Mitchell Simon Email & Phone Number

New York, NY, US

• Orchestrate all parts of the NFL’s creative process: briefing, concept development, budget management, vendor hiring & management, and final delivery/execution
• Lead all creative projects and major campaigns for Super Bowls LVIII, LVI & LV including print/OOH/digital, and large-format environmental décor ($5MM); manage creative agency and print vendor relationships
• Execute the creative vision/strategy for multiple high-profile events (Frankfurt/Munich/London/Mexico City Games, NFL Honors, NFL Draft) through venue/city-wide environmental décor programs ($150K-500K+), 360°.
• Foster an environment of open communication/collaboration and creative problem solving with cross-functional team members through respectful feedback; unafraid to have the hard conversations in productive and.
• Provide critical analysis and brand review of emerging NFL partnerships, including Legalized Sports Betting and NFTs
• Supervise two junior-level staffers, and seasonal interns

New York, NY, US

• Manage the full lifecycle of creative projects for 10+ NFL tentpole events, season initiatives, and brand campaigns (budgets $50k to $500k)
• Supervised development of NFL London Games creative, and execution of environmental branding across stadium, fan activations, VIP experiences, etc. (2015-2018); budgets $200K-$500K
• Launched NFL’s return to Mexico City in 2016/2017, created new cross-cultural partnerships with local agency/print vendors to plan and execute best-in-class event experience; budgets $250K-$400K
• Established critical deadlines and budgetary forecasts, developed cross-organizational routing chains, sourced & managed third-party relationships (print/install vendors, apparel suppliers, licensees etc.), negotiated.

New York, NY, US

• Assisted in the trafficking and routing of creative collateral across NFL organization and teams
• Coordinated event branding for 5+ annual domestic events, with budgets ranging from $10k to $75k
• Led creative development for Youth Football Festival clinics (avg. budget $35k-$50k+; 600+ attendees) at 2010-2014 NFL Draft and Kickoff events
• Directed branding design of ‘NFL Shop at Draft 2012’ store, worked with licensees (Nike, New Era and Under Armour) to develop cohesive creative themes inside a pop-up retail space

New York, NY, US

• Assisted NFL’s international department to communicate marketing strategies and positioning objectives across five key offices abroad
• Developed immersion programs for high-profile Chinese media delegations to multiple NFL cities
• Aided the production of NFL Blitz, an NFL-themed reality TV show in China, co-produced by IMG & CCTV (80.6MM viewers over 16 episodes)

Beaverton, OR, US

• Produced documentary for Nike’s 2005 Under-18 All-Asia Men’s basketball camp
• Compiled 30+ hours of footage into focused recap for players, coaches, scouts, and Nike executives
• Interviewed notable NBA coaches and rising Asian talent for video production
• Liaised with key members of Nike staff and Chinese basketball coaches

Seattle, Washington, US

• Supported game day operations team with preparation and distribution of promotional materials
• Addressed fan inquiries/challenges for Guest Services team throughout Safeco Field

Master'S Certificate, Sports Management

2007, Cinema, East Asian Studies

Chinese Cinema, East Asian Studies

High School, High School/Secondary Diplomas And Certificates