Responsibilities include:• Synthesizing research insights, global trends and marketplace needs to craft the strategic roadmap, positioning and product strategy for the global WWE toy line.• Growing the business by identifying new consumers and reaching them with targeted product, advertising and media.• Crafting marketing messaging and developing compelling creative that is used to drive the business globally, continually delivering ads that test and perform more effectively than industry benchmarks. • Managing the strategy and execution of a multimillion dollar marketing plan including a sponsorship which improved its efficiency by realizing a 43% increase in impressions from 2012 to 2013.• Collaborating with the licensor and global subsidiaries to create product segments that drive incremental business including a $5MM segment tied to a brand tentpole and a $15MM segment that capitalized on brand heritage and industry trends. • Managing the P&L while delivering a profitable line which includes over 300 SKUs.• Leading a collaborative team across multiple disciplines including global marketing, packaging, design, development and PR.

Responsibilities included:• Development of positioning for multiple AAA video game releases based on the analysis of consumer research, competitive releases and THQ’s internal product portfolio.• Management of the marketing and media strategy for the launch of two brand extensions which grew the business by appealing to a non-traditional audience. • Creation of a Facebook application designed to incentivize WWE video game enthusiasts to evangelize a game’s brand message to non-enthusiast friends.• Forecast of sales driven by the analysis of software and hardware trends.• Coordination with external partners including Mattel, Mad Catz and Topps to create robust transmedia marketing launches.

Responsibilities included: • Transition of the line from carrying the Six Flags license to the owned Banzai brand including the development of the brand’s positioning and line look. • Identification of new product opportunities based on consumer trends resulting in the creation of a new TV driven segment of products.