Director, Information Technology
CurrentThe ARF is a not for profit trade association that creates and curates objective, original research for the world of advertising, through education, events, and networking. The ARF’s annual budget is $9 million and employs 40 staff. Members of the ARF include Google, Facebook, Procter and Gamble, Amazon, Ford and over 300 other prominent companies.• Reduced IT Budget by 27% in first year with smaller but continuing decreases in subsequent years, while providing improved service to staff and ARF members.• Merged Salesforce and iMIS data to create one consolidated CRM database.• Oversaw Website redesign (thearf.org) integrating WordPress and iMIS RiSE. Extensive hands on iMIS experience.• Moved organization from Google G-Suite to Microsoft 365, Teams and OneDrive, realizing significant savings and improved data security.• Closely managed services, subscriptions, contracts and vendors. My aim is to maintain good, long-term relationships with staff and vendors I can count on.• Managed IT integration projects with ARF merger partners CIMM and MSI (Marketing Science Institute).• We were ready for the pandemic. Staff worked remote fully functional from day 1 of the lockdown.