Mitchell-Anthony Watson Email & Phone Number

Kingston, Jamaica

Kingston, Jamaica

The company focuses on fresh, innovative and effective ideas to change consumer behaviour while also training our clients on how to drive sales & brand growth through targeted marketing initiates. This also allows us to do what we do best in identifying and communicating your brand story. We focus on identifying change so we can pivot & navigate for success.

Kingston , Jamaica

214 Spanish Town Road, Kingston 11, Jamaica W.I

• Managed the marketing (brand & trade) budget for the period 2014 -2017 of US$7.02 – US$5.2 million while reducing expenditure YOY 2014 -2017.. Managed & worked with over 35 persons to successful drive sales & brand growth.• Renegotiated the credit terms of leading suppliers while developing & executing an integrated marketing / communications strategy to support corporate revenue goals & brand awareness, delivering 89% growth YOY.. Improved the response rate by 80% via a $63 million+ media campaign (TV, radio, outdoor).• Increased market share (volume and value) by 4% points and grew brand power from 60 -70%.• Launched 14 major marketing & sales campaigns 2014 -2017 leading to increased in sales of 26 -48%.

Sandals Resorts International , 5 Kent Avenue, Montego Bay, Jamaica W.I

• ATL –Specific: Worked on all creative processes and decisions regarding agency and in-house projects, choosing effective above-the-line media campaigns.• Had oversight responsibility for Marketing, Sales and Public Relations Managers to devise and implement all print, broadcast and online advertising. • Conceptualize and execute sales, marketing and experiential activities • Sandals / Beaches Resorts- Specific: Had oversight responsibility for hotel Public Relations Managers to ensure media related trips and events run smoothly and effectively.• Devise and implement public relation activities including the relaunch of key events.• Managed staff and guest relationship programmes to including awards, seasonal parties.

Montego Freeport, Montego Bay, Jamaica W.I

• Responsible for the production, marketing and sales of four key brands leading to increased revenues.• Established a strong brand image for the company through key marketing initiatives.• Planned and managed sales and marketing budgets of over $315,000.00US • Worked along with manufacturing and key accounts managers to establish production and sales forecasts.

Caribbean Producers Ltd, Montego Bay , St James, Jamaica W.I

Field Marketing and Country Manager for Jamaica and the Northern Caribbean Inclusive of Belize) • Held responsibility for building organizational infrastructure to strengthen projected growth of the brand in the region.• Planned and administered sales and marketing budget of $2.8 Million US. • Secured over 80% marketing penetration in the region while increase profit in all segments of the market.• Managed all regional distributors relationship inclusive of government officials.• Manged product pricing and MC's per sku's while in addition to new product development and investments through an IRR and NPV analysis.• Recruited, trained and managed both sales and marketing staff. • Secured revenue increases leading to record profits of $2.5 to $4.5 Million US annually over a three year period.• Developed key account profiles, established brand awareness campaigns.