Mitch Wright Email & Phone Number

United Kingdom

• Complete responsibility for a 280 account territory covering the highly competitive area of Eastern Massachusetts. Worked autonomously focussing on developing new accounts and maintaining current accounts to a high.
• Territory sales volume increased by 11.5%.
• Trained all new BBC employees (company-wide) on how to conduct a successful in-account promotion.
• Top manager in the company for conducting draft quality audits.
• Developed business plans and promotional calendars for accounts and territory to increase BBC product penetration.
• Mentored two new BBC employees for the first six months of their employment.

• Turned territory from being 5% down to 8% up in sales volume within first 12 months. Included gaining 60 new draft lines.
• Assessed merchandising outlets for brand awareness and ensured that full marketing support was provided.
• Development of a very loyal customer base resulting in excellent account retention and new business accounts.
• Worked with and facilitated communication with technical, customer service and distributor personnel to deliver the full range of services.

• Complete responsibility for an 80 account territory generating $1.5M gross profit per year with an annual promotional sales budget of $100,000. Reported directly to Regional Director.
• Turned under performing territory to profitability within 12 months, developed a strategic plan, sold complete brand portfolio, analyzed brand trends, maximised profits gaining customer trust and lasting relationships.
• Managed a territory team of two Tele Account Managers, three Account Development Managers and two Retail Executives.
• Increased volume and stock lists of all non-beer products resulting in over 10% growth.
• Managed a loan book in excess of $3M and credit control. Assessed the viability of businesses for loan capital resulting in excellent deal structuring, through analyzing financial balance sheets, business plans, profit.
• Brand Tactic Manager for leading brands such as Carling and Caffreys resulting in volume and profit growth for both brands by 3% and 18% respectively.

• Prepared and developed, in consultation with Account Manager and Telesales, sales and financial support package to maximize profitability.
• Achieved volume objectives and retail execution expectations.
• Ensured accurate reporting by market intelligence and information, provided Account Manager with coherent account development plan. Ensured accurate reporting by market intelligence and information, provided Account.

As a retail manager, maximize sales and profit potential through the effective business skills. Motivated and directed retail staff.

Pgce Primary School Teacher

B.S, Sports Science