Mitch Walden Email & Phone Number

Omaha, Nebraska, United States

• Driving success for digital, loyalty, customer activation and owned social media strategies for Scooter’s coffee.
• Leading rebuild strategy for Scooter’s Coffee loyalty program, including current program analysis, recommendation of future program structure, modeling of financial impact from program shifts and pilot/ measurement.
• Marketing side lead for Scooter’s Coffee mobile app rebuild. Fourteen-month project including vendor evaluation, requirement definition, project management, testing and roll-out (will complete early Nov)
• Selected, deployed and onboarded new stack of marketing technology partners

Bentonville, Arkansas, United States

• Responsible for developing and leading a team of digital professionals and agencies tasked with driving holistic omni-channel initiatives including media, web, loyalty and CRM, as well as digital acquisition and.
• Identify gaps, redundancies and inefficiencies in existing data, technology, analytics and process capabilities, and develop strategies for data structure, marketing technology, and web functionality that enable.
• Establish digital roadmaps through collaboration with brand and internal stakeholder groups to set the vision and influence support for digital priorities with US and global leadership.
• Leverage research, analytics, modeling and testing to understand consumer path to purchase and position Elanco as a digital leader in the animal pharmaceutical industry while maximizing ROI from brand investments.
• Collaborate with global digital teams to implement scalable testing strategies which create a framework for expansion to worldwide markets.
• Own media planning and execution for 12 brands and over $80M in annual media spending across linear, streaming and connected TV, online video, programmatic display, paid social media, Ecommerce and Retail partnership.

Louisville, Kentucky Area

• Led a team responsible for identifying the most valuable consumer segments for Papa John’s, their key insights & motivations, and the ideal communication strategy to optimize customer acquisition and lifetime value..
• Led the rebuild and relaunch of the Papa Rewards loyalty program in during 2018, including pre-build consumer research, user experience design and post launch user testing against key member segments to verify.
• Migrated Papa John’s to an up-front media planning model, with focus placed on driving media efficiency through media mix modeling, ROI analysis and improved targeting of key customer segments. Change resulted in a 39%.

Greater Memphis Area

Responsible for development of media objectives, strategies and tactics to effectively and efficiency meet marketing/ advertising objectives. Oversee $80MM media budget, including planning, negotiating, tracking, analyzing, researching, budgeting and accounting for all media. Accountable for devising holistic media plans to increase sales and meet annual.

Greater Memphis Area

• Led implementation of Adobe Campaign and Adobe Audience Manager, consolidation and migration of Loyalty and non-Loyalty email programs, and CRM database migration from 3rd party to agency to create an optimized.
• Responsible for developing integrated campaigns for direct mail, email and SMS marketing, leveraging customer data to drive personalized communication across channels.
• Regularly present to executive leadership on key initiatives impacting direct marketing strategy, marketing technology implementation and customer database optimization.

Greater Memphis Area

Responsible for developing cross-channel strategies including in-store, direct mail, email and digital, to drive membership and program sales penetration metrics for AutoZone Rewards loyalty program.

Greater Memphis Area

• Drove traffic acquisition for AutoZone.com through Email, Affiliate and SEO, as well as site conversion through A/B Testing, U/X Optimization and VOC Survey research.
• Led business-side project initiatives, including initiation document creation, requirements development, wireframe design and creative approval for key projects including Geo-Location, AutoZone Community, SEO, Email.

Springfield, Missouri Area

• Managed online marketing efforts including SEM, Email, Social Media and Web Content Creation, focused on attracting and converting web customers through OAP’s DIY website. Successfully drove 80+% year over year web.
• Implemented Email and Social Media subscriber acquisition programs which drove growth of 500% and 300% respectively for those programs.
• Leveraged web analytics to optimize SEM marketing campaigns around key online categories, resulting in a 390% ROI from campaign spends.

Branson, Missouri

• Expanded nightly rental marketing efforts to include Radio, SEM, Display, Print, Billboard, Web and Affiliate, resulting in 30+% growth in nightly rental revenues for 3 consecutive years.
• Leveraged surplus rental inventory to launch private label rental website which drove $150K in rental revenue in first year (roughly 10% of entire resort revenues).

Bachelor Of Science (B.S.), Finance And Marketing

Masters Of Business Administration - Mba, Marketing