Provided creative support for PR and advertising agencies, Fortune 500 brands and bootstrapped startups for 20+ years. Driven strategic creative development for award-winning campaigns and has produced everything from commercial-quality content to scrappy social executions. Responsible for launching the live action Hamburglar for McDonald's and their All Day Breakfast menu. Helped launch Walmart on Twitter with a new voice that earned headlines and once got Alfonso Ribeiro to do the Carlton while holding a Klondike bar. Went viral penning, "The Most Amazing Press Release Ever Written" that Alyssa Milano (boyhood crush) and David Pogue (NYT editor) retweeted, making it trend on Twitter. Done a lot more, some of which never saw the light of day, other stuff clients and media loved. If you want to learn more, let's chat live in-person, on Zoom or Teams or whatever platform has been developed since this post was created. Portfolio: www.mitchdelaplane.com.
Listed skills include Media Relations, Public Relations, Copywriting, Corporate Communications, and 19 others.