Mitchell Good Email & Phone Number

New Holland, Pa

Chief Marketing Officer

- Strategic Selling - Market Research and Analysis- Digital Marketing

New Holland, Pa

- Foodservice, Retail and International market research. - Consumer insights/demographics, operator market share, qualitative & quantitative research, competitive analysis, new product development/innovation, and product (branded or private label) penetration. - Manage Mintel, MenuTrends, IRI, Westport, Technomic, Hoovers and ReferenceUSA data.- Research and develop sales presentations.- Forecast consumer trends.- Develop marketing materials (advertisements, sell sheets, website creative, recipe cards etc).- Website & Social Media administration.- Manage/monitor marketing budget.

Currently marketing responsibilities are new product development including developing, testing, and launching stock keeping units (SKU). Additional responsibilities include industry research and trends and developing solution sales presentations for our sales team. I also manage traditional brand management in conjunction with purchasing. Marketing functions are provided for four channels: Private Label Retail, Industrial, International, and Foodservice.

Chester, Pennsylvania

- Managed spreadsheets on department finances pertaining to marketing materials.- Communication source between production staff and technical staff.- Responsible for player escort uniform set-up, purchasing and inventory.- Promoted the Philadelphia Union brand during radio shows at our restaurant sponsors.- Managed all promo request forms and compiled/documented spreadsheet data of promo requests.- Fulfilled all promo requests.- Tracked all promo forms and worked with Operations Director/requester to follow proper promo request guidelines.- Inventory all new merchandise ordered and received.- Account for all inventory, including, but not limited to Ball Kid/Player Escort uniforms.- Created the certificate of authenticity for any new autographed inventory item.- Handle all intern materials.

Ocean City, Maryland

- Managed, scheduled and coordinated adult sports leagues.- Organized and helped run various youth sports camps.- Gathered sponsors and donations.- Planned, implemented, organized and coordinated my own basketball club for the agency.- Monitored several events for the Play It Safe program.- Facilitated the after school program for children ages 5-12.

- Check dates and price accuracy on eligible products.- Enter, update, organize and survey spreadsheet data.- Responsible for merchandise availability and pricing information.

New Holland, Pennsylvania

- Created modules for fitness classes for children ages 4 - 12.- Helped coordinate/facilitate a fitness class for children ages 4 - 12.- Constructed promotional items (flyers, brochures, pamphlets) for events and camps.- Managed the weight-room area.- Conducted weight-room orientations.- Organized, planned and marketed a county bike race.

Lancaster, Pennsylvania Area

-Oversee pre-game and post-game events/activities.- Prepare stadium (installing signage and spectator area preparation).- Assure concessions area worked at maximum efficiency.- Promote/advertise products and services.

- Place orders.- Serve/prepare food.- Organize inventory

Bachelor Of Applied Science (B.A.Sc.), Commercial Recreation

Activities and Societies: Division III Soccer Team, Intramural Sports, World Beat

General Education Development

Activities and Societies: Varsity Soccer Varsity Tennis Entrepreneurship Club