I started as a Content Writer and progressed to VP of Marketing, driving marketing strategy and growth.-Key Achievements:-Advanced from content creation to leadership role-Developed strategies to increase brand awareness and lead generation-Collaborated with marketing team to achieve company goals-Successfully managed events and led new product launches-Grew and created an inbound pipeline, driving business growth-Responsibilities:-Managed overall marketing strategy-Oversaw social media, online campaigns, and content creation-Coordinated advertising budgets and paid ad campaigns-Identified new marketing channels and tactics-Led marketing team and promoted continuous learning-Planned and executed events-Led cross-functional teams to launch new products-Developed and nurtured an inbound pipeline

As a fractional CMO, I partner with clients in the USA and Australia to drive business growth through strategic marketing leadership. Leveraging a network of expert freelancers, I provide comprehensive marketing solutions tailored to each client's unique needs.My expertise includes --Marketing Strategy: Developing and executing yearly growth targets, identifying key markets, and driving business expansion-Lead Generation: Optimizing lead generation and revenue growth-Content Creation: Crafting blog posts, social media content, and web-based materials-Paid Advertising: Optimizing Google, Bing, and social media ad campaigns-Graphic Design: Producing design projects, from pitch decks to GIFs-Email Marketing: Creating and executing email campaigns-Social Media Management: Developing and implementing social strategies-SEO Optimization: Enhancing online visibility through keyword optimization and content optimization-Website Development: Designing and developing WordPress and Concrete5 sitesI bring a results-driven approach to marketing, combining creative vision with data-driven insights to drive business growth and success.

As the Chief Marketing Officer at iQpay, I lead the company's marketing efforts and drive brand strategy to support business growth and market presence. Key responsibilities and achievements include:- Developing and executing a comprehensive brand strategy to enhance iQpay's market positioning and customer engagement- Overseeing the successful rebranding of iQpay, ensuring consistency and alignment across all touchpoints- Managing a team of external consultants and freelancers to deliver high-quality marketing initiatives- Collaborating with internal stakeholders and developing strategic partnerships to support business objectives- Driving the digital transformation of iQpay's marketing efforts to optimize performance and ROI- Implementing data-driven marketing strategies to improve customer acquisition, retention, and loyalty- Ensuring brand consistency and compliance across all marketing channels and communications

At CSS, I replaced both an internal marketing director and an external agency. I used my fractional marketing director model and worked with freelancers to reshape our marketing approach.Key Achievements:* Increased qualified intro calls by 500%* Opened new areas of the Commercial Title business in Pittsburgh* Produced content to support sales team interactions* Contributed to CSS's market successResponsibilities:* Managed product strategy and planning* Handled social media marketing campaigns* Created content* Grew email newsletter subscribers* Developed sales team assets* Managed advertising budgets* Oversaw paid ad campaigns* Explored new marketing channels and tactics

Served as a guest presenter on Marketing topics at the University of Wollongong, my alma mater where I earned a Commerce degree.

At Peard, a Sydney-based dating app, we innovated user matchmaking through a dual-mode system. Users specified their intent—whether seeking a 'relationship' or a 'casual' connection—ensuring they matched with those of a similar mindset.During my time at Peard, I:• Developed product ideation and lifecycle management skills• Spearheaded content and marketing initiatives• Engaged and coordinated with social media influencers• Drove lead generation and audience engagement via email marketing• Crafted blog content tailored for our demographic• Oversaw WordPress operations and upkeep• Demonstrated proficiency in HTML and CSS• Designed content using the Adobe suite

During my marketing internship at Wollongong Wolves, I played a key role in launching a campaign for a new sports drink in collaboration with the club. I was entrusted with:• Shaping the product's strategic direction• Enhancing and optimizing social media marketing campaigns• Crafting content, from blog articles to presentation materials