- Managed sales activities for 12 Territory Sales Managers, 3 District Managers and 2 Product Specialists calling on 100+ dealers with $700MM sales volume impact for New Holland.- Primary responsibilities: region share of market, region gross margin, region revenue and driving company wholesales.- Identified region’s market changes, key competitors strategies, industry trends, (sudden shifts, market loss, etc.) and then developed and/or adjusted marketing plans to capitalize on identified opportunities.- Led the long-range forecasting for the region, driving consistency and effectiveness in sales forecasting.

- Managed sales activities for 5 Territory Sales Managers and 1 Product Specialist calling on 100+ dealers with $150MM sales volume impact for New Holland.- Primary responsibilities: to deliver share of market goals by product line, identify industry trends and market drivers and recommend actions to increase share, deliver on wholesale order goals in line with key products and dealer network capability, and deliver district forecast with supporting information and clarity of implications for the region.- Monitor months of supply on all products and obtain orders to keep a continuous supply of key products for the district flowing into the dealers.

- Developed and implemented dealer network actions to drive the district’s sales, market share, and profit through improved brand representation of +100 dealers with +$150MM volume impact for New Holland.- Successfully recruited and qualified prospective dealer candidates and integrated them into the network. Brought to market 14 new locations that filled key markets in 2 years.- Created and implemented business plans for new dealers and financially unstable dealers to ensure long term financial sustainability.

- Responsible for business management of 15 dealers with $25MM volume impact for New Holland in the New England area. - Duties included: product ordering and inventory management, overall business monitoring including dealership market share and profitability, implemented monthly corporate sales programs and issued discretionary spending, conducted sales training to dealership personnel and to customers during site visits, maintained New Holland Dealer Standards and devised advertising strategies with dealers at the local level.- Managed New Holland’s longest running equipment lease.- Assisted with trade shows and NASCAR events.

- Supervised team of field supervisors and project managers to support $4MM annual sales.- Supervised warehouse personnel for field project support.- Co-authored engineering procedures and installation standards for company.- Negotiated and closed large project contracts.- Responsible for profitability of all company field projects.