• Led content creation for campaigns and communications across Crown Resorts’ external and internal channelsPerformed all roles of end-to-end production—scripting, filming, lighting, sound, talent interviews & direction, as well as editing, graphics & animation (Adobe Creative Suite)• Became a trusted content advisor to leadership and business units across Crown Resorts Refined content through performance reporting, insights and latest trends • Developed Crown Stories program, celebrating and elevating employee stories to support cultural transformation of Crown Resorts

• Led the creative ideation, end-to-end production and account management of major projects/campaigns for national & international clients—Toyota, Visit Victoria, Crown Resorts, PepsiCo, IGA, Virgin Australia• Contributed to the overall creative direction, production style and success of the business• Won new business with compelling creative ideas, pitches, presentations and competitive responses• Responsible for quoting new projects; managing small, medium and large budgets, to deliver projects on-time and on-budget• Conducted pre-production logistics and concepting—sourcing and negotiating crew; location scouting and talent casting; storyboarding and scripting• Directed large-scale, multi-location shoots—leading interviews, shot/scene & talent direction, while managing talent, crew and clients on set• Briefed and managed team of editors, animators and freelancers through post-production, achieving innovative and client-based creative outcomes• Built trusted client relationships with new and existing clients—managing expectations, communications, and leading clients in their progression from smaller to larger campaigns

• Promoted from Creative Producer to Creative Director, and led the creative direction, quality control and implementation of ad methodology across entire business• Produced successful national TVC, BVOD and OOH campaigns for prominent and upcoming brands—including Pointsbet, Sunboost, Solar Battery Group, Bae Juice and BTC Markets• Directed filmed shoots; sourcing and managing talent, crew and locations; conducting on-camera interviews as required• Responsible for quoting, upselling and managing omni-channel projects and shoots; delivering on-time and on-budget• Wrote engaging scripts—tailored to individual client/product/audience needs—and developed innovative creative concepts across TVCs, BVOD, OOH, radio, social media advertising, web/explainer videos• Pitched and won new and ongoing business with detailed, entertaining presentations and supporting concepts• Fostered trusted client relationships and maintained exceptional client communications• Onboarded new clients to the business and facilitated first and recurring projects• Trained new producers and team members; led and up-skilled editors through thorough briefing and editing process• Asked to perform role of ‘Culture Champion’—responsible for setting cultural standards, supporting colleagues, and acting as a conduit between leadership and staff

• Responsible for the creative lead and direction of content and news on ACTU channels/platforms• Developed in-depth content strategies unique to each campaign or issue, implemented across multiple teams• Produced innovative content targeting specific growth segments for the union movement, introducing them to unions, union leaders and union ideologies• Worked closely with ACTU leadership, affiliate unions and affiliate leaders, introducing all to different forms of content, production and ideas• Pitched, produced, directed and project managed in-house productions across Australia, with significant budget and both freelance talent and technicians• Edited video projects to broadcast standard using Premiere Pro and the Adobe suite• Sourced vision with limited to no archival resources available• Voiced self-produced video projects and other voiceover requests across the wider organisation and union movement• Scripted projects on a range of political and social issues/campaigns, refined specifically for target audiences• Wrote opinion pieces for external publication, and articles for ACTU platforms/comms• Managed graphic designers across an array of content projects, using detailed briefs to introduce new concepts• Contributed to the development of the ACTU’s first podcast, using previous broadcast experience to guide hosts and leaders on this endeavour

• Identified and researched news and current affairs stories and prepared pitches for daily editorial meeting• Wrote creative, innovative scripts under extreme deadlines, with a focus on original story telling• Managed associate producers, editors, GFX artists, talent; liaised with and briefed on-air hosts and supervising producers• Identified, chased and checked talent with a focus on progressing the story• Researched and sourced relevant reports, statistics and government/organisational/individual responses for fact-checking• Sourced archived vision and/or organised new overlay shoots and pieces to camera• Organised pre-recorded and live interview locations and logistics• Worked with director, caller, line-up, writers, floor staff during broadcast• Became proficient in ENPS, EasyCut/Pre-Cut, Ardome, Google Docs

• Undertook re-brand of club digital properties to Cats Media• Created high quality and engaging content for Cats Media, club members, corporate partners and varied audiences• Introduced, produced and hosted weekly/bi-weekly Cats Media News Wrap and other video properties• Produced, audio-engineered and hosted weekly club podcast• Emceed club events, corporate partner events and hosted big screen content for Cats home games• Managed club social media channels• Maintained and developed all areas of geelongcats.com.au (CMS)• Utilised and developed filming, video editing, production, photography and Photoshop skills• Demonstrated and refined advanced knowledge of AFL and football (strategy/tactics, analysis, statistics)• Provided ghost-writing services to players• Fostered strong working relationships and rapport with players, coaches, administrators, key stakeholders etc.

• Duties included copywriting for media releases, media kits, websites, e-newsletters, athlete profiles, fact sheets, event marketing collateral (invitations, promotional flyers, etc.), sponsorship proposals, sponsor and event reports, event run sheets and MC notes, etc. • Generated content ideas and angles, researched key facts and statistics and developed copy suitable to the target audience - media, stakeholders, web subscribers, etc.• Developed and integrated multimedia opportunities into key communications tools such as e-newsletters, media releases and websites• Utilised digital platforms, including social media, viral marketing and online vision and audio platforms to introduce new and innovative ways of promoting the properties, services and events of clients• Contributed to development of media angles around events/properties• Implemented key media and PR strategies• Fulfilled media requests, providing timely and efficient service• Assisted with event time media operations and news service• Assisted in maintaining the Jump database contacts, including segmentation and reports• Handled other administrative duties such as telephone enquiries, mail outs, etc., as required

• Demonstrated ability to source required information quickly under pressure• Showed ability to assess a story and find most appropriate angle for the situation• Ensured presentation was technically and creatively excellent• Relentlessly sought material and ideas to provide on-air content• Developed good interviewing and conversational skills with wide-ranging talent• Build a strong rapport and network with those in positions of power; e.g. Premier• Utilised various forms of social media; Twitter, Facebook, Instagram• Developed a comfortable and confident on-camera presence• Met the demands of live television broadcasting; e.g. live crosses and interviews• Operated within broadcasting guidelines and codes• Demonstrated an unyielding approach to accuracy and fact-checking• Showed a willingness to take constructive criticism and improve• Performed in a variety of roles; journalist, political reporter, chief of staff• Displayed excellent organisation and delegation skills• Became proficient in audio/video editing technology; Soundforge, Quantel, Flashback• Became proficient in using editorial and script writing programs; RCS News, iNews

• Established close working relationships with the Editor(s), Chief of Staff, journalists and other editorial staff• Engaged with the general public and investigated possible story leads as the first point of contact between the public and the publication• Developed strong networking skills• Developed sound telecommunications skills and phone etiquette• Demonstrated good time management skills and an understanding of deadlines• Enhanced knowledge of news and current affairs, whilst developing a true sense of newsworthiness• Became familiar with the inner-workings of a major newsroom• Became proficient in print based IT programs such as CyberPage and News Explorer• Acted as a filter for the main publication email server, categorising relevant information to be handed to the Chief of Staff and Editor(s)• Assigned to the daily Street Talk (vox pops) section of the publication, displaying a willingness to source out necessary information and opinion from the general public• Utilised office equipment and undertook strict maintenance of that equipment• Trusted with company cars for assignments and the purchasing of dinners for night staff

• Undertook a successful election campaign, utilising public relations work and advertising• Organised a sell out concert, branded the biggest O Week concert in Australia by Triple J• Managed a budget of $30,000 for O Week festivities• Sourced high quality bands, working with their management to secure their services for the concert• Further enhanced networking and communications skills• Worked within a student representative council to benefit the greater good of student life on campus• Worked independently to meet deadlines in high pressure, time constrained situations• Developed reports and meeting items for archiving and discussion• Acted as a team leader for the organisation and running of various events