Owner-Operator of a boutique digital marketing agency founded in 2015. Five by Five specializes in reputation management, retention management, and social & digital marketing for elite independent restaurateurs.

Marketing Director / Client Marketing CoachFor over 20 years Aspire has been helping the owners and leaders of small businesses achieve new levels of success. We focus on helping those who are expert in their craft become equally powerful as professional business operators.• Collaborate with the business team in the development of branding and corporate identity initiatives.• Identify short-term and long-term scheduling, budget, and resource needs, including expenditures.• Understand key marketing performance metrics and tracking tools to provide market research, competitive analyses, campaign results, and trends in order to translate results into actionable insights.• Lead the development of marketing plans working closely with clients, management, creative and content teams, and distribution partners, to grow audiences for our services.• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.• Conduct customer, brand and product/service research initiatives.• Develop innovative advertising, public relations, and social/digital media.• Negotiate with media partners to guarantee advantageous contracts.• Work with new business development team to meet or exceed sales goals.• Develop and manage relationships with agency providers, consultants, freelancers, and other suppliers. • Stay up-to-date on emerging marketing tools and techniques that may benefit Aspire.• Coach Aspire clients on best practices in the areas of sales, marketing, social media, reputation management, and video production.

North America’s leading coaching and consulting company serving automotive repair shop owners. Driving profits and dreams home for members and associates through honest coaching and integrity. Re-engineering misguided belief systems by focusing on successes and learning from mistakes.• Accountable for strategy, planning and execution to drive regional net revenue growth, client loyalty and annual sales revenue targets.• Recruited, trained and managed team of professional sales consultants.

Utilized consultative, solution-based sales approach to generate leads, develop prospects and create long-term radio advertising clients and partners for a six-station radio cluster. • Doubled revenues from initial client-list in first year. • Collaborated to promote various organizations and events including; KPND Ski & Board Parties, DSBA, Lakedance International Film Fest, and Long Bridge Swim. • Planned, coordinated and executed promotional events and live music concerts for both private and nonprofit organizations. • Performed as artist liaison and live sound engineer to touring national recording acts James McMurtry, Jackie Greene, Maria Muldaur, Serena Ryder, Bob Schneider, Malea McGuinness, Shook Twins, Holly McGarry and others.

Provide private clients with business development, sales, marketing and media consulting services to drive existing sales and develop new sales channels. PR writing and distribution, audio and video production, traditional and social media planning and SEO. Notable projects include; • Project Management of E-commerce launch for Gander Mountain, Inc. (GMNT) a publically held outdoor sporting goods retailer with over $1B in annual sales. • Development and management of The Radio Flyer, a custom publication for Blue Sky Broadcasting. Created all sales collateral and coached sales staff on client pitches. • Developed and executed social media plans to drive homepage SEO for clients including Lignetics, Inc, Snowmass Alpacas, and Sandpoint Charter Schools.

Head Dude / Founder / President / CEO / Director of Sales & Marketing / Creative DirectorFounded high-tech telecommunications/marketing company to fill an identified market opportunity in the motion picture industry. Crafted corporate vision and leadership strategy to accelerate growth in niche industry, built long-range strategic plan and formulated short-term financial and operational goals. Directed all aspects of company's day-to-day operations and national presence. Reported directly to Chairman and parent board. • Recruited and led diverse team of creatives, technicians and administrators to develop and bring service to market in under four months on a shoestring budget. • Negotiated strategic corporate alliance with the worldwide leader in voice processing and telecommunications services, allowing immediate penetration into 26 major US markets. • Achieved competitive advantage by adopting marketing platform conforming to consumer habits, generating 30 percent higher inventory yield per site over competition. • Exceeded projections of corporate contract procurement by closing deals with national theater chains including Cineplex Odeon, United Artists and Sony Theatres. • Developed all advertising collateral, managed sales team and closed company's largest advertising contracts with MGM/UA, Twentieth Century Fox, and Trimark Studios.

Founder & CEO / President / Principal / Creative Director / Director of Sales & MarketingFounded and built full-service advertising agency from the ground up. Pitched, closed and acted as lead creative on all accounts. Supervised collaboration with all creative and technical disciplines to research & create electronic, print, DM and PR campaigns. Evaluated, negotiated, bought and audited all media and production. Managed all operations and creative aspects of company with poise in an environment of strict and brutal deadlines.• Forged company reputation for achieving "top-of-mind" results on limited budgets.• Created direct market automotive news magazine to promote regional dealer group in answer to control concerns and rising costs of newspaper advertising.• Developed ad campaign for regional hardware chain credited with increasing sales by 25 percent and raising market position from seventh to second.• Created campaign for regional food & wine festival credited with two-fold increase in ticket sales.• Led company to 100 percent growth each year.• Fiduciary responsibility for client budgets of $600K.