Senior Director
Responsible for the creation and implementation of the PL&T Vision, a comprehensive business plan authored in support of Service Lighting & Electrical business-to-business expansion initiatives.• Developed and executed a comprehensive plan to completely reinvent the PL&T brand raising market awareness and customer acceptance of the brand.• Directed the creation of all aspects of the PL&T line and all customer facing marketing materials, labeling and packaging.• Implemented a revised Product Development Process, streamlining new product identification through cross functional collaboration, improving speed to market.• Identified and recruited local NEMRA representation instantly raising brand acceptance and product penetration in the greater Dallas area.