Novus is the UK's first ever B Corp Certified neobank, built to turn everyday spending into a force for good and reward sustainable choices.My role at Novus is to lead all of our marketing efforts - setting up our channels from scratch and working hand in hand with our Chief Growth Officer to scale our community of conscious consumers.My responsibilities include developing and executing our wider marketing strategy: from our paid ads, organic content, SEO, customer emails, OOH campaigns, content marketing and cross promotional activities with our 10+ NGO partners and 150+ ethical brand partners.

I champion all things social and digital - managing Fashion for Good’s website and social media channels to inspire and activate our wider community. This includes: - Setting and executing on our yearly integrated digital content plan, managing all day to day social activity as well as long term strategic goals- Developing and overseeing all creative including videos, GIFs, imagery and more for our content needs, either myself through adobe suite (Illustrator, Indesign, Photoshop, Premiere Pro) or working alongside third parties (photographers, videographers, animators)- Creating and collaborating on online storytelling, together with partners and our wider community- Managing our monthly adwords spend, tracking results and adjusting accordingly to drive brand awareness- Setting up analytics to measure engagement levels and to continuously improve on effectiveness and impact- Creating and distributing the Fashion for Good online marketing newsletters - Managing the Fashion for Good website and SEO, suggesting ongoing web development needs and new avenues for online engagement- Working closely with Fashion for Good’s partners to share their digital content across Fashion for Good’s web and social media channels for the benefit of our wider community- Owning the budget responsibility for web development and digital content creation

Project Fearless runs one-of-a-kind after school programming for Amsterdam girls aged 9-14, inspiring bravery & leadership with a community impact. Courses include skateboarding, climate science meets art, mind & movement, design thinking for social impact and boxing! I lead and execute Project Fearless's social strategy, alongside an awesome volunteer team of kickass women.

My role is to lead Z's use of digital to engage with our customers and stakeholders in ways that matter to them – all with an aim to ensure a world class customer experience. This includes:- Developing innovative social and web activity that delivers targeted, relevant and dynamic communications and content with the outcome of building world class engagement.- Further development and execution of the relevant parts of the ongoing digital roadmap, delivering the digital strategy across the business and all communications target groups and developing/executing/monitoring the results of the annual digital marketing plans. - Day-to-day management of Z’s digital assets - z.co.nz, social media and on-site presence, including development and integration into Z’s wider marketing plans.- Exploring and implementing new technologies and developments in the digital marketing landscape to ensure we continue to effectively deliver on Z's brand principles and enhance customer, staff and stakeholder engagement.

I help share Creative HQ's stories with the world to increase brand awareness, drive customer engagement and grow New Zealand's startup scene. My role involves:- Developing and implementing communications plans and tactics to fulfil the strategic and operational goals and objectives of Creative HQ- Unifying the different initiatives and programmes of Creative HQ while maintaining their own unique brand identities, including managing all 5 websites that sit under the Creative HQ umbrella- Producing and tracking relevant online and social analytics to monitor progress of initiatives- Writing and distributing press releases and media pitches- Making sure the world hears about Creative HQ's latest announcements, events and milestones

Providing generalist marketing and design support for a wide range of Wellington based clients.I work within the realms of communication strategy, social media management, graphic design, copywriting, content marketing, brand identity and project management, as well as doing other fun things like thinking up fortune cookie fortunes and transporting ping pong tables for brand experiences.

As TEDxWellingtonWomen's resident storyteller I was responsible for capturing content, overseeing the website, setting brand tone, managing social media channels, sharing relevant tidbits of TED and TEDxWW information and increasing engagement through implementing and monitoring a strategic social media plan. I am also helping the team effort to source speakers, sponsors and event locations.

Lifehack Labs is an intensive five week programme which encourages NZ's brightest minds to come together to build new, functional technology to drive solutions to complex social challenges.My role within this project involves helping to craft and implement communications strategies in order to share the Lifehack Labs journey with the outside world. This includes: Creating and curating content to share with the Labs audienceGathering interview data about the Labs participants and their experienceDreaming up the next part of the narrative for Lifehack LabsSupporting the online community to feel connected to the Lab's progress