Marketing Consultant And Fractional Cmo
Mitch Lee Independent Consultant
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Mitch Lee Email & Phone Number
Marketing Consultant and Fractional CMO
at
Mitch Lee Independent Consultant
1 work email found
@motorola.com
3 phones found area 303 and 847
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Mitch Lee Independent Consultant
Role
Marketing Consultant and Fractional CMO
Location
San Francisco Bay Area, United States
Who is Mitch Lee? Overview
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Quick answer
Mitch Lee is listed as Marketing Consultant and Fractional CMO at Mitch Lee Independent Consultant, based in San Francisco Bay Area, United States. AeroLeads shows a work email signal at motorola.com, phone signal with area code 303, 847, and a matched LinkedIn profile for Mitch Lee.
Mitch Lee previously worked as Marketing Consultant/Fractional CMO at Mitch Lee Independent Consultant and Vice President Marketing at The Guitar Center Company. Mitch Lee holds Bachelor Of Business Administration - Bba, Business - Marketing from Usc Marshall School Of Business.
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*@motorola.com
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Profile bio
About Mitch Lee
Dynamic, data driven growth, brand and performance marketing leader/CMO and former agency executive with global experience bringing brands to market, successfully driving brand relevance, growth and profit.I make brands better by pairing growth and performance marketing expertise with my passion for brand and story-telling.From launching brands that include Kia, Dell, Cisco, Google Fiber and Avail Car Sharing;To enabling emerging brands like Ancestry, Sprint and Saturn to thrive and flourish;To helping pioneering brands Motorola and Sears get their mojo back…The depth and breadth of my career provides me the experience to be universally relevant for the challenges brands will face now and into the future.With agency experience that includes Audi, Ancestry, BMW, Cisco, Dell, EA, eBay, HP, Intel, ConAgra, Fosters, General Motors, Kia Motors, Sprint, and Google Fiber (to name a few), I have an intimate understanding of x-category brand marketing, consumer motivations, behavioral segmentation, customer engagement, campaign management, and investment optimization.My experience leading global advertising, media and sponsorships with Google/Motorola Mobility provides me the experience and understanding of how to develop campaigns that drive interest, acquisition and retention on a regional and global scale.As CMO of Sears, I understand the benefits and pitfalls of complex organizations, leading large disparate teams with the goal of driving brand relevance and retail success (both in-store and ecommerce).My tenure as interim CMO for Avail Car Sharing (an Allstate Co.) provided me the opportunity to build the foundation of a new brand and develop GTM launch playbooks. With the backing of Allstate, Avail has firmly inserted Allstate into the "mobility as a service" category, challenging brands including Getaround, Turo and Lyft.Most recently, as VP Marketing at The Guitar Center Company, I’ve proven once again thatbuilding/nurturing brand equity and driving record breaking retail success/participation are NOT mutually exclusive.And there's much more to share...let’s start a conversation.Core competencies include:Advertising & Communications StrategyContent development & Campaign MgmtCRM/LoyaltyCustomer AcquisitionDigital StrategyDigital TransformationeCommerceGrowth strategy & Campaign MgmtLeadershipMarketing and brand strategyMeasurement strategy, planning and analyticsMedia/communications strategy and planningOmni-channel performance marketingOrganizational planning and team developmentSaaS (New and Old)
Listed skills include Integrated Marketing, Interactive Marketing, Digital Strategy, Media Planning, and 11 others.
Current workplace
Mitch Lee's current company
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Mitch Lee Independent Consultant
14 roles · 35 years
Mitch Lee work experience
A career timeline built from the work history available for this profile.
Marketing Consultant/Fractional Cmo
Current
Mitch Lee Independent Consultant
Working with companies to deliver innovative, results oriented strategies, oversight and roll-up-your sleeves campaign work.Recent engagements include Automotive, HealthTech and Retail clients.• Customer Journey Development and Optimization• Acquisition / GTM Strategy and Playbook Development• Organization Structure and Modeling• Brand Audit and Strategy
Jan 2023 - Present
Vice President Marketing
Responsible for enterprise wide marketing strategy, planning and execution:Omnichannel Retail and PromotionsCategory/Brand ManagementProduct and Services MarketingPerformance Marketing, Media and AnalyticsIntegrated CommunicationsCRM/Lifecycle MarketingConsumer InsightsLeading teams across the org to deliver innovative strategies and expanding efforts across conversational and personalized customer touchpoints to drive customer acquisition, retention and LTV across the entire Guitar Center enterprise and portfolio.Delivered a record breaking 2021 in both sales and market share - proving that building brand and driving retail/transactional success are not mutually exclusive.
Jul 2021 - Dec 2022
Fractional Cmo / Startup Advisor / Consultant
Mitch Lee Independant Consultant
Providing strategic counsel on brand development, customer engagement, organizational structure, and go-to-market strategies.Start-up and Agency AdvisorDiverse Portfolio (B2C, B2B, Non-Profit, eCommerce)Roles include: CMO, Chief Brand Officer, Head of Growth, BizDev StrategyCustomer Journey StrategyGrowth StrategyBrand / Communication ArchitectureMarketing Organization / OperationsGo-To-Market Strategy, Planning and Optimization
Jan 2018 - Jul 2021
Interim Cmo/Lead Brand Architect: Avail Car Sharing (Protected By Allstate)
Building the brand foundation and GTM approach in support of the launch of Allstate's entry into the mobility-as-a-service industry.
Nov 2018 - Sep 2019
Cmo And Vp Of Ecommerce - Sears (Apparel, Footwear And Jewelry)
Provided a leadership role in the transformation of a pioneering brand; leveraging a data-driven approach across all consumer facing experiences in-store and online; supporting weekly sales targets of $30M-$35M and setting the foundation for a growing online retail experience...Tasked with maximizing revenue and maintaining relevance amid a shrinking physical footprint.
Nov 2015 - Dec 2017
Global Head Of Advertising, Media And Sponsorships, Motorola - A Google Company
Developed Motorola’s first truly global integrated marketing operation (content/media/marketing communications) - aligning and directing all global content, media and sponsorship strategy, investment, activation and analytics (including traditional media, digital, search, paid social, experiential, DR/DM and advertising).The new approach/organization delivered operational efficiency of 35+% across Motorola’s global operating footprint.
Sep 2013 - Oct 2015
Head Of Communications Strategy
Developed, defined and reinforced communication strategy as a core tenant of the agency approach, linking channel/performance strategies with creative/content development, ensuring the agency remained at the forefront of providing solutions that drive brand relevance and business performance/ROI.Brand partners included:Audi of America, Clearwire/Sprint, ConAgra, eBay, Google (Fiber, Maps, Search, SMB) and Intel
Jan 2010 - Apr 2013
Partner, Integrated Marketing
Pers Inc.
Brand partners included:Ancestry, 24 Hour Fitness, Cytosport, Peet’s Coffee, UFC GymThe Biggest Loser Sponsorship(24 Hour Fitness)Created an integrated program (marketing, product, promotion) based around a content partnership with NBC – the result, The Biggest Loser Weight Loss Program generated increases in personal training revenue (35%+) and new memberships (20%+) vs. prior year comp performance, concurrently with increasing overall brand awareness/relevance.
Feb 2007 - Feb 2010
Svp, Director Of Communication Planning And Media
Provided leadership of the Agency’s strategy practice, leading communication, media and creative strategy teams across a diverse portfolio of brand partners.Brand partners included:BMW, Anthem Blue Cross, Nokia (Global B2B), SanDisk, Symantec (Global)
Oct 2005 - Jan 2007
Svp, Director Of Communication Planning
Publicis & Hal Riney
Progressed through a variety of strategic leadership roles of increasing responsibility over 7 years, managing large accounts (Saturn Corp. and Sprint), providing strategic leadership across media and creative strategy, and overseeing the media/communications operations for the agency.Brand partners included:Hewlett-Packard, General Motors, Saturn Corp. Sprint, Foster’s Wine Estates, Univision, 24 Hour Fitness, Wachovia Bank
Jan 2005 - Sep 2005
Svp, Director Of Media Services
Publicis & Hal Riney
Apr 2002 - Jan 2005
Vp Group Media Director
Publicis & Hal Riney
1998 - 2005
~7 yrs
Media Planner/Supervisor
Goldberg Moser O'Neil
Progressed through a variety of media planning/strategy roles of increasing responsibility over 6 years, as a member and leader of teams that successfully introduced emerging brands to the US (and the world at large) - including Kia Motors, Cisco and Dell ComputersBrand partners included:Kia Motors, Cisco, Dell Computers, C&H Sugar, Heavenly Ski Resort, Siemens, Reno Air, the Oakland Raiders, Round Table Pizza among others.
1992 - 1998
~6 yrs
2 education records
Mitch Lee education
Bachelor Of Business Administration - Bba, Business - Marketing
Usc Marshall School Of Business
Bachelor Of Fine Arts - Bfa, Art History, Criticism And Conservation
University Of Southern California
FAQ
Frequently asked questions about Mitch Lee
Quick answers generated from the profile data available on this page.
What company does Mitch Lee work for?
Mitch Lee works for Mitch Lee Independent Consultant.
What is Mitch Lee's role at Mitch Lee Independent Consultant?
Mitch Lee is listed as Marketing Consultant and Fractional CMO at Mitch Lee Independent Consultant.
What is Mitch Lee's email address?
AeroLeads has found 1 work email signal at @motorola.com for Mitch Lee at Mitch Lee Independent Consultant.
What is Mitch Lee's phone number?
AeroLeads has found 3 phone signal(s) with area code 303, 847 for Mitch Lee at Mitch Lee Independent Consultant.
Where is Mitch Lee based?
Mitch Lee is based in San Francisco Bay Area, United States while working with Mitch Lee Independent Consultant.
What companies has Mitch Lee worked for?
Mitch Lee has worked for Mitch Lee Independent Consultant, The Guitar Center Company, Mitch Lee Independant Consultant, Allstate, and Sears.
How can I contact Mitch Lee?
You can use AeroLeads to view verified contact signals for Mitch Lee at Mitch Lee Independent Consultant, including work email, phone, and LinkedIn data when available.
What schools did Mitch Lee attend?
Mitch Lee holds Bachelor Of Business Administration - Bba, Business - Marketing from Usc Marshall School Of Business.
What skills is Mitch Lee known for?
Mitch Lee is listed with skills including Integrated Marketing, Interactive Marketing, Digital Strategy, Media Planning, Strategy, Advertising, Digital Marketing, and Digital Media.
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