Mitch Duckler Email and Phone Number
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With over 25 years at the intersection of brand strategy and business growth, I guide Fortune 1000 companies through the evolving challenges of brand differentiation. As managing partner at FullSurge, my expertise spans global brand strategy, customer segmentation, and innovation, shaping brands across various sectors, from consumer goods to B2B industries.At FullSurge, we partner with brand and marketing executives aiming for ambitious growth and improved profitability. From redefining brand identity to leveraging corporate, product, and service brands for profitable growth, our team of experts, each with 25+ years of experience, is committed to turning strategic challenges into opportunities.Our specialty is creating tailored solutions for brand leaders, such as:𝐁𝐫𝐚𝐧𝐝 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐫𝐬𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: To identify a meaningful and compelling point of difference for a brand.𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Determine the answers to four critical questions that are equally relevant for all brands.𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: To build and maintain a portfolio of world-class brands that achieve competitive advantage in the marketplace.𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Identify the optimal organizing principle and hierarchy to support the brand's architecture.𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: To leverage an existing brand asset to drive profitable business growth.𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Determine the brand's intangible associations to connect with customers on an emotional level.Our portfolio includes transformative strategies for leading brands like Boeing, Kellogg’s, and NBC Universal, demonstrating our commitment to strategic brand evolution.My upcoming book, 𝑇ℎ𝑒 𝐹𝑢𝑡𝑢𝑟𝑒-𝑅𝑒𝑎𝑑𝑦 𝐵𝑟𝑎𝑛𝑑, offers insights from conversations with over 40 Global 1,000 CMOs, exploring strategies for brands to navigate shifting technologies and societal trends. This follows my Amazon.com best-seller, 𝑇ℎ𝑒 𝐼𝑛𝑑𝑖𝑠𝑝𝑒𝑛𝑠𝑎𝑏𝑙𝑒 𝐵𝑟𝑎𝑛𝑑, where I tackled digital age brand monotony, providing a roadmap for brand indispensability.I invite brand and marketing leaders to explore how 𝑇ℎ𝑒 𝐹𝑢𝑡𝑢𝑟𝑒-𝑅𝑒𝑎𝑑𝑦 𝐵𝑟𝑎𝑛𝑑 can equip your brand for tomorrow's challenges. For a deeper dive into our strategic approach and success stories, reach out on LinkedIn or email me at MDuckler@fullsurge.com. Discover more at www.FullSurge.com.Let's shape a future where your brand not only thrives but leads with innovation and unparalleled customer engagement.
Fullsurge
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Brand Strategy Consultant | Managing PartnerFullsurge 2012 - PresentEvanston, Il, UsFullSurge is a brand and marketing strategy consulting firm that helps clients accelerate business growth. We do this through focusing on the following practice areas and service offerings:BRAND STRATEGY:o Brand Positioningo Brand Architectureo Brand Experienceo Brand ExtensionMARKETING STRATEGY:o Segmentationo Value Propositiono Go-to-Market Strategyo Measurement & MetricsWe believe senior-level engagement is critical to successful outcomes. Our model leverages experienced talent with knowledge acquired from working on a variety of strategic challenges across a wide range of industries. The average tenure of experience for the FullSurge leadership team is nearly 25 years.
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Brand Strategy Consultant | Senior PartnerVivaldi Partners 2011 - 2012New York, Ny, UsVivaldi Partners Group is a global brand and marketing strategy consulting firm that unlocks innovation and growth opportunities for brands and businesses. While at Vivaldi Partners Group, I served in a lead partner role for important client brand strategy engagements. I also facilitated seminars and workshops for the Institute for the Study of Business Markets (ISBM) and for the International Association of Business Communicators (IABC). -
Brand Strategy Consultant | PartnerProphet 2002 - 2011San Francisco, California, UsProphet is a global brand and marketing strategy consulting firm. During my tenure at Prophet I served in a lead client partner role for multiple Fortune 500 clients— including U.S. Cellular, Deloitte, Kellogg’s, Best Buy, NBC Universal, Wrigley, The Home Depot, General Electric and ExxonMobil—helping them to develop global brand and marketing strategy. I also led new business development pursuits for the firm, which included both identifying new opportunities within existing client relationships as well developing and converting new prospects for the firm. In terms of firm leadership and development, I co-led a 7-person, cross-office task force to develop and launch Prophet’s innovation practice area and also co-led a firm-wide initiative to redefine Prophet’s point of view, methodology, frameworks and deliverables for brand positioning service offering.In addition to my client service delivery, business development and firm leadership roles, I chaired the 2007, 2008, and 2009 American Marketing Association (AMA) Strategic Marketing Conference, which included assembling a 6-person executive committee, shaping the conference’s agenda, and recruiting a full roster of high-profile speakers. -
Innovation Strategy Consultant | Senior AssociateKuczmarski & Associates 2000 - 2002Chicago, Illinois, UsWhile an engagement manager for K&A, I led an integrated K&A/client team to develop a portfolio of new product concepts. The top concept and prototype resulted in the client’s most successful new product launch ever—$100M at retail in Year 1—and earned it the BrandWeek New Product of the year award for the food category. Additionally I was active in the area of expertise marketing. I delivered speeches and facilitated workshops for the Institute for International Research (IIR) and the Product Development and Management Association (PDMA). I was also a guest lecturer for the Northwestern University Kellogg Graduate School of Management on the topics of brand marketing and new product development. Finally I published articles in Brandweek and Marketing News on new product development and brand marketing. -
Consumer Insights ConsultantThe Coca-Cola Company 1995 - 2000Atlanta, Ga, UsI was selected as one of four (from a candidate pool of 50+) to help launch a new brand and marketing strategy consulting service for external Coca-Cola National Accounts. The portfolio of clients consisted of large, multi-national restaurant chains, including: Burger King, Wendy’s, Subway, Boston Market, Hardee’s, Arby’s, and Long John Silver’s. The scope of consulting topics included: 1) consumer segmentation, 2) consumer behavior, and 3) global brand strategy issues with senior-level client executives (CEOs, CMOs, and BU Presidents). Projects included strategic, actionable recommendations for application to clients’ overall (i.e., non-beverage) business. -
Brand ManagerUnilever 1991 - 1995Blackfriars, London, GbAs brand manager, I was responsible for developing brand and marketing strategy for key Unilever brands and presenting and gaining approval for brands’ 3-year Marketing Plan, which included determining strategy, financial projections, new product introductions and marketing support. I was also responsible for driving brands’ P&L performance. -
Account RepresentativeUnisys 1985 - 1989Blue Bell, Pennsylvania, UsWhile at Unisys, I exceeded 125% of annual quotas on hardware, software, and services over my four-year tenure. I developed approximately 40% of sales activity from new and competitive accounts, and was appointed to Unisys Worldwide Legion of Honor in 1988 and 1989.
Mitch Duckler Skills
Mitch Duckler Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing -
University Of Minnesota - Carlson School Of ManagementBusiness
Frequently Asked Questions about Mitch Duckler
What company does Mitch Duckler work for?
Mitch Duckler works for Fullsurge
What is Mitch Duckler's role at the current company?
Mitch Duckler's current role is Strategic Brand Growth Expert | Bestselling Author of 𝑇ℎ𝑒 𝐼𝑛𝑑𝑖𝑠𝑝𝑒𝑛𝑠𝑎𝑏𝑙𝑒 𝐵𝑟𝑎𝑛𝑑 & 𝑇ℎ𝑒 𝐹𝑢𝑡𝑢𝑟𝑒-𝑅𝑒𝑎𝑑𝑦 𝐵𝑟𝑎𝑛𝑑 | TEDx Speaker | Founder & Managing Partner at FullSurge.
What is Mitch Duckler's email address?
Mitch Duckler's email address is md****@****ail.com
What is Mitch Duckler's direct phone number?
Mitch Duckler's direct phone number is +131245*****
What schools did Mitch Duckler attend?
Mitch Duckler attended University Of Michigan - Stephen M. Ross School Of Business, University Of Minnesota - Carlson School Of Management.
What skills is Mitch Duckler known for?
Mitch Duckler has skills like Marketing Strategy, Segmentation, Customer Insight, Brand Architecture, Brand Management, Strategy, Competitive Analysis, Integrated Marketing, Marketing, Product Development, Marketing Management, Market Research.
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