Mitch Dent Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Happy to begin working on news businesses...adding Consumer Shows and Media Pulse!

Toronto, Canada Area

Blue Ant Media engages passionate audiences worldwide across multiple platforms, and is expanding its robust Canadian media offering, with growth on both traditional and digital platforms.Accountable for Blue Ant's advertising revenues for Canada + Group Publisher for Cottage Life Print and Digital, MobileSyrup and Animalogic, + leadership for Blue Ant Plus. * Growing the Media businesses, including revenues originating from the 7 station TV portfolio, multi-platform engagement built around Cottage Life, and the rapidly expanding digital offerings including mobilesyrup.com and digital offerings targeted to millennials, gaming lifestyle, and French Canada.* Accountable for the bottom line profitability and growth of the Cottage Life Content franchise, and the MobileSyrup, and Animalogic digital businesses* Growing the Blue Ant Plus business, specializing in client video creation, custom content, social media management and amplification.

Toronto, Canada Area

Rogers Media is a dominant player in Canada’s media ecosystem, with leading positions across radio, TV, sports, magazines and digital media. Front-line accountability for transforming Rogers’ traditional “silo” sales model into a modern organization adapted to the changing media landscape. Built a team to integrate advertising and content across multiple platforms – TV, Digital, Publishing, Radio, and Events – as well as all forms of customized and branded content. Reporting to the CRO of the newly-created Media Sales Group.■ Delivered record revenue and profits from integrated and content sales across two consecutive fiscals by creating “media agnostic” functional teams and an internal ad agency. Managed P&L for all Content sales initiatives.■ Increased partner satisfaction and transformed team capabilities to solve complex multi-platform content and advertising needs for many of Canada’s most powerful marketers, including leaders in packaged goods, automotive, and retailers including Walmart, Canadian Tire and Loblaws.

Toronto, Canada Area

Accountable for revenue, integrating the City acquisition into Rogers, establishing the Sales effort and growing the business. Reporting to President, Television.■ Successfully merged City and OMNI businesses into newly-formed Rogers TV Sales, creating an efficient structure and a culture that delivered industry-leading growth in consecutive years (key City business grew 35% within three years).■ Established the Rogers TV Sales Marketing Solutions team, allowing customers to deliver a synergistic message both within content and across multiple ad platforms under strong brands like Breakfast Television, Cityline, Chatelaine, The Bachelor and Canada’s Got Talent. Doubled the business within the first two years of ownership.■ Leveraged strong industry relationships in to new, more comprehensive deal structures with major Canadian agency groups. Built revenue and market share with every major player in the media buying business.

Toronto, Canada Area

Accountable for centralizing the sales structure and growing revenues for Canada’s Leading Magazine Publisher across brands such as Maclean’s, Chatelaine, Flare and Canadian Business. Reporting to President, Rogers Publishing.■ Centralized and integrated disparate magazine sales groups to better serve customers and to deliver industry-leading results year after year. Grew market share consistently, and doubled a low growth business within seven years.■ Built from scratch a $20MM integrated sales and promotional business for magazine and web, firmly establishing industry leadership. Managed P&L.■ Personally created and launched the Glow business via an innovative, multi-platform relationship with Shoppers Drug Mart, which took over leadership of the magazine beauty category and delivered substantial profitability consistently during my tenure. Managed P&L.

Canada’s dominant media brand in the parenting space, with magazines targeting young families and pregnant women, and with brand extensions into sampling, data, book clubs, events, TV and radio.President (1995 – 1999)General Manager and Publisher (1990 – 1995) Led one of Canada’s most successful media entrepreneurial growth enterprises, ultimately positioning it for sale to Rogers Publishing and US interests.■ Working with founder Bev Topping, grew Today’s Parent from a small niche player into Canada’s leading authority on parenting across multiple channels. Grew the business from $2MM in sales to almost $20MM, creating Canada’s first true multi-dimensional magazine brand with businesses in magazines, web, hospital sampling, baby photography, database, book clubs, radio syndication, and television (partnerships with YTV and CBC).■ Refinanced the business on three occasions, and facilitated the sale of Today’s Parent sampling, baby photography and database businesses to Hasco International in 1997.■ Managed the seamless integration into Rogers Publishing.

Toronto, Canada Area

Toronto, Canada Area