- Responsible for the development & optimization of the HCP strategy, messaging and priority tactics that position the brand for sustained success through competitive launches; 2023 Brand Performance exceeded plan met forecasted goals- Accelerate- played up in a leadership capacity minus traditional Brand Leader; helping drive team collaboration, culture and execution-Fostered an inclusive, accountable and spirited team culture (agile pod) to maximize productivity so we may meet critical business needs through frequent prioritization exercises; Pod operated as one of the most efficient and healthiest pods in LUSA- Led the execution of multiple market research & advisory board events with key Dermatology stakeholders to gather quantitative and qualitative data that would inform strategic decisions in an effort to optimize customer engagement - Partnered with Sales Leadership to evaluate launch performance, including executional metrics (i.e. IVA utilization, P2P, messaging, etc.) so we may identify & implement optimization opportunities - Coached and developed Marketing Associate to key marketing competencies such as: Market understanding, Strategy & planning as well as transferrable skills, including communication & influence. -Recipient of the Team Lilly award for inclusive behaviors with cross functional team and peers

• Responsible for the development of the HCP strategy, key launch tactics, and driving a cross-functional launch execution plan during a critical launch window.• Led the development of Brand strategy that positions a NILEX brand for immediate and long term success• Fostered a focused & collaborative team culture to develop competitive brand claims & tactics to support Personal and Non-personal channel executional excellence• Leading the execution of multiple market research & advisory board events to gather quantitative and qualitative data that would inform executional strategic decisions• Partnered with cross functional leadership to develop 2022 Customer Plan & Operational Plan that enables launch success. Managing a 9 million dollar Brand budget with multiple agencies of record- Actively Mentoring and coaching 3 Lilly marketing associates and a local business student to build core marketing and transferrable competencies that will empower them to grow as leaders within the organization

Leadership Experience:• Successfully created & lead the Dermatology Field Based Trainer Program Pilot. Managed and motivated 4 individuals to support the training organization in a variety of initiatives while also developing the capabilities of the Field Based Trainers for future leadership opportunities.• 2 of 4 Field Based Trainers were promotion recipients following the completion of the Program; additional 2 Field Based Trainers are listed within the talent pipeline for future leadership opportunities.Sales Capabilities:• Partnered with Immunology Sales & Brand Leadership to develop & launch a competitive selling framework. Implementation was focused on alignment of this priority capability across Immunology and integration into brand content to maximize execution of brand strategy with customers.• Led the development & launch of an innovative portfolio sales framework focused creating efficient execution for the maximization of the Immunology portfolio. Partnered with Sr. Brand Leadership to strategize and simplify the execution of two patient dialogues for the first time in Dermatology.Launch Experience:• Led the creation and implementation of multiple NILEX training plans by integrating insights from Brand Market Research, Sales Research Strategy & Customer Mapping. All 3 launches to date have met or exceeded business plan.Sales/Marketing Integration:• Partnered with Dermatology Brand Leadership to integrate prioritized selling capabilities into the launch of Brand Segmentation. This initiative was designed to connect the salesforce with market research findings in order to expedite the movement of customers down the brand adoption ladder. New Learner/Sales Training:• Planned, facilitated, and led the new hire training curriculum for over 60 sales professionals in the Dermatology Business Unit. Applied adult learning principles & a progressive coaching strategy to execute the new learner training experience (L100-L300).

• Consistently delivered exceptional sales performance by engaging customers in patient centered dialogues to meet customer needs. Utilized my knowledge of the Dermatology marketplace (i.e. patient, product and dollar) to strategically partner with all stakeholders (HCPs, Staff, Coordinators) to improve patient outcomes.• Selected as the District Representative within the Marketing/Brand Champ Network (2017 and 2018). Partnered with management to implement brand strategy to enable execution excellence.• Partnered with HCP Brand Team to conduct market research and shape competitive strategy.• Served as the Business Ownership Champ for my District in 2016. Collaborated with District Sales Manager to improve the team’s business analytics skills to maximize team performance.

• Partnered with providers to find solutions to challenges faced within specific healthcare environment to enable them to accomplish their treatment goals & deliver top sales results.• Represented my District as the Marketing/Brand Co-Champ. Served as the direct liaison between the sales force and the medical/marketing teams to lead the District and our executional strategy.• Partnered with management to establish a collaborative and engaged culture by optimizing the recognition program & increasing team engagement opportunities.• Achieved Business Goals in both 2014 and 2015.