Faith Mitchell Email & Phone Number

Akron, Ohio, Us

Owner of the digital conversion funnel across several brands; analyze and identify digital opportunities, recognize frustration in user behavior, and recommend strategic, technical, and operational changes to improve website conversion.Perform ongoing analysis on site performance, customer journeys, marketing campaigns, products and promotions that results in actionable insights and identifying revenue opportunities. Adobe Analytics SME; design, build, automate and deliver performance reporting; responsible for accuracy of data collection; training of users across the organization; advance analytics capabilities by suggesting new tracking methodologies.Provide analytics support across all levels of the company, from operations to leadership; create automated processes, self-service dashboards, and deep dive analysis; be the data-driven partner in company initiatives.Interview, train, and provide ongoing support to cross-functional analysts.

Toronto, On, Ca

Establish an end-to-end digital analytics program to drive Precision Nutrition’s marketing objectives for all channels. Lead a team of analysts in implementation, analysis, and ongoing optimization: using data to enhance campaigns, A/B testing, customer journey, and media mix.Drive growth through channel and website optimization, audience segmentation, and strategic marketing. Forecast sales and set goals for marketing initiatives. Present insights and recommendations to C-suite leaders and investment firm. Interim Manager of Paid Advertising, overseeing agency execution and responsible for profitability of all paid advertising campaigns.Industry Tools: Heap Analytics, Google Analytics, SalesForce Marketing Cloud, Snowflake, Alteryx, Tableau, Data Studio, SQL

Coppell, Texas, Us

Business owner of digital analytics, site optimization, and marketing insights. Responsible for accurate and efficient implementation of Adobe Analytics and Adobe Target to power customer intelligence and personalization in real-time. Support marketing, online merchandising, UX and customer insight teams with actionable data and solutions.

Dallas, Tx, Us

Use data and analysis to support merchandising strategies for all Southwest products, multi-channel marketing campaigns, and conversion across all digital platforms.Managed a contract team responsible for a computer learning project that analyzed email content and creative, resulting in improved performance of email campaigns.Experience using: Adobe Marketing Suite, Oracle Responsys, Alteryx, Teradata (SQL), Tableau

Dallas, Texas, Us

• Monitor the Neiman Marcus brand websites using daily health reports and perform adhoc analysis on any variances that could impact business• Build custom reporting dashboards and perform ad-hoc analysis to enhance user experience, drive product conversion goals, and support multi-channel marketing campaigns• Research site errors in Adobe Analytics and escalate defects to the proper internal channelsExperience Using: Adobe Analytics, Clicktale, Hadoop

St. Louis, Mo, Us

Lead analyst on a high-profile client. Accountable for testing, analysis, reporting, and recommendations on all digital / direct marketing channels. SME for Adobe Analytics and Google marketing platforms. ● Developed ongoing reports and dashboards utilizing BI tools that allowed for more efficient performance analysis and quicker adjustments to marketing strategies.● Supported A/B testing that increased direct mail response rate, email engagement, and Paid Search ROI.Experience Using: Adobe Analytics (SiteCatalyst / Omniture), Google Analytics, Webtrends, Alteryx, Microsoft SQL Server, Tableau, Exact Target, Litmus, Google Adwords, Bing Ads

San Antonio, Tx, Us

• Produce P&L statements, business reviews, and customized reporting solutions to support sales team and their customers• Help win new business by creating presentations, securing vendor discounts, and completing RFPsExperience Using: Microsoft Office Suite (including Access, Excel, and PowerPoint)

Seattle, Wa, Us

- Human Resources: Hired and trained all store employees and processed payroll- Inventory Management: planned store inventory levels and promotions - Business Success: Utilized P&L to implement measures to decrease costs and increase revenue. Exceeded business standards in store cleanliness and customer service.

Minneapolis, Mn, Us

- Worked under Executive Team Leaders to learn how to manage each department in the store: Asset Protection, HR, Logistics, and Merchandising. - Presented undergraduate thesis on recruiting business executives in retail.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Education record