Mitch Corlett Email & Phone Number

Washington Dc-Baltimore Area

Washington Dc-Baltimore Area

Washington D.C. Metro Area

Healthcare Technology Company: Pivotal is a dynamic market analysis and real estate optimization platform for Healthcare business planning.- Established marketing department, implementing new go-to-market strategies, procedures, and processes for healthcare technology start-up in Series A funding stage.- Coordinated implementation of marketing projects into product development, sales, and customer success processes for the Pivotal SaaS product.- Developed and revamped new and existing marketing and sales collateral for hospital and health system executives and healthcare real estate developer buyer persona audiences, including website design and implementation (Wordpress), email campaigns, sell sheets, white papers, and videos. - - Worked with counterparts at partner company Optum to develop co-branded marketing collateral.- Established email marketing process (Mailchimp), including template design and basic html development, prospect list and lead lists, automation steps and workflows, and reporting procedures for weekly email campaigns to prospects and leads.- Administrator for Dynamics 365, developing marketing and sales prospect lists, cleaning up incomplete and deprecated information, and integration of Dynamics database with Mailchimp for seamless integration of marketing procedures across platforms.- Led production process for marketing videos, including voiceover script development, footage selection, and feedback for in-house videographer.- Collaborated on the creation of formalized brand style guide with product development team, ensuring consistent brand appearance across entire customer lifecycle.- Developed and implemented event marketing plans for multiple national conferences.- Reduced costs by bringing outsourced marketing procedures in-house.

Bethesda, Maryland

- Created and implemented marketing and sales go-to-market strategies and supporting tactics for Fortune 100 clients in the Technology and Health Insurance industries, for both B2B and B2C audiences.- Developed messaging and positioning frameworks for new or revamped client products, including key themes, supporting messaging, proof points, and customized messaging for unique marketing personas. Messaging was market-read, and used by clients for broader creation of website messaging, pitch decks, etc.- Developed initial marketing collateral for new client services—including service names, logo creation, new website designs and implementation, and social media accounts.- Performed qualitative interview research of key internal stakeholders and prospective and existing customers for key needs, wants, and expectations from client products and services. Briefed clients on interview outcomes and key themes and focuses emerging from research, including key areas of opportunity.- Managed production process for B2B direct mail and email direct response campaigns, including creation of project timelines, various operational tasks, and vendor management. Led weekly status calls with clients, including PowerPoint presentation creation.- Primary editor for many projects, including the proofing, editing, and QA testing of client and internal collateral like white papers and website pages.

Washington D.C. Metro Area

- Wrote and edited all company content and collateral - published in American Cities Business Journals, HR Examiner, Glassdoor for Employers, DC-SHRM, company blogs. Implement content and collateral into targeted marketing campaigns to B2B buyer personas. Content types and channels included: blogs, white papers, webinars, in-person presentations, social media and email.- Administrator for company's CRM and marketing automation system (Hubspot). Built and implemented buyer personas, lead capture, lead qualifications, buyer's journeys, marketing automation, metrics, and account-based marketing approach. - Conducted research to identify and qualify opportunities for new client acquisition.- Experimented with and implemented targeted PPC campaigns on Google Adwords, Facebook, and Twitter platforms.- Project Manager for 2014 and 2016 website redesigns (Wordpress and Hubspot), coordinating all aspects of design and implementation with vendors. Responsible for ongoing website maintenance, updates, analytics, and improvements. Increased website traffic by 1000% or more, depending on metrics used.- Curator of monthly staffing newsletter, sharing the latest research and perspective on the trends and big ideas in leadership, hiring, HR, people management.- Managed company social media presence - Facebook, Twitter, LinkedIn, and Google+.- Developed recruiting message and unique job advertisements to help recruit talent to client management and executive positions.

Columbus, Ohio Area

- Promoted to Resolution Specialist position within 6 months of start date.- Assisted current or prospective Rolls-Royce, BMW, and MINI owners by providing expert knowledge through phone or e-mail direct contact, and empowering customers with their own reference resources when available.- Researched and resolved customer requests and concerns through coordinated efforts with dealer management and BMW of North America field management teams, in order to increase customer loyalty and ensure customer brand satisfaction.- Trained new and veteran employees on Rolls-Royce, BMW, and MINI ConnectedDrive systems, through presentations, handouts, and hands-on product training, ensuring customer satisfaction through employee understanding.- Product specialist for BMW ActiveE and i Brand electric vehicles. Technology/ConnectedDrive product specialist.- Managed and tracked all customer and corporate interactions using Oracle's Siebel CRM.- Awarded Four Pillars Award – December 2012

Columbus, Ohio Area

- Helped facilitate Get Ohio Businesses Online events, forming friendly, powerful relationships with local business owners throughout Ohio. - Promoted Google's local brand presence among hundreds of small/medium sized businesses and trade organizations. - Trained business owners to utilize the Intuit Website Builder and verify their Google Places page, ensuring control over accurate, professional web presences attuned to the needs of their businesses.- National initiative was cancelled.

Columbus, Ohio Area

- Created empathetic, personal connections with restaurant patrons in order to intuitively anticipate their needs and solve problems, promoting brand loyalty and strong word-of-mouth satisfaction. - Managed off-site events – such as Northwestern University's Dillo Day festival– to promote passionate brand engagement, providing swag and brand information. - Took charge of "Dudewich" campaign targeting new customers, bringing in 200+ customers from surrounding local businesses.

B.A., English, Creative Writing, Psychology

Education record