Mitchell Romano Email & Phone Number

Troy, Michigan, United States

Leads GTM strategy for award-winning, platinum Siemens digital engineering software partner. Researches, designs, and develops marketing campaigns and materials with a storytelling approach translating features into benefits and outcomes to connect with prospects and customers. Executes and analyzes demand generation and nurture campaigns with a manufacturing focus across multiple industries, solutions, services and products. Champions strategies, plans, and processes, manages projects, personnel and advocates to deliver an exceptional customer experience. Coaches, mentors, and inspires others to understand a positive, differentiated experience with happy engaged customers is our key to success.Designs, develops, implements, integrates and analyzes multiple marketing channels; web, email, social (SMM), organic search (SEO), video, webinar, blog, user groups, tcase studies, whitepapers, forums, etc.

Ann Arbor, Michigan

Utilized Sprint methodology to champion the launch of a high-risk transportation service in record time and under budget. Led a nationwide, cross functional team to develop training, communications, and operational processes to achieve exceptional on-time performance for customers. Delivered an excess of $600K incremental revenue for the organization.

Ann Arbor, Mi

Led Customer Experience Strategy. Developed company first Customer Experience Journey Map, managed customer and employee interviews to identify opportunities. Executed Customer Satisfaction survey strategy and used insights to develop and enhance company products and services resulting in $1M of incremental revenue.

Ann Arbor, Mi

Championed project to redesign customer portal used by 30,000 customers daily. Developed project plans, partnered with agency and IT teams, supervised multiple teams, surveyed and advocated for customers to deliver B2B customer portal on-time and under budget. Increased customer satisfaction of users by 5% and grew sales revenue.

Performed detailed cost and revenue management analysis for existing and new customers to develop options to present to sales for customer negotiations. Partnered with sales managers to ensure pricing strategy supports business objectives. Analyzed shipping characteristics and patterns to identify opportunities for increased yields, improved network density, and costs.

Dearborn, Michigan, United States

Managed the operation of a customer relationship center with four direct reports to support Ford Performance Parts and Shelby Automobiles. Responsible for parts warranty and customer goodwill management. Served as specialist of parts products, ensuring correct vehicle specifications for warranty supplements, installation manuals, sales catalogs and marketing/press materials.

Dearborn, Michigan, United States

Lead the marketing, communications, and activation for Ford Performance in support of Ford Motor Company new product launches. Optimized mobile marketing assets to support branding initiatives and events. Responsible for project management, logistics, vehicle procurement, creative development, vendor relations, media promotion, results analysis and budget management in excess of $1M.