My diverse background means that I can help you create everything from a personal brand to concrete social media strategies for growth and engagement of a global business. My focus is on Instagram where I've built my personal brand from completely non-engaged followers to over 10,000 engaged followers, multiple partnerships with top companies in the cycling/sports industry, a blog, and long-lasting relationships.

As the Social Media Manager at Fulcrum Wheels, I led comprehensive social media strategies, focusing on platforms such as Instagram, Facebook, TikTok, and LinkedIn. In this dynamic role, I leveraged my creative thinking and digital marketing expertise to curate engaging content, incorporating a select share of my own photos and videos showcasing Fulcrum's products. This collaborative approach involved working closely with a creative team to ensure a diverse and compelling content mix.My contributions extended beyond content creation to strategic collaboration with the marketing team, participating in remote strategy meetings and providing valuable insights. Notable achievements include playing a pivotal role in the successful launch of groundbreaking products like the Speed 42 and 57 Wheels, Red Zone Carbon, and Speed 25, where I provided instrumental support.A key aspect of my role involved influencer marketing and community management. I orchestrated impactful partnerships with well-known ambassadors, elevating brand credibility and reach. From sourcing new ambassadors to managing ongoing partnerships, I played a crucial part in fostering a vibrant and engaged community.Additionally, I provided excellent customer service through social media channels and contributed to Fulcrum's success by consulting on key strategies with the marketing team. Throughout my term of service, I demonstrated adaptability, flexibility, and a keen eye for competitor analysis, leaving an indelible mark on Fulcrum's social media landscape.

As the Head of Community at le melo, I oversee all aspects of community management, influencer marketing, content creation, and social media marketing. My role involves organizing and sponsoring relevant events both online and offline across the EU, as well as acquiring and managing influencers and brand partners for our Rider's Club ambassador and affiliate marketing program.In addition, I am responsible for overseeing content marketing initiatives, including working to produce content through photography, videography, and copywriting, as well as managing our social media channels. I work closely with our content agency to coordinate content and social media marketing strategies, constantly evaluating our competitors and our brand to improve our KPIs throughout our marketing strategies.As the Head of Community at "le melo", I am committed to building and fostering a strong community and brand image across the EU, and I am always striving to stay up-to-date with the latest trends and best practices in community and influencer marketing, content creation, and social media marketing spaces.le melo | Sports nutrition to optimize your performance - Enjoy the ride!

Cycling Columnist and consultant for all things cycling.

Effectively utilizing knowledge of the brand and products to increase retail sales. Co-managing @rapha_berlin Instagram, photographing and editing content for use on the @rapha_berlin social media channels, coming up with content strategies, and engaging the community through in-depth marketing tactics that transferred to sales and engagement in the clubhouse.I was also part of the development and test team helping to dial in the structure for social media across the entire Rapha Clubhouse network.

Assisting on the sales floor, in the cafe as a barista, and with the @rapha_berlin social media channels.I was also in charge of producing the 2020 Retail Strategy Presentation for Rapha Berlin. This corporate video entailed scripting and filming interviews with staff members, capturing the atmosphere of the Clubhouse, and all post-production (video editing, color correction, audio mixing).

My role consists of:- Planning and executing social media strategies across @squirtcycling Instagram to raise brand awareness and increase overall sales in Europe. - Influencer marketing - Organizing a team of ambassadors across the EU- Content Creation - Photography, editing, copywriting, and video editing- Organizing collaborations with complimentary brands across the industry to increase overall reach- Engaging with content daily

Health and Wellness practice. I utilized different coaching methods, nutrition/supplements, but mainly used LifeStream Generator for cellular rejuvenation and mindfulness events.