Mitch O'Brien, Mba Email and Phone Number
Mitch O'Brien, Mba work email
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Mitch O'Brien, Mba personal email
As the Director of Digital Marketplace at Black Rifle Coffee Company (BRCC), a company that supports veterans, first responders, and law enforcement, I oversee the online Amazon Seller Central sales and marketing strategy. I have an MBA from the University of West Georgia, where I completed the Early Executive Track program, and multiple certifications in project management from Coursera. I have more than four years of experience in e-commerce, business development, and account management, working with various platforms, channels, and partners. I have successfully launched and managed hundreds of campaigns, increased customer retention and loyalty, and optimized cost and revenue. I have also worked as a Hardware Account Manager and an e-commerce Category Manager at Southwire Company, a leading manufacturer of wire and cable products, where I developed and executed sales plans, managed key accounts, and negotiated contracts. I have strong skills in marketing campaign management, customer relationship management (CRM), and cost estimation. I am passionate about creating and delivering value to customers, supporting the mission and vision of BRCC, and growing the digital marketplace.
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Sales Operations ManagerPivotal PartnersAtlanta, Ga, Us
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Director Of Digital Marketplace AccountsBlack Rifle Coffee Company Jun 2022 - PresentSalt Lake City, Ut, UsI created and lead the 3P Marketplace strategy for the fastest growing coffee brand in the U.S.-Successfully launched the Amazon Seller Central account with our product content / order integration partner-Own complete P&L for Amazon FBM and FBA while growing topline sales and margin-Defined and Created the SOP's for product launches, FBA fulfillment, and customer service experiences-Developed in house Advertising plans leveraging ACOS and ROAS ($1M+ Spend)-Worked cross functionally to ensure all FBM and FBA orders met shipping timelines for Amazon and the end consumer-Continually optimize listings with A/B testing and enhanced brand content-Own promotional periods through deals and coupons-Analyze and report performance on sales, marketing and advertising metrics -
E-Commerce Business Development ManagerSargent And Greenleaf Feb 2022 - May 2022Nicholasville, Kentucky, UsGrew Amazon and Wayfair business 63% year over year in first 3 months by optimizing product listing pages for search rankingsDeveloped and executed promotional strategies for Delaney Hardware and Sargent and Greenleaf across Amazon, Wayfair, Lowe’s and Home Depot based off retail pricing and cost analysisAnalyzed and interpreted advertising and promotional data by sku for all E-commerce customers for monthly Senior Leadership presentationsLaunched companywide Product Information Management System (PIM) to support marketing and sales needs, included data dumps for over 3,000 productsManaged team of 2 E-Commerce Operational Specialists -
Ecommerce Category ManagerSouthwire Company Dec 2019 - Feb 2022Carrollton, Ga, UsManaged Amazon and 3rd party seller accounts: 104% increase in revenueCollaborated with demand team to audit historical sales data and adjust demand for E-Commerce customers in 2021, resulted in a 19%-unit acceptance increaseEvaluated Amazon ASN order data and managed an internal packaging update that reduced fines by 73%, a savings of $560k since 2019Provided Leadership Team with Amazon Dashboard analysis that highlighted weekly trending products and categories based on point-of-sale data (VLOOKUP’s and Pivot Tables)Responsible for developing and executing promotional strategies for Tools and Assembled Solutions across Amazon and Wal-Mart based on market trends and retail pricing analysisPresented Leadership Team with promotional data results in quarterly presentationsCreated three Amazon Certified, Frustration Free Packaged extension cords that eliminated channel conflict between wholesale and retail accounts, initially $1 Million in revenue in 2020EDI SuperUser for the eCommerce department responsible for overseeing all new customer onboardingsManaged and mentored a team of 2 eCommerce interns -
Hardware Account ManagerSouthwire Company Oct 2018 - Dec 2019Carrollton, Ga, UsOperated as the customer service point of contact for Hardware accounts including Ace Hardware, True Value, Orgill and Do It BestAnalyzed customer sales data to develop trade show planograms of copper wire that included promotional pricingInterpreted sales data to create drop ship section of high-volume products in warehouse that reduced lead times by 50%Ran backorder reports weekly and communicated late/potential late orders to the warehouseResponsible for answering customer service calls and communicating wire pricing and lead time to potential new accountsLaunched “custom” extension cord program into the hardware accounts, $250k in new business
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Ecommerce Account ManagerSouthwire Company Aug 2017 - Sep 2018Carrollton, Ga, UsManaged purchase order data in Amazon Vender Central, Seller Central, CommerceHub and Supplier CenterDeveloped a 3-month rolling cost average Excel report for Target’s price changes based on copper fluctuation in the marketCreated Amazon MilkRun Report to analyze weekly Amazon order acceptance ratesLaunched Amazon Direct Fulfillment accountResponsible for creating listings on Southwire’s Amazon Seller Central Account
Mitch O'Brien, Mba Skills
Mitch O'Brien, Mba Education Details
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University Of West GeorgiaMaster Of Business Administration - Mba -
University Of West GeorgiaBusiness Administration And Management
Frequently Asked Questions about Mitch O'Brien, Mba
What company does Mitch O'Brien, Mba work for?
Mitch O'Brien, Mba works for Pivotal Partners
What is Mitch O'Brien, Mba's role at the current company?
Mitch O'Brien, Mba's current role is Sales Operations Manager.
What is Mitch O'Brien, Mba's email address?
Mitch O'Brien, Mba's email address is mi****@****ire.com
What schools did Mitch O'Brien, Mba attend?
Mitch O'Brien, Mba attended University Of West Georgia, University Of West Georgia.
What skills is Mitch O'Brien, Mba known for?
Mitch O'Brien, Mba has skills like Customer Service, Hospitality Industry, Teamwork, Leadership, Microsoft Office, Microsoft Excel, Public Speaking, Event Management, Microsoft Word, Microsoft Powerpoint, Management, Team Building.
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