Deliver a great experience by building lifestyle apparel and inspiring new generations to explore the lifestyle and empower customers to proudly celebrate the outdoors all year long.

Responsible for leading and executing a multi-channel merchandise strategy that delivers a unexpected value proposition for both traditional and new customer segments with the goal to put something in every Hunter's closet. Build Brand equity and profitability by maintaining a deep understanding of current and future needs of whitetail hunters and their families and ensuring that those needs are met best at Legendary Whitetails.

Proven marketing and merchandising leader with record of success driving revenues and exceeding goals through hands-on merchandising expertise, knowledgeable product planning, and decisive team leadership. Innate understanding of consumer behavior, with demonstrated talent for identifying and selecting products appealing to targeted markets. Excellent communication skills; build rapport with internal and external partners, management, and staff at all levels. Thrive in high-pressure, deadline-driven environments requiring creativity and adept problem-solving skills.

Develop innovative merchandise strategies to align with corporate goals. Oversee product selection, sourcing, and vendor negotiation for majority of inventory. Manage and implement retail pricing procedures and conceptualize new product positioning. Lead marketing efforts, including layout of Web site and three 60-page catalogs annually. Serve as liaison between creative, purchasing, and circulation departments regarding new and existing products, acquisitions, and fulfillment issues. Analyze market research to anticipate product trends and competitive actions. Train and supervise buyer and social marketing specialists.

Played a key role in full product life cycle, including establishment of requirements and specifications, defining product vision, and supporting the logistical aspects of engineering, sales, and customer service. Ensured each product supported company's overall strategy and goals. Negotiated costs of private label and custom designed products; selected fabrics, labels, prints, and packaging. Supported marketing team in determining effective product strategies. Analyzed historical data and sales trends to support decision making.

Served as liaison between Legendary Whitetails and product manufacturers to ensure adherence with quality standards, product specifications, and production / delivery deadlines for more than 3,000 diverse products. Played key role in decision making processes across the company; provided critical information for marketing campaigns and supported purchasing department in determining quantities of products for purchase. Established detailed record-keeping system for 50 vendors and all products, including product specifications and product development status. Compiled sales information to support merchandise analysis.