reports. Created the Business Plan to grow the business 13,500% by 2026.· Grew the business by 87% F21 vs F20 +16% to F21 Quota.· Developed the business case and plan for the team expansion.· Lead retailer collaboration to expand Quotient’s adult beverage retail.

Fairfield, CT

• Brought on to lead the development of the Adult Beverage Vertical. Developed the Vision and Strategic Roadmap resulting in an integrated business solution to deliver a long term competitively advantaged platform for.
• Developed and implement strategic growth plans that resulted in increasing revenue by 500%.
• Expanded customer base by over 30%
• Developed new product solutions based on prior experience and input from key customers that contributed to the increase in revenue and partnership.
• 2018 Presidents Club Member – 2018 Q Award Recipient

• Member of the Wine & Champagnes Leadership Team. Built, led, motivated, and developed a team of Field/Customer Trade Marketing Managers, HQ Trade Marketing and Sales Promotion Managers to consistently deliver dynamic.
• Defined ways of working that drove efficiency and effectiveness resulting in improved timing and customer & shopper centricity.
• Developed a collaborative working relationship with Brand Owners, enhancing brand platform and program relevance for the US market.
• Step changed in outlet assets, selling tools and category selling stories.

• Member of the TM Leadership Team. Built, led, motivated, and developed team of five (5) Trade Marketing Managers and one (1) Digital Trade Marketing Manager to consistently deliver dynamic, effective and insight driven.
• Developed PRUSA’s off premise channel strategies inclusive of sales standards and channel roadmaps at the category and brand level.
• Redefined PRUSA’s below the line programing that enhanced the shopper journey, improved purchase intent and increased conversion.
• Led development of the discipline of Digital Trade Marketing at PRUSA focusing on winning the digital shelf, ensuring that digital is embedded into traditional programs and the development of a proprietary digital.

• Set strategic direction, built and managed execution of annual market plan inclusive of P&L, KPI’s and Forecasts that maximized profit contribution while building brand equity. Developed, managed and coached five (5).
• Grew Market by over 15%.
• Developed and implemented several new processes and strategies that led to the turnaround of the Illinois market post Tax increase. Grew Illinois business each year.
• Won Market Excellence H1 Fiscal Year 12’ & 13’
• Promoted 3 team members.

• Member of the C&I leadership team tasked with developing and implementing an integrated business solution for MillerCoors that delivered a sustainable and competitively advantaged solution for winning in C&I. The end.
• Created business performance analysis enabling the C&I Division and the broader organization easy to use scorecards to manage the business while increasing share of mind with key constituents.
• Conduit between Sales and Marketing functions. Provided insight to Brand and Retail Marketing Teams, ensuring their strategies and tactics were in line with the needs of field sales, distributor and retail partners..
• Led C&I Sales Division Annual Planning.

• Developed strategic direction, built and managed execution of annual market plan for CA, NV & HI ensuring alignment with national marketing and sales strategies, developed, managed and executed a budget in excess of.
• Successfully Identified, negotiated and built mutually beneficial partnerships with local sports and entertainment properties, developing and executing best-in-class brand activation platforms resulting in enhanced.
• Awarded Gold Coin recognition for developing break through custom chain programming.

Nevada

• Managed Miller Brewing Company's distributor network for the state of Nevada, generating sales in excess of 6 million cases. Led, motivated, coached and trained assigned distributors.
• Grew & exceeded business objectives each year - Top performing market.
• Led & collaborated with various cross-functional groups to develop the markets strategic & executional plans to accomplish our mutual business objectives with marketing and support budgets in excess of $4M.

- Improved Field Sales/Distributor relationships through increased Brand Team presence in market. Resulted in greater focus by field sales and distributor partners, improved ACN sales trends by 22%.- Led a cross-functional team comprised of brand promotions, agency and various marketing support groups to develop Henry Weinhard's 2001 situation analysis and.