Director Of Digital Strategy And Communications
Current• Develop and execute communications and digital content strategy across multiple channels, including consumer website, email, and social media. • Supervise cross-departmental team to increase traffic to organization’s educational website, Medicare Interactive (www.medicareinteractive.org), which received over three million visits last year. • Direct strategy to increase consumer leads and email subscribers, increasing email subscriber base from 15,000 to over 120,000 subscribers.• Manage organization brand, ensuring clear and consistent messaging of mission and priorities across all channels. • Maintain content and technical aspects of the organization’s primary website (www.medicarerights.org), ensuring that content is current, accurate, and accessible to a wide variety of audiences. Led redesign of the website in 2020. • Regularly pitch stories to members of the press, positioning the Medicare Rights Center as an expert source of Medicare information and policy insight. • Established a centralized tracking system to analyze KPIs of digital activities and provide ongoing tracking of campaign results to inform overall strategy impact.