Dynamic, data driven growth, brand and performance marketing leader/CMO and former agency executive with global experience bringing brands to market, successfully driving brand relevance, growth and profit.I make brands better by pairing growth and performance marketing expertise with my passion for brand and story-telling.From launching brands that include Kia, Dell, Cisco, Google Fiber and Avail Car Sharing;To enabling emerging brands like Ancestry, Sprint and Saturn to thrive and flourish;To helping pioneering brands Motorola and Sears get their mojo back…The depth and breadth of my career provides me the experience to be universally relevant for the challenges brands will face now and into the future.With agency experience that includes Audi, Ancestry, BMW, Cisco, Dell, EA, eBay, HP, Intel, ConAgra, Fosters, General Motors, Kia Motors, Sprint, and Google Fiber (to name a few), I have an intimate understanding of x-category brand marketing, consumer motivations, behavioral segmentation, customer engagement, campaign management, and investment optimization.My experience leading global advertising, media and sponsorships with Google/Motorola Mobility provides me the experience and understanding of how to develop campaigns that drive interest, acquisition and retention on a regional and global scale.As CMO of Sears, I understand the benefits and pitfalls of complex organizations, leading large disparate teams with the goal of driving brand relevance and retail success (both in-store and ecommerce).My tenure as interim CMO for Avail Car Sharing (an Allstate Co.) provided me the opportunity to build the foundation of a new brand and develop GTM launch playbooks. With the backing of Allstate, Avail has firmly inserted Allstate into the "mobility as a service" category, challenging brands including Getaround, Turo and Lyft.Most recently, as VP Marketing at The Guitar Center Company, I’ve proven once again thatbuilding/nurturing brand equity and driving record breaking retail success/participation are NOT mutually exclusive.And there's much more to share...let’s start a conversation.Core competencies include:Advertising & Communications StrategyContent development & Campaign MgmtCRM/LoyaltyCustomer AcquisitionDigital StrategyDigital TransformationeCommerceGrowth strategy & Campaign MgmtLeadershipMarketing and brand strategyMeasurement strategy, planning and analyticsMedia/communications strategy and planningOmni-channel performance marketingOrganizational planning and team developmentSaaS (New and Old)