Mitchell Oakley Smith Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Semi Permanent is the largest and longest-running creativity and design festival in the southern hemisphere, for which I led creative direction, program curation, marketing strategy, and production, both locally and abroad, with recent projects spanning Sydney, Wellington, Abu Dhabi and Porto. Additionally, I was the creative lead for the agency arm of the business, SP Brand Studio, working with clients such as Audi, City of Melbourne, Dropbox, Future Super, Genesis Motors, Gucci, Hismile, Incu, KPMG, Pernod Ricard Winemakers, Sea Forest and Squarespace on innovative experiential marketing projects and brand campaigns that added value to their business through the lens of contemporary culture.

Singapore

In my role as Editor-in-Chief, I oversaw all aspects of Esquire’s print, digital and social content, managed its local team and operations, and oversaw brand extensions and new business opportunities, such as events, e-commerce and video production, for the flagship Southeast Asian edition of the title. Working with the president of the company and with Hearst International, I was responsible for the creative success and business profitability of the title. In my time at Esquire Singapore, I initiated a print redesign and editorial refresh; conceptualised, programmed and produced a multi-day hybrid digital-physical festival, Esquire Neighbourhood, which saw significant YOY revenue and audience growth; launched a men's health and wellbeing vertical, Esquire Health Club; oversaw a website redesign and worked to pivot the quality of digital traffic, achieving more than 51% year-on-year increase in user average session duration and a 34% year-on-year reduction in average bounce rate; launched the magazine's first-ever fiction special, commissioning six Singaporean or Singapore-based authors to create original works of fiction; and produced bespoke creative content and commercial solutions for brand partners including Gucci x The North Face, Longines, Ermenegildo Zegna, Volkswagen, Penfolds, Leica and Saint Laurent.

Sydney, Australia

I led a large in-house team, and a vast international network of agencies and partners, to set the tone for and maintain the brand’s consumer and trade presence, and help lead a global fibre reappraisal as a way of increasing demand for natural, Australian-grown Merino wool. I was responsible for the direction of brand image, communications and project management, including, but not limited to, global and regional marketing campaigns, video, print publications, digital platforms, social media, events and co-branded partnerships, including those with Adidas, Boston Marathon, Luna Rossa Prada Pirelli, Karl Lagerfeld, Jason Wu, Jacquemus, 3.1 Phillip Lim, Byborre and the World Surf League. The Woolmark Company, a subsidiary of Australian Wool Innovation Limited, is the global authority on wool. The company undertakes marketing campaigns and research and development within the global textile and fashion industries to drive demand for wool. The Woolmark Company and its affiliates are the proud owner of the world-renowned Woolmark logo, the world’s best known textile fibre brand. Its key annual projects include the International Woolmark Prize, the historic design talent program.

Sydney, Australia

As a contributing editor, I have worked with some of the world's leading publishers, brands and institutions to create outstanding books, magazines, exhibitions and special projects. My work has appeared in Architectural Digest, Art & Australia, Art Monthly, Belle, CNN Style, Harper's Bazaar, Interview, Mr Porter, Qantas, The Australian, Wish and Vogue Living. Project clients have included Melbourne Art Fair, Rolls-Royce Motor Cars, Sydney Contemporary, Emerging Writers' Festival, the Queensland Art Gallery, Art Month Sydney, the National Gallery of Victoria, the Art Gallery of South Australia, The Future Laboratory and Semi-Permanent.

Sydney, Australia

Serving on the Editorial Advisory Board of Australia's premier art magazine, I contribute ideas for the publication's editorial content and broader trajectory. In mid-2013, after fifty years, the magazine entered an exciting new period, comprising greater digital presence and an extended editorial remit to include architecture and fashion.

Adelaide, Australia

I was engaged by the Art Gallery of South Australia as Associate Curator for its Fashion Icons: Masterpieces from the Collection of the Musee des Arts Decoratifs exhibition, which ran from October 2014 until February 2015. In this role I worked collaboratively with the Australian gallery and Les Arts Decoratifs, Paris on the exhibition's accompanying public program, publications and wider communications strategy, helping to attract record-breaking audience numbers. Fashion Icons showcased more than 90 garments spanning eight decades by 55 of the world's leading designers, including Christian Dior, Yves Saint Laurent, Coco Chanel, Pierre Balmain and Paco Rabanne. Exclusive to Adelaide, the exhibition was drawn from the most comprehensive collection of French fashion in the world, the Musee des Arts Decoratifs, and was curated by the museum's chief curator of 20th and 21st centuries fashion and textiles, Pamela Golbin.

Sydney, Australia

I was engaged as editor of two quarterly magazines created for the premium and flagship categories of national shopping centre group Westfield, and as senior writer for quarterly print and digital magazine Emporium, created for national department store Myer. In these roles, I lead a small team in creating world-class editorial content to help bring to life the clients' commercial offering. Myer Emporium engages 250,000 of the most loyal Myer One customers with its premium fashion and lifestyle content and has a proven record of driving sales. As the publishing partner for Westfield, the suite of magazines - with a combined circulation of close to 1.8 million - are targeted to speak to specific demographic audiences and were a special reward for shoppers, helping to drive traffic to the centres' retailers.

Sydney, Australia

The local edition of the international men’s magazine, GQ Australia boasts a readership in excess of 100,000. In 2010, GQ was Australia’s fastest-growing magazine title. It was awarded Magazine of the Year at the 2010 Australian Magazine Awards and in the same year launched a bi-annual stand-alone title, GQ Style. In this role I was responsible for:• Editing several sections of the magazine, including the up-front news pages, style, arts, design and culture. • Assessing syndicated material from the UK and US press (newspapers and magazines). • Liaising with book publishers and generating appropriate features and book extracts.• Developing and contributing to gq.com.au and the magazine’s social media channels. • Representing the magazine at functions and industry events. • Contributing to the long-term strategy and week-to-week management of the magazine.• Providing input on magazine redesign, cover design and special themed issues.• Assisting with the magazine’s annual Men of the Year awards event and promotion.

Sydney, Australia

Cumberland Courier is the community division of News Limited. I was responsible for writing, editing and producing two glossy insert publications that were distributed to 200,000 households on a quarterly basis in addition to writing and editing sections of the Wentworth and Southern Courier newspapers.

Sydney, Australia

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through approximately 8,900 points of sale, including more than 1,900 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 17,800 people worldwide of whom approximately 12,000 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2015, PANDORA’s total revenue was DKK 16.7 billion (approximately EUR 2.2 billion).In this role, I worked closely with internal and external stakeholders to develop and implement a marketing strategy to support the rollout of branded concept stores in the Australian market. This included overseeing the Australian and New Zealand advertising plan, editorial placement, special events and trade media.

Sydney, Australia