Drive towards the achievement of maximum sales and growth in line with company vision and values in partnership with other functional leads for group and department, if applicable. Provides input on strategic objectives for the store and sets priorities accordingly for the group.Oversees the floor to monitor coverage and presence.Manage communications with clients to analyze the shopping trends and needed goods.Execute broad local and overseas market research to implement proper pricing

• Do an extensive research on brands that carry handbags and SLGs• Create handbags & SLG designs using both hand-drawing and digital rendering with Adobe CS• Communicate with factories and tanneries for sourcing leathers and hardware for collections• Direct freelancers and interns to create website designs, mood boards and social media contents• Research and attend trend forecast webinars to identify current fashion trends and directions • Create tech packs using MS Excel and Adobe CS

Design Assistant • Created line sheets for different seasons and for different clients for target marketing • Communicated daily with overseas factories with comments on protos, PP and TOP samples • Revised design details to solve problems regarding sourcing and costing • Executed designs and specs on Excel using technical drawings from Illustrator and Photoshop as well as hand-drawn drawings • Organized and updated swatch and sample library by season, material and color • Participated in biannual design strategy meetings to reflect sales results on product designs • Created moodboards with sourced materials, images and trend reports • Executed product photography and model photoshoots and retouched them on Photoshop for eCommerce purposes including Instagram, Shopify and Facebook • Designed company lookbooks and trade show handouts • Merchandised showroom and trade show booths by season and material groups to help maximize profits • Attended trend forecast meetings by Doneger Group, Fashion Snoops and Lauren Parker for trends and consumer behavior analysis

• Prepared design presentations for hats, scarves and gloves with images, materials specific to themes and seasons • Hand-sewed hats, gloves and hair accessories daily for department stores and custom orders • Maintained the swatch library for leather, fabric and prints by season and color • Kept close relationships with local leather, fur and hat suppliers • Assisted photoshoots with the professional photographer on set displays and stage preps

• Hand sewed embroidery patterns on custom wedding dresses • Participated in fittings and assisted pattern maker on correcting misfits• Assisted sustainable wear projects with recollected clothes for Hand Me Up event – featured on WWD • Created mood boards for patterned fabrics and various hardwares for collections

Created designs and fabric samples for the thesis CollectionProduced illustrations via Adobe Creative SuiteUsed industrial sewing machines and practiced couture sewing to produce garments Attended model fittings, and corrected garments afterExperimented on color separation, color reduction and different textures on digital fabrication and silk-screenCreated fabric swatches using fabric manipulation skills such as gathering and printingVisited antique boutiques to search for trims and buttons Examined the weight tolerance of garments on models

Coordinated school events including Family day, International calling, National portfolio day and graduation ceremonies. Conducted tours for prospective students, family members, and visiting faculties, and addressed questions/concerns on admission and future job opportunities provided by the school

Participated in model fittings, and documented necessary sizing adjustments Created technical flats for tech-packs using Adobe Creative SuiteOrganized and updated fabric content library for woven, knit and technical fabrics Adjusted paper patterns for garments with head pattern makerDaily Helped troubleshoot production errors including tracking shipments, bulk orders, and washing

• Experimented on creating fabric manipulations and alterations • Participated in model fittings and made necessary adjustments • Created and exhibited the finalized garment for the sophomore runway show